Senior Fashion Designer and Illustrator at Main Character

Led design and development of licensed apparel collections for women’s and men’s high street fashion, collaborating with well-known IPs and entertainment brands. Created trend-led graphics, all-over prints, and CADs using Adobe Illustrator, tailored to license aesthetic and target demographic. Conducted extensive trend research and seasonal forecasting to keep the brand competitive. Worked closely with buyers and merchandisers to ensure designs were brand-aligned and commercially viable for retail rollout. Supported production by creating detailed tech packs and coordinating with suppliers to ensure on-time, high-quality delivery.

Senior Fashion Illustrator at Palettier

Designed and executed digital prints and embroidery samples per current market trends and forecasts to keep the brand relevant. Built strong relationships with colleagues and customers, fostering a welcoming, customer-centric environment. Oversaw and managed a team of illustrators and designers for efficient outcomes. Coordinated with designers and merchandisers to ensure accurate designs and variations.

Associate Fashion Designer and Production Head at RSR

Managed the technical design process from concept to production, including fabric and trim selection and vendor coordination. Developed commercial designs by anticipating customer needs to surpass expectations. Built and maintained effective relations and oversaw a team of 20+ production laborers. Collaborated with vendors and key partners across merchandising, preproduction, and product development to ensure timely deliveries.

Senior Fashion Designer and Illustrator at Main Character

Led the design and development of licensed apparel collections for women’s and men’s high street fashion, collaborating with well-known IPs and entertainment brands. Created trend-led graphics, all-over prints, and CADs using Adobe Illustrator, tailored to each license’s aesthetic and target demographic. Conducted extensive research on current trends, forecasting seasonal styles to ensure the brand remained competitive and innovative in the market. Worked closely with buyers and merchandisers to ensure designs were brand-aligned and commercially viable for retail rollout. Supported production by creating detailed tech packs and coordinating with suppliers to ensure on-time, high-quality delivery.

Senior Fashion Illustrator at Palettier

Designing and executing digital prints and embroidery samples as per current market trends and forecasts to keep the brand relevant. Developed friendly and strong relations with colleagues and customers, fostering a welcoming and customer-centric environment. Oversaw and managed a team of illustrators and designers for an efficient outcome. Coordinated with designers and merchandisers to deliver accurate designs and variations.