Aimée Grimes is an award-winning senior designer, art director and illustrator who’s been a natural creative since birth. Aimée is a deep thinker, a tireless researcher, and a highly collaborative partner with boundless curiosity. She also adores dogs, bikes, and slinging mud (the pottery kind, not the metaphorical kind). She’s had the opportunity to work with a wide variety of clients, including: TikTok, Microsoft, McDonald’s Canada, Sephora, Travel Yukon, Destination Canada, Coast Capital, Dairyland, Parq Casino, Parq Resort, Steam Teahouse & Café, Granville Island Brewing, Stanley Park Brewing, Bridge Brewing, Simon Fraser University, The University of British Columbia, Canadian Media Directors’ Council, Burnaby Hospital Foundation, Operto, Chatters, Oakridge Centre, Worksafe BC, Best, Stanley Park Brewing, Ostara Nutrient Recovery Systems, SSR Mining, Qumulo, MET Fine Printers, Travis Bernhardt, and CMPNY. Her favourite projects include: a pop-up illustration, and gig posters for her most intriguing client to date—a magician.…

aimeegrimes

Aimée Grimes is an award-winning senior designer, art director and illustrator who’s been a natural creative since birth. Aimée is a deep thinker, a tireless researcher, and a highly collaborative partner with boundless curiosity. She also adores dogs, bikes, and slinging mud (the pottery kind, not the metaphorical kind). She’s had the opportunity to work with a wide variety of clients, including: TikTok, Microsoft, McDonald’s Canada, Sephora, Travel Yukon, Destination Canada, Coast Capital, Dairyland, Parq Casino, Parq Resort, Steam Teahouse & Café, Granville Island Brewing, Stanley Park Brewing, Bridge Brewing, Simon Fraser University, The University of British Columbia, Canadian Media Directors’ Council, Burnaby Hospital Foundation, Operto, Chatters, Oakridge Centre, Worksafe BC, Best, Stanley Park Brewing, Ostara Nutrient Recovery Systems, SSR Mining, Qumulo, MET Fine Printers, Travis Bernhardt, and CMPNY. Her favourite projects include: a pop-up illustration, and gig posters for her most intriguing client to date—a magician.…

Available to hire

Aimée Grimes is an award-winning senior designer, art director and illustrator who’s been a natural creative since birth. Aimée is a deep thinker, a tireless researcher, and a highly collaborative partner with boundless curiosity. She also adores dogs, bikes, and slinging mud (the pottery kind, not the metaphorical kind).

She’s had the opportunity to work with a wide variety of clients, including: TikTok, Microsoft, McDonald’s Canada, Sephora, Travel Yukon, Destination Canada, Coast Capital, Dairyland, Parq Casino, Parq Resort, Steam Teahouse & Café, Granville Island Brewing, Stanley Park Brewing, Bridge Brewing, Simon Fraser University, The University of British Columbia, Canadian Media Directors’ Council, Burnaby Hospital Foundation, Operto, Chatters, Oakridge Centre, Worksafe BC, Best, Stanley Park Brewing, Ostara Nutrient Recovery Systems, SSR Mining, Qumulo, MET Fine Printers, Travis Bernhardt, and CMPNY.

Her favourite projects include: a pop-up illustration, and gig posters for her most intriguing client to date—a magician.

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Computers & Electronics, Government, Agriculture & Mining, Consumer Goods, Financial Services, Gaming, Healthcare, Life Sciences, Manufacturing, Media & Entertainment, Professional Services, Real Estate & Construction, Retail, Software & Internet, Non-Profit Organization, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other
    Canadian Media Manifesto

    THE BRIEF

    One of the unexpected side effects of the global pandemic was a catastrophic drop in local media investment. With concerns of newspapers closing, job losses, potential media deserts, and less accountability for those in political power, the Canadian Media Directors’ Council created a manifesto. It needed an identity and campaign that would rally industry leaders to take the pledge to support Canadian media.

    THE SOLUTION

    We took inspiration from the aspect ratios typically used in media, including: tv, newsprint, digital ads, radio and social posts. We used these aspect ratios to construct a blocky logomark. Then, we paired this with an impactful wordmark that incorporates right angled corners in the counters. Bold typography is combined with an attention grabbing safety yellow, black, and white colour palette, and photojournalistic style photography, all of which references historical social movements. Shapes representing the aspect ratios of traditional media block out portions of imagery, and copy appears to be redacted, representing the loss of information that will occur if we don’t commit to investing in local media.

    We created awareness for the campaign through shareable social posts that directed viewers to a landing page explaining the urgency of the cause. The page also featured a video explaining how the loss of investment in Canadian media is directly affecting the industry and the dissemination of accurate, unbiased, and local information. Visitors to the page were encouraged to pledge to support Canadian media by buying local.

    The campaign was a huge success with scores of media buyers and people from the media industry rallying behind the cause and pledging to support local media.

    Learn more about the project here: https://aimeegrimes.com/work/cmm.