Digital Marketing Freelancer at Independent / Freelance

Manage campaign timelines and deliverables for 5+ DTC e-commerce and brick-and-mortar clients. Plan, execute, and enhance paid social and search campaigns using A/B testing and support product timelines. Evaluate email, social, & search performance metrics for optimization, build visual reports with Looker Studio.

Digital Marketing Manager at Show Ops

Increase company revenue 40x through advertising over a 6 month period. Develop and implement growth-focused marketing initiatives to expand brand reach and increase conversions. Leverage data-driven insights to refine targeting strategies, improve ad efficiency, and drive lower CPA.

Digital Marketing Specialist at SYVO Agency

Create, run, and update Google, Facebook, Instagram, and TikTok ad campaigns for 53 clients. Lead client introduction calls to set up Facebook Pixel, Facebook Ads, and Google Ads accounts. Create and lead internal training on using Pinterest and Snapchat as marketing tools.

Social Media and Analytics Intern at Harris Media LLC

Analyze social organic KPIs and deliver 50% increase in engagement for clients on Instagram, Facebook. Create social strategies to optimize delivery and experiment with video media placements through YouTube. Present findings and analysis of large datasets to supervisor weekly using Tableau to visualize data sets.

Marketing Intern at Band-Aid School of Music

Create email marketing campaigns, leveraging qualitative and quantitative methods for targeting. Managed organic content strategy that increases audience engagement and brand visibility on Instagram / Facebook. Created organic creative content focusing on captivating visuals and copy using Adobe Illustrator & Canva.

Digital Marketing Freelancer at Self-Employed

Manage campaign timelines and deliverables for DTC e-commerce and brick-and-mortar clients; Plan, execute, and enhance paid social and search campaigns with lead generation and conversion goals; Keep CPA for leads under $250 and ROAS at 4, being scrappy with small budgets; Create full-funnel email marketing strategies in Klaviyo, including lifecycle flows and targeted campaigns; Managed influencer marketing campaigns, including sourcing, outreach, and coordination with creators.

Social Media Intern at Harris Media LLC

Analyze social organic KPIs and deliver 50% increase in engagement for clients on Instagram, Facebook; Create social strategies to optimize delivery and experiment with video media placements through YouTube; Present findings and analysis of large datasets to supervisor weekly using Tableau to visualize data sets.