Social Media Management
Aisha Liu
Published
My social media management portfolio showcases the work I’ve done over the past 3 years with brands in beauty, fashion, wellness, and lifestyle, as well as my own content as a creator. It reflects both the strategy and creativity I bring to each project — from developing brand voice and planning content calendars to creating engaging Reels, carousels, and stories that actually convert.
In the portfolio, you’ll find:
Examples of Instagram feed designs and Reels I’ve created for different brands
Case studies showing account growth, improved engagement rates, and content performance
Social media strategies I’ve built, including tone of voice guides, audience targeting, and competitor research
Visual content I’ve styled, filmed, and edited myself
My own creator content, which demonstrates how I stay on top of trends and connect with an audience authentically
I also walk through my creative process — from researching trends and planning content ahead in calendars, to content creation, approvals, and posting. I focus on consistency, clarity, and community building, helping brands and creators grow an online presence that feels true to them while also performing well.
You can explore the full portfolio here: aisocialsmedia.com