Pitch decks are a speciality of mine. I'm Alexander, a trailblazer of innovation passionate about crafting breakthrough marketing that connects audiences with brands through video-centric storytelling. With a curious, patient, and collaborative approach, I help clients discover new and effective ways to produce projects that benefit viewers, advertisers, partners, and production teams alike. Over the years, I've led creative content creation for some of the biggest names in the industry, from P&G and Coca-Cola to Amazon and Disney. I enjoy diving deep into trends and new tech, from VR to generative AI, to keep creative teams ahead of the curve and deliver compelling branded content.

Alexander C. Hughes

Pitch decks are a speciality of mine. I'm Alexander, a trailblazer of innovation passionate about crafting breakthrough marketing that connects audiences with brands through video-centric storytelling. With a curious, patient, and collaborative approach, I help clients discover new and effective ways to produce projects that benefit viewers, advertisers, partners, and production teams alike. Over the years, I've led creative content creation for some of the biggest names in the industry, from P&G and Coca-Cola to Amazon and Disney. I enjoy diving deep into trends and new tech, from VR to generative AI, to keep creative teams ahead of the curve and deliver compelling branded content.

Available to hire

Pitch decks are a speciality of mine.

I’m Alexander, a trailblazer of innovation passionate about crafting breakthrough marketing that connects audiences with brands through video-centric storytelling. With a curious, patient, and collaborative approach, I help clients discover new and effective ways to produce projects that benefit viewers, advertisers, partners, and production teams alike.

Over the years, I’ve led creative content creation for some of the biggest names in the industry, from P&G and Coca-Cola to Amazon and Disney. I enjoy diving deep into trends and new tech, from VR to generative AI, to keep creative teams ahead of the curve and deliver compelling branded content.

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Language

English
Fluent

Work Experience

Executive Creative Producer at A Real Treat Productions
August 1, 2024 - June 11, 2024
Versatile go-to creator, strategist and branded content expert adept in all aspects of the process, from ideation to implementation to evaluation. Executed intricate branded promotions for Blockchain Creative Labs, P&G, Simply, and Workday. Developed a custom content tracking solution for Nomobo enhancing real-time team collaboration across continents. Authored The New Hollywood Creative Directory, a key guide to Los Angeles creative production resources.
Vice President Integrated Creative & Strategy, Creative Advertising at Fox Entertainment
March 1, 2013 - July 31, 2024
Led branded content creation that drove revenue, advertiser commitment, and renewals for network broadcast and digital platforms. Crafted pitch decks, treatments, scripts, and custom creative for clients including Allstate, Amazon, Disney, Microsoft, Pepsi, Samsung, and Universal. Managed multiple production budgets, delivering cost-effective, high-quality projects. Spearheaded trend research and adoption of new tech including VR, real-time animation, virtual production, and generative AI to advance creative capabilities.
Creative Director, Special Operations at Fox Broadcasting Company
July 1, 2006 - March 1, 2013
Produced award-winning TV marketing content, transitioning from broadcast-first to digital-first strategies. Created over 600 short-form YouTube videos for drama, comedy, unscripted, and animation series, increasing full episode on-demand viewership by 30%. Crafted co-promotions for 70+ theatrical releases including franchises like Avatar and The Simpsons Movie. Selected for Fox Executive Coaching and Innovators Group programs.
Writer/Producer, Branded Promotions at The WB/CW Television Network
June 1, 2004 - July 1, 2006
Produced specialized broadcast video advertising targeting hard-to-reach demographics, helping sales teams stand out as best in class.

Education

Bachelor Of Science at Northwestern University
January 1, 1996 - December 31, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Gaming