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I’m a creative digital marketing professional and a third-year psychology student at UPEI, with hands-on experience creating high-performing short-form content for TikTok, Instagram Reels, and YouTube Shorts. I build content strategies grounded in trend research, audience engagement, and performance optimization to drive measurable growth.…

Johnstone

Video Editor, Social Media Manager, Digital Marketer, +3

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I’m a creative digital marketing professional and a third-year psychology student at UPEI, with hands-on experience creating high-performing short-form content for TikTok, Instagram Reels, and YouTube Shorts. I build content strategies grounded in trend research, audience engagement, and performance optimization to drive measurable growth.…

Available to hire

I’m a creative digital marketing professional and a third-year psychology student at UPEI, with hands-on experience creating high-performing short-form content for TikTok, Instagram Reels, and YouTube Shorts. I build content strategies grounded in trend research, audience engagement, and performance optimization to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Creator & Social Media Manager at Personal Digital Presence

July 20, 2024 - Present

Create and edit short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Grew social media audience to over 8,000 followers while generating more than 100,000 views per week consistently. Apply trend analysis, audience engagement strategies, and platform-specific content formats to increase reach, retention, and overall content performance. Use CapCut to produce engaging edits with music, pacing, transitions, text overlays, and visual storytelling techniques. Analyze content performance metrics including retention, engagement, and reach to refine strategy and improve results.

Pet Care Specialist at Verlin Pets

September 1, 2022 - June 1, 2026

Developed customized care plans based on individual pet needs and owner instructions. Assisted with planning and organizing special events such as adoption fairs or fundraisers. Supported adoption processes for non-profit organizations by matching potential owners with suitable pets.

Maintenance Crew Member at Rainbow Valley LTD

June 1, 2021 - September 1, 2022

Built and maintained systems in working order by following schedules for routine and preventive maintenance tasks. Assisted with moving and lifting heavy loads and equipment. Maintained grounds to high standards through landscaping and debris removal.

Customer Service Cashier (Seasonal) at Rainbow Valley LTD

June 1, 2018 - September 1, 2021

Communicated effectively with managers, supervisors, and other associates. Resolved customer complaints using balanced solutions. Answered customer questions regarding products and services, company policies, and pricing.