Digital marketing and content strategy professional with over six years of experience. I have led content and storytelling strategies for personal brands and digital projects, building audiences of more than 300,000 people across social media platforms. Specialized in creating narratives that connect with audiences and drive real engagement.…

Aina Sánchez i Velamazán

Digital marketing and content strategy professional with over six years of experience. I have led content and storytelling strategies for personal brands and digital projects, building audiences of more than 300,000 people across social media platforms. Specialized in creating narratives that connect with audiences and drive real engagement.…

Available to hire

Digital marketing and content strategy professional with over six years of experience. I have led content and storytelling strategies for personal brands and digital projects, building audiences of more than 300,000 people across social media platforms. Specialized in creating narratives that connect with audiences and drive real engagement.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Freelance Digital Marketing & Content Strategist at Freelance / Self-Employed
August 1, 2021 - June 1, 2025
Developed and executed digital content strategies, elevating visibility for 100+ personal brands and creative projects. Built online communities and exclusive memberships, driving sustained engagement; grew TikTok audiences to over 300,000 and Instagram to 30,000, while coordinating brand visuals and messaging.
Product City Manager of Barcelona at The Tour Guy
April 1, 2025 - October 1, 2025
Coordinated product and tourism operations in Barcelona, enhancing customer experience and driving profitability. Collaborated with global marketing teams on brand content creation, local guides, and digital campaigns to strengthen brand presence. Managed KPI reporting and continuous improvement through data analysis. Advanced CRM usage, Excel, and collaborative tools for planning and communication. Supervised and trained guides and customer services staff. Conducted trend research and developed new experiences aligned with product strategy to meet customer demand.
Digital Planner at IMC TOYS
March 1, 2020 - December 1, 2021
Executed digital strategy for three international brands, aligning marketing efforts to enhance brand visibility. Coordinated design and social media teams for seamless campaign execution, ensuring message consistency. Analyzed KPIs and presented performance reports to stakeholders. Developed audio-visual content and creative proposals to support impactful product launches. Managed influencer marketing campaigns with micro- and macro-influencers.
Product City Manager at The Tour Guy
April 1, 2025 - October 1, 2025
Led tourism operations and product development in Barcelona; optimized customer experience, profitability, and KPIs; coordinated cross-functional teams across global marketing and product units.
Content & Strategic Writing Specialist at The Tour Guy
April 1, 2025 - October 1, 2025
Drove digital marketing content strategy and strategic writing for campaigns; produced engaging copy and narrative frameworks for multi-channel initiatives.
Freelance Digital Planner at The Social Clique (Rachel Pedersen) – Online
March 1, 2020 - December 1, 2021
Developed digital marketing and content strategies for 100+ brands, managing social media, funnels, and KPI-driven optimization; built monetizable communities and influencer marketing collaborations.

Education

Bachelor's Degree in Marketing, Advertising and Public Relations at University of Wales
January 1, 2017 - January 1, 2021

Qualifications

Driver's license
January 11, 2030 - February 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality, Software & Internet

Skills

Experience Level