Digital Marketing Specialist | AI-Powered Content Strategist | Driving ROI & Scalable Growth 🚀 With more than a decade of marketing experience and seven years dedicated to digital marketing strategies, my journey in this field has equipped me with significant knowledge and expertise in brand awareness, inbound marketing, and digital campaigns. Having collaborated with both small businesses and large corporations, I possess a sharp eye for detail and optimization tools that enhance workflow efficiency.

Amanda Izzi

Digital Marketing Specialist | AI-Powered Content Strategist | Driving ROI & Scalable Growth 🚀 With more than a decade of marketing experience and seven years dedicated to digital marketing strategies, my journey in this field has equipped me with significant knowledge and expertise in brand awareness, inbound marketing, and digital campaigns. Having collaborated with both small businesses and large corporations, I possess a sharp eye for detail and optimization tools that enhance workflow efficiency.

Available to hire

Digital Marketing Specialist | AI-Powered Content Strategist | Driving ROI & Scalable Growth 🚀
With more than a decade of marketing experience and seven years dedicated to digital marketing strategies, my journey in this field has equipped me with significant knowledge and expertise in brand awareness, inbound marketing, and digital campaigns. Having collaborated with both small businesses and large corporations, I possess a sharp eye for detail and optimization tools that enhance workflow efficiency.

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Language

English
Fluent
French
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Manager at C.A.T. North America
January 1, 2025 - Present
Collaborated with the wider development team to manage website design, content creation, SEO marketing, branding, and logo design. Performed website audits and migrations, promoted team alignment and workflow oversight, implemented email automation campaigns, and created dashboards and reports to monitor performance.
Digital Marketing Specialist at C.A.T. Inc
December 31, 2024 - July 21, 2025
Created social media content and strategies, managed the content calendar for 7 brands, integrated HubSpot and developed marketing processes, managed and purchased ad media across Google, META, and LinkedIn, generated brand awareness and inbound marketing strategies, and executed SMS marketing campaigns.
Digital Media & Design Lead at BONEStructure
December 31, 2023 - July 21, 2025
Optimized websites, created and strategized social media content, developed and produced media content, managed Google ad vendors, and provided weekly tracking and reporting to stakeholders.
Entrepreneur at Izzi-X Hair & Lash Extension Services & Boutique
December 29, 2022 - July 19, 2025
Established and managed own business including daily appointments and client relationships, directed branding and marketing strategies, managed inventory and point-of-sale systems, developed products and branding, supervised e-commerce operations, and coordinated with creative vendors for social media content production.

Education

AEC at John Abbott College
January 1, 2021 - March 30, 2023
Bachelor at Lasalle College
January 1, 2010 - June 1, 2013
GOOGLE ADS at Google Certification
April 1, 2023 - April 30, 2023
HubSpot at HubSpot Academie
November 21, 2023 - July 21, 2024

Qualifications

HubSpot
January 11, 2030 - July 16, 2025
Google Digital Ads Marketing Certificate
January 11, 2030 - July 16, 2025
Inbound Marketing
January 11, 2030 - July 16, 2025
Social Media Marketing 1&2
January 11, 2030 - July 16, 2025
Digital Marketing
January 11, 2030 - July 16, 2025
Reporting
January 11, 2030 - July 16, 2025
SEO Marketing Certifications
January 11, 2030 - July 16, 2025
HubSpot Certified
January 1, 2023 - December 31, 2023
Google Digital Ads Marketing Certified
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Software & Internet, Consumer Goods