I am a creative and results-driven Digital Marketing and Graphic Design professional with over a decade of experience in branding, advertising, and multimedia design. I have a proven track record of delivering compelling visual content and digital strategies that boost brand visibility and engagement across hospitality and food service sectors. I am proficient with top design tools and digital platforms, and I excel at turning concepts into polished marketing materials that resonate with audiences. I specialize in managing marketing campaigns, designing branded materials for digital and print, and optimizing online presence. I’m comfortable working across teams to drive outcomes and am willing to relocate: Anywhere.

Aristotle Sacopon

I am a creative and results-driven Digital Marketing and Graphic Design professional with over a decade of experience in branding, advertising, and multimedia design. I have a proven track record of delivering compelling visual content and digital strategies that boost brand visibility and engagement across hospitality and food service sectors. I am proficient with top design tools and digital platforms, and I excel at turning concepts into polished marketing materials that resonate with audiences. I specialize in managing marketing campaigns, designing branded materials for digital and print, and optimizing online presence. I’m comfortable working across teams to drive outcomes and am willing to relocate: Anywhere.

Available to hire

I am a creative and results-driven Digital Marketing and Graphic Design professional with over a decade of experience in branding, advertising, and multimedia design. I have a proven track record of delivering compelling visual content and digital strategies that boost brand visibility and engagement across hospitality and food service sectors. I am proficient with top design tools and digital platforms, and I excel at turning concepts into polished marketing materials that resonate with audiences.

I specialize in managing marketing campaigns, designing branded materials for digital and print, and optimizing online presence. I’m comfortable working across teams to drive outcomes and am willing to relocate: Anywhere.

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Language

English
Fluent
Arabic
Intermediate

Work Experience

Digital Marketing Coordinator / Graphic Designer at Jeddah Marriott Hotel
January 1, 2022 - Present
Manage and optimize online presence, including OTA content and social media advertising. Increased Instagram and LinkedIn follower count through consistent content planning, strategic campaigns, and engagement-driven initiatives. Contributed to the hotel’s recognition with the TripAdvisor Travelers’ Choice Award 2025, ranking within the top 10 of hotel properties in Jeddah. Achieved the KPI target for digital room night bookings, aligning with the property's revenue and brand performance goals. Design branded marketing materials for digital and print, aligned with Marriott’s corporate identity.
Advertising Coordinator / Graphic Designer at Herfy Food Services Co.
August 1, 2021 - October 4, 2025
Led advertising design and coordination for over 400 restaurant locations. Produced promotional materials, print ads, and packaging designs. Ensured brand consistency across nationwide marketing campaigns.
Graphic Designer at Optimal Marketing Company
April 1, 2012 - October 4, 2025
Designed marketing layouts, branding materials, and print collateral. Collaborated with the marketing team to develop creative concepts for campaigns.
Layout Artist / Computer Technician at Ariel Borja Digital Photography
June 1, 2009 - October 4, 2025
Created custom photo layouts and graphics for client projects. Supported photography and videography services with editing and technical assistance.
Digital Marketing Coordinator / Graphic Designer at Jeddah Marriott Hotel
January 1, 2022 - Present
Manage and optimize online presence, OTA content and social media advertising; Increased Instagram and LinkedIn follower count through consistent content planning, strategic campaigns, and engagement-driven initiatives; Managed online reputation and guest engagement, contributing to the TripAdvisor Travelers’ Choice Award 2025, ranking within the top 10 of hotel properties in Jeddah; Achieved the KPI target for digital room night bookings, aligning with the property's revenue and brand performance goals; Design branded marketing materials for digital and print, aligned with Marriott’s corporate identity.
Advertising Coordinator / Graphic Designer at Herfy Food Services Co.
August 1, 2021 - October 4, 2025
Led advertising design and coordination for over 400 restaurant locations; Produced promotional materials, print ads, and packaging designs; Ensured brand consistency across nationwide marketing campaigns.
Graphic Designer at Optimal Marketing Company
April 1, 2012 - October 4, 2025
Designed marketing layouts, branding materials, and print collateral; Collaborated with the marketing team to develop creative concepts for campaigns.
Layout Artist / Computer Technician at Ariel Borja Digital Photography
June 1, 2009 - October 4, 2025
Created custom photo layouts and graphics for client projects; Supported photography and videography services with editing and technical assistance.
Digital Marketing Coordinator / Graphic Designer at Jeddah Marriott Hotel Madinah Road
January 1, 2022 - Present
Manage and optimize online presence, including OTA content and social media advertising. Increased Instagram and LinkedIn follower count through consistent content planning, strategic campaigns, and engagement-driven initiatives. Managed online reputation and guest engagement; contributed to the hotel’s recognition with the TripAdvisor Travelers’ Choice Award 2025, ranking within the top 10 of hotel properties in Jeddah. Achieved the KPI target for digital room night bookings, aligning with the property's revenue and brand performance goals. Design branded marketing materials for digital and print, aligned with Marriott’s corporate identity.
Advertising Coordinator / Graphic Designer at Herfy Food Services Co.
August 1, 2021 - October 4, 2025
Led advertising design and coordination for over 400 restaurant locations. Produced promotional materials, print ads, and packaging designs. Ensured brand consistency across nationwide marketing campaigns.
Graphic Designer at Optimal Marketing Company
April 1, 2012 - October 4, 2025
Designed marketing layouts, branding materials, and print collateral. Collaborated with the marketing team to develop creative concepts for campaigns.
Layout Artist / Computer Technician at Ariel Borja Digital Photography
June 1, 2009 - October 4, 2025
Created custom photo layouts and graphics for client projects. Supported photography and videography services with editing and technical assistance.
Digital Marketing Coordinator at Jeddah Marriott Hotel
January 1, 2022 - Present
Manage and optimize online presence, including OTA content and social media advertising. Increased Instagram and LinkedIn follower counts through content planning and campaigns. Managed online reputation and guest engagement, contributing to TripAdvisor Travelers’ Choice Award 2025 (Top 10 in Jeddah). Achieved KPI targets for digital room night bookings. Designed branded marketing materials for digital and print in line with Marriott’s corporate identity.
Graphics Designer at Herfy Food Services
August 1, 2021 - October 11, 2025
Handled multitask design work across photography, CAD, and printing processes. Prepared materials for display, including prints, signage, and promotional items. Produced media presentations, edited photography, and contributed to marketing analytics and internal communications. Maintained and updated the marketing database and supported event and materials planning.
Graphics Designer at Optimal Marketing Company
April 1, 2012 - October 11, 2025
Created designs, concepts, and layouts based on layout principles and esthetic design concepts. Collaborated with clients to determine layout design, developed graphics for logos and websites, and prepared final layouts for printing. Participated in product illustrations and branding efforts.
Layout Artist/Computer Technician at Ariel Borja Digital Photography
June 1, 2009 - October 11, 2025
Produced publications using graphic design software, prepared layouts for clients, and managed multiple projects with tight deadlines. Experienced in photography and photo editing, layout finalization, and assisting with network and hardware maintenance as needed.

Education

Bachelor of Science in Business Administration at State University (Open University Program)
January 11, 2030 - October 4, 2025
Bachelor of Science in Business Administration at Don Mariano Marcos Memorial State University (Open University Program)
January 11, 2030 - October 4, 2025
Bachelor of Science in Business Administration at Don Mariano Marcos Memorial State University – Open University Program
January 1, 2022 - January 1, 2023
Bachelor of Science in Business Administration at Don Mariano Marcos Memorial State University – Open University Program
January 1, 2022 - December 31, 2023
Computer Technician / Computer Operator at Luzon Polytechnic Colleges (formerly San Lorenzo Computer Learning Center)
January 11, 2030 - January 1, 2007
Bachelor of Science in Business Administration at Don Mariano Marcos Memorial State University – Open University Program
January 1, 2022 - January 1, 2023
Computer Technician / Computer Operator at Luzon Polytechnic Colleges (formerly San Lorenzo Computer Learning Center)
January 11, 2030 - January 1, 2007
Bachelor of Science in Business Administration at Don Mariano Marcos Memorial State University (Open University Program)
January 11, 2030 - October 11, 2025
Bachelor of Science in Business Administration at Don Mariano Marcos Memorial State University
January 11, 2030 - October 11, 2025
Bachelor of Business Administration at DMMMSU Open University System
January 11, 2030 - October 11, 2025
Certificate of Science in Science & Technology at San Lorenzo Computer Learning Center
January 11, 2030 - January 1, 2007

Qualifications

Social Media Certification – HubSpot Academy
May 1, 2025 - June 1, 2027
Digital Marketing Certification – HubSpot Academy
April 1, 2024 - May 1, 2025
Digital Advertising Certification – HubSpot Academy
May 1, 2024 - June 1, 2025
Social Media Marketing Certification – HubSpot Academy
May 20, 2025 - June 20, 2027
Digital Marketing Certification – HubSpot Academy
April 20, 2024 - May 20, 2025
SEO Foundations – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Marketing Foundations – LinkedIn Learning
January 1, 2022 - October 4, 2025
HubSpot Social Media Certification
May 1, 2025 - June 1, 2027
HubSpot Digital Marketing Certification
April 1, 2024 - May 1, 2025
HubSpot Digital Advertising Certification
May 1, 2024 - June 1, 2025
Marketing on Instagram – LinkedIn Learning
March 1, 2022 - October 4, 2025
SEO Foundations – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Marketing Foundations – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Marketing: Strategy and Optimization – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Certification – HubSpot Academy
May 1, 2025 - June 1, 2027
Digital Marketing Certification – HubSpot Academy
April 1, 2024 - May 1, 2025
Digital Advertising Certification – HubSpot Academy
May 1, 2024 - June 1, 2025
Marketing on Instagram – LinkedIn Learning
March 1, 2022 - October 4, 2025
SEO Foundations – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Marketing Foundations – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Marketing: Strategy and Optimization – LinkedIn Learning
January 1, 2022 - October 4, 2025
Social Media Certification – HubSpot Academy
May 1, 2025 - June 1, 2027
Digital Marketing Certification – HubSpot Academy
April 1, 2024 - May 1, 2025
Digital Advertising Certification – HubSpot Academy
May 1, 2024 - June 1, 2025
Marketing on Instagram – LinkedIn Learning
March 1, 2022 - March 1, 2022
SEO Foundations – LinkedIn Learning
January 1, 2022 - January 1, 2022
Social Media Marketing Foundations – LinkedIn Learning
January 1, 2022 - January 1, 2022
Social Media Marketing: Strategy and Optimization – LinkedIn Learning
January 1, 2022 - January 1, 2022
Social Media Certification – HubSpot Academy
May 1, 2025 - June 1, 2027
Digital Marketing Certification – HubSpot Academy
April 1, 2024 - May 1, 2025
Digital Advertising Certification – HubSpot Academy
May 1, 2024 - June 1, 2025
Marketing on Instagram – LinkedIn Learning
March 1, 2022 - October 11, 2025
SEO Foundations – LinkedIn Learning
January 1, 2022 - October 11, 2025
Social Media Marketing Foundations – LinkedIn Learning
January 1, 2022 - October 11, 2025
HubSpot Social Media Certification
May 1, 2025 - June 1, 2027
Digital Marketing Certification – HubSpot
April 1, 2024 - May 1, 2025
Digital Advertising Certification – HubSpot
May 1, 2024 - June 1, 2025
SEO Foundations – LinkedIn Learning
January 1, 2022 - October 11, 2025
Social Media Marketing Foundations – LinkedIn Learning
January 1, 2022 - October 11, 2025
Marketing on Instagram
March 1, 2022 - October 11, 2025
Social Media Marketing: Strategy and Optimization
January 1, 2022 - October 11, 2025
Social Media Marketing Foundations
January 1, 2022 - October 11, 2025
SEO Foundations
January 1, 2022 - October 11, 2025
Social Media Certification
May 1, 2025 - June 1, 2027
Digital Advertising Certification
May 1, 2024 - June 1, 2025
Digital Marketing Certification
April 1, 2024 - May 1, 2025

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Other, Consumer Goods