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Results-driven Digital Marketing and Content Strategy Specialist with over 6 years of experience in community management and brand development. Led content and storytelling strategies for personal brands and digital projects, engaging audiences of over 300,000 on social media. Expertise in creating compelling narratives that foster connections and drive engagement.…

Aina Sánchez i Velamazán

Digital Marketer, Content Creator, Brand Designer, +2

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Results-driven Digital Marketing and Content Strategy Specialist with over 6 years of experience in community management and brand development. Led content and storytelling strategies for personal brands and digital projects, engaging audiences of over 300,000 on social media. Expertise in creating compelling narratives that foster connections and drive engagement.…

Available to hire

Results-driven Digital Marketing and Content Strategy Specialist with over 6 years of experience in community management and brand development. Led content and storytelling strategies for personal brands and digital projects, engaging audiences of over 300,000 on social media. Expertise in creating compelling narratives that foster connections and drive engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Fluent

English

Advanced

Work Experience

Freelance Digital Marketing & Content Strategist at Freelance / Self-Employed

August 1, 2021 - June 1, 2025

Developed and executed digital content strategies, elevating visibility for 100+ personal brands and creative projects. Built online communities and exclusive memberships, driving sustained engagement; grew TikTok audiences to over 300,000 and Instagram to 30,000, while coordinating brand visuals and messaging.

Product City Manager of Barcelona at The Tour Guy

April 1, 2025 - October 1, 2025

Coordinated product and tourism operations in Barcelona, enhancing customer experience and driving profitability. Collaborated with global marketing teams on brand content creation, local guides, and digital campaigns to strengthen brand presence. Managed KPI reporting and continuous improvement through data analysis. Advanced CRM usage, Excel, and collaborative tools for planning and communication. Supervised and trained guides and customer services staff. Conducted trend research and developed new experiences aligned with product strategy to meet customer demand.

Digital Planner at IMC TOYS

March 1, 2020 - December 1, 2021

Executed digital strategy for three international brands, aligning marketing efforts to enhance brand visibility. Coordinated design and social media teams for seamless campaign execution, ensuring message consistency. Analyzed KPIs and presented performance reports to stakeholders. Developed audio-visual content and creative proposals to support impactful product launches. Managed influencer marketing campaigns with micro- and macro-influencers.