Hi, I’m Aram Aral. I’m a Commercial & Operations leader with a passion for building scalable digital ecosystems, leading cross-functional teams, and delivering measurable growth. I’ve steered digital marketing, CRM, and customer experience initiatives across multiple markets and industries, helping startups and SMEs expand internationally and improve conversion, retention, and ROI. I thrive in data-driven environments and enjoy turning complex problems into clear, actionable plans that validate with investor-ready metrics. I’m focused on Agile execution, go-to-market strategy, and translating business goals into tangible outcomes. I love partnering with founders to drive growth, optimize processes, and shape brand positioning that resonates across global markets.

Aram Aral

Hi, I’m Aram Aral. I’m a Commercial & Operations leader with a passion for building scalable digital ecosystems, leading cross-functional teams, and delivering measurable growth. I’ve steered digital marketing, CRM, and customer experience initiatives across multiple markets and industries, helping startups and SMEs expand internationally and improve conversion, retention, and ROI. I thrive in data-driven environments and enjoy turning complex problems into clear, actionable plans that validate with investor-ready metrics. I’m focused on Agile execution, go-to-market strategy, and translating business goals into tangible outcomes. I love partnering with founders to drive growth, optimize processes, and shape brand positioning that resonates across global markets.

Available to hire

Hi, I’m Aram Aral. I’m a Commercial & Operations leader with a passion for building scalable digital ecosystems, leading cross-functional teams, and delivering measurable growth. I’ve steered digital marketing, CRM, and customer experience initiatives across multiple markets and industries, helping startups and SMEs expand internationally and improve conversion, retention, and ROI. I thrive in data-driven environments and enjoy turning complex problems into clear, actionable plans that validate with investor-ready metrics.

I’m focused on Agile execution, go-to-market strategy, and translating business goals into tangible outcomes. I love partnering with founders to drive growth, optimize processes, and shape brand positioning that resonates across global markets.

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Language

Portuguese
Fluent
English
Advanced
German
Intermediate

Work Experience

Commercial Project Manager at PACTUM - Digital Marketing Agency
September 2, 2023 - October 2, 2025
Responsible for commercial and operational management of online sales support, focusing on customer experience and conversion growth. Created and optimized digital sales and humanized service flows, achieving an average 25-30% increase in online sales conversion rate.
Agile Projects Lead at Five Stars Digital Marketing Agency
January 1, 2019 - February 2, 2023
Led Agile projects (Scrum/Kanban) and digital transformation initiatives, managing CRM, sales funnels, and performance marketing across Brazil and Canada; achieved 20% sales growth and international expansion; implemented CX processes and CRM structures, improving efficiency and client retention.
Commercial & Operations Manager – Online Sales & CX at Five Stars Digital Marketing Agency
September 1, 2023 - October 1, 2025
Responsible for commercial and operational management of online sales support, focusing on customer experience and conversion growth. Created and implemented digital sales and humanized service workflows, achieving a 25–30% increase in online sales conversion rates. Managed 60,000+ leads and over 20 digital launches, increasing engagement and response rates. Structured CX processes and CRM automations, reducing average response time by 50% and improving client satisfaction and retention. Coordinated multidisciplinary teams across marketing, sales, and operations, enhancing overall efficiency. Led the Business Plan project for seed investment fundraising, developing BI-driven plans to target scalable ARR. Executed go-to-market strategies focusing on branding, digital marketing, and B2B client growth. Implemented agile methodologies (Scrum, OKRs) and achieved milestones with data-supported decisions. Drove international expansion efforts (e.g., Canada) and stabilized global brand posit
Agile Projects Lead – Digital Transformation & Innovation at Independent / Freelance
January 1, 2019 - February 2, 2023
Led Agile projects (Scrum and Kanban) using Asana, Monday, Jira, Miro, and ClickUp. Managed CRM/marketing automation initiatives, digital funnels, launches, and performance marketing. Built and optimized CRM structures, delivering an average of five new client opportunities per month and improving sales process efficiency. Drove digital transformations across multiple industries (cryo assets, education, retail), achieving ROIs between 3% and 9% and growing online engagement. Coordinated cross-functional teams to integrate marketing, sales, and operations, reducing cycle times and elevating customer experience.

Education

Postgraduate Program – Agile Methodologies at UF MG
January 1, 2023 - November 29, 2025
Specialist in Digital Transformation at Digital Transformation Institute - Brazil
January 1, 2025 - November 29, 2025
Mentor – Digital Transformation Institute at Digital Transformation Institute - Brazil
January 1, 2024 - November 29, 2025
Innovation and Entrepreneurship at Starter Startup Brazil
January 1, 2023 - November 29, 2025
Postgraduate Degree in Private Law at UCAM
January 1, 2010 - November 29, 2025
MBA in Tax Law at FGV
January 1, 2005 - November 29, 2025
Technical Course in Data Processing at COTEMIG
January 1, 1997 - November 29, 2025
Postgraduate Program – Agile Methodologies at Universidade Federal de Minas Gerais (UFMG)
January 1, 2023 - January 1, 2023
Technical Course in Business Administration at SEBRAE
January 1, 2013 - January 1, 2013
Postgraduate Degree in Private Law at UCAM
January 1, 2010 - January 1, 2010
MBA in Tax Law at FGV
January 1, 2009 - January 1, 2009
Bachelor's Degree in Law at Newton Paiva
January 1, 2005 - January 1, 2005
Technical Course in Data Processing at COTEMIG
January 1, 1997 - January 1, 1997

Qualifications

Specialist in Digital Transformation
January 1, 2025 - November 29, 2025
Mentor – Digital Transformation Institute
January 1, 2024 - November 29, 2025
Innovation and Entrepreneurship – Starter Startup Brazil
January 1, 2023 - November 29, 2025
Postgraduate Program – Agile Methodologies
January 1, 2023 - November 29, 2025
Postgraduate Degree in Private Law
January 1, 2010 - November 29, 2025
MBA in Tax Law
January 1, 2005 - November 29, 2025
Technical Course in Data Processing
January 1, 1997 - November 29, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Retail