I’m Kim Hoang Tuan Nguyen, also known as Tuân HollaBack, a Swiss illustrator who spent 12 years in Tokyo. My work blends the aesthetics of Japanese anime with the energy of urban and hip-hop culture, reflecting my passion for both worlds. Over the years, I’ve had the honor of collaborating with international artists such as RUN DMC, Jason Derulo, and Bun B (UGK), as well as French musicians like Vladimir Cauchemar, Seth Gueko, and Ateyaba. Through my creative label Holla Back Arts, I explore themes of identity, nostalgia, and cross-cultural expression, using illustration as a bridge between Japan and the West. I’ve also been active in the Web3 art scene, where I’ve sold nearly one million NFTs since 2021. Now back in Switzerland, I continue to create illustrations that merge my Japanese influences with my European roots — a reflection of my journey between two cultures, and my ongoing love for storytelling through art.

airforcetuan

I’m Kim Hoang Tuan Nguyen, also known as Tuân HollaBack, a Swiss illustrator who spent 12 years in Tokyo. My work blends the aesthetics of Japanese anime with the energy of urban and hip-hop culture, reflecting my passion for both worlds. Over the years, I’ve had the honor of collaborating with international artists such as RUN DMC, Jason Derulo, and Bun B (UGK), as well as French musicians like Vladimir Cauchemar, Seth Gueko, and Ateyaba. Through my creative label Holla Back Arts, I explore themes of identity, nostalgia, and cross-cultural expression, using illustration as a bridge between Japan and the West. I’ve also been active in the Web3 art scene, where I’ve sold nearly one million NFTs since 2021. Now back in Switzerland, I continue to create illustrations that merge my Japanese influences with my European roots — a reflection of my journey between two cultures, and my ongoing love for storytelling through art.

Available to hire

I’m Kim Hoang Tuan Nguyen, also known as Tuân HollaBack, a Swiss illustrator who spent 12 years in Tokyo. My work blends the aesthetics of Japanese anime with the energy of urban and hip-hop culture, reflecting my passion for both worlds.

Over the years, I’ve had the honor of collaborating with international artists such as RUN DMC, Jason Derulo, and Bun B (UGK), as well as French musicians like Vladimir Cauchemar, Seth Gueko, and Ateyaba.

Through my creative label Holla Back Arts, I explore themes of identity, nostalgia, and cross-cultural expression, using illustration as a bridge between Japan and the West. I’ve also been active in the Web3 art scene, where I’ve sold nearly one million NFTs since 2021.

Now back in Switzerland, I continue to create illustrations that merge my Japanese influences with my European roots — a reflection of my journey between two cultures, and my ongoing love for storytelling through art.

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Language

English
Fluent
French
Fluent
Japanese
Intermediate

Work Experience

Founder & Illustrator at Holla Back Arts
January 1, 2008 - Present
Created artwork and visual identities for international musicians, record labels, and cultural projects. Produced artwork for high-profile artists including RUN DMC, Jason Derulo, and Bun B (UGK). Designed album covers, NFT collections, and brand visuals blending music and anime culture. Developed and sold original NFT art collections reaching nearly one million units. Exhibited and promoted digital art through social media and Web3 communities, building an engaged international audience.
Freelance Illustrator & Creative Collaborator at Various clients (Japan, France, USA, Switzerland)
January 1, 2010 - Present
Worked with creative agencies, musicians, and brands on illustration and storytelling projects. Collaborated with French artists Vladimir Cauchemar, Seth Gueko, and Ateyaba on music visuals and concept art. Designed characters and key visuals inspired by 1990s anime, blending narrative and emotional expression. Developed marketing visuals and digital artworks for exhibitions, online drops, and NFT marketplaces.

Education

Master’s in Communication and Media at University of Geneva
January 1, 2010 - October 7, 2025
Bachelor’s in Political Science at University of Geneva
January 1, 2008 - October 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Professional Services, Healthcare, Non-Profit Organization, Other, Energy & Utilities
    uniE621 80's Baby Collection
    Pieces from mx collection 80's Baby, available as NFTs on Algorand blockchain. I have grown up with anime from the 80's and the 90's. and both had a deep impact on me as a child and also as an adult. I love drawing characters with flashy colors, and an aesthetic from the Showa era in Japan. The collection features close to 100 characters. graphicdesigner illustrator branding designer
    uniE621 80's Baby Collection
    Pieces from mx collection 80's Baby, available as NFTs on Algorand blockchain. I have grown up with anime from the 80's and the 90's. and both had a deep impact on me as a child and also as an adult. I love drawing characters with flashy colors, and an aesthetic from the Showa era in Japan. The collection features close to 100 characters. graphicdesigner illustrator branding designer
    uniE621 80's Baby Collection
    Pieces from mx collection 80's Baby, available as NFTs on Algorand blockchain. I have grown up with anime from the 80's and the 90's. and both had a deep impact on me as a child and also as an adult. I love drawing characters with flashy colors, and an aesthetic from the Showa era in Japan. The collection features close to 100 characters. graphicdesigner illustrator branding designer
    uniE621 80's Baby Collection
    Pieces from mx collection 80's Baby, available as NFTs on Algorand blockchain. I have grown up with anime from the 80's and the 90's. and both had a deep impact on me as a child and also as an adult. I love drawing characters with flashy colors, and an aesthetic from the Showa era in Japan. The collection features close to 100 characters. graphicdesigner illustrator branding designer
    uniE621 Still Innocent
    Illustration from my art collection "Still Innocent", available on Ethereum blockchain. illustrator graphicdesigner designer