Marketing professional with over six years of global experience driving campaigns, product marketing, and events across food and beverage, retail, product and tech. I plan and execute campaigns across digital, social, and PR, develop event and partnership activations, and create content that builds brand heat. My experience includes geotargeted campaigns, sales team alignment, and store activations that grow visibility and deliver measurable results. I bring a hands-on, proactive approach and thrive in small, fast-moving teams where ideas turn quickly into impact.…

Aisling Coffey

Marketing professional with over six years of global experience driving campaigns, product marketing, and events across food and beverage, retail, product and tech. I plan and execute campaigns across digital, social, and PR, develop event and partnership activations, and create content that builds brand heat. My experience includes geotargeted campaigns, sales team alignment, and store activations that grow visibility and deliver measurable results. I bring a hands-on, proactive approach and thrive in small, fast-moving teams where ideas turn quickly into impact.…

Available to hire

Marketing professional with over six years of global experience driving campaigns, product marketing, and events across food and beverage, retail, product and tech. I plan and execute campaigns across digital, social, and PR, develop event and partnership activations, and create content that builds brand heat.

My experience includes geotargeted campaigns, sales team alignment, and store activations that grow visibility and deliver measurable results. I bring a hands-on, proactive approach and thrive in small, fast-moving teams where ideas turn quickly into impact.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced
French
Beginner
German
Beginner

Work Experience

Senior Marketing & Communications Manager at Closing the Loop
April 1, 2024 - November 1, 2024
Product Marketing Manager at The View
March 1, 2023 - February 29, 2024
Digital Marketing, Social Media & Branding Professional at Self-employed / Freelance (Zurich)
November 2, 2024 - Present
Advised clients on marketing strategy and brand guidelines development to strengthen positioning and growth; built campaign calendars, launch plans, and content tailored to growth objectives; created copy, design assets, and managed paid and organic content performance across social, digital, and PR. Founder of Try WhenHere, a gluten-free travel and food brand, creating content and growing community engagement through social storytelling.
Digital Marketing & Communications Manager at Closing the Loop
November 2, 2024 - September 29, 2025
Developed and executed full-funnel marketing and communications strategy, aligning campaigns with business and partner goals. Planned and delivered integrated campaigns across social, PR, email, and partnerships to drive awareness and leads. Produced white papers, case studies, and storytelling content; coordinated with sales to ensure campaigns converted to measurable pipeline growth. Reported on KPIs and optimized campaigns for reach, engagement, and efficiency.
Metaverse VR Product Marketing Manager at The View
March 2, 2024 - September 29, 2025
Delivered social strategies that lifted engagement by 500% across LinkedIn, Instagram, and other platforms; managed paid ads and spend optimization to improve ROI. Led PR, influencer, and event campaigns that strengthened brand positioning and visibility. Tracked campaign performance through CRM dashboards to measure reach and conversions.
Social Media Account Manager & Strategist at Kielo Digital
August 2, 2022 - September 29, 2025
Managed client relationships and led strategy and execution for F&B brands across digital, PR, influencer, and trade activations. Coordinated in-store stands, promo windows, and local campaigns with wholesale partners to increase product visibility. Used geo-targeting and locally relevant creatives to drive footfall and sales. Ensured stock, assets, and messaging were aligned with sales teams and reported on reach, engagement, and conversions, shifting spend to best-performing channels.
Marketing Executive at New Moon Blooms
February 2, 2021 - September 29, 2025
Developed and executed marketing strategy for a luxury e-commerce florist brand, including gifting and partnerships around new product launches and seasonal occasions to boost subscriptions and sales. Produced content for social, email, website, and packaging, including tutorial videos delivered via QR codes to enhance customer experience. Managed influencer collaborations, partnerships, PR, and reporting to maintain consistent messaging and measure campaign performance.
Project Manager & Event Producer at MAP Digital & Digital Irish
March 2, 2020 - September 29, 2025
Produced live, digital, and hybrid events that increased engagement; built and sent email campaigns, invitations, and promotional content across social channels to boost attendance. Managed stakeholder communications and delivered cross-functional projects end-to-end; tracked engagement metrics and reported results.
Marketing Assistant at SoolNua
May 2, 2019 - September 29, 2025
Developed and executed marketing strategies and campaigns for MICE clients, increasing engagement by 300% through targeted email, social, and content marketing. Produced video content, managed website updates, and created blogs and newsletters to boost impressions and visibility. Supported event planning, sponsorship activities, PR, and reporting to maintain consistent messaging and measure campaign performance.
Digital Marketing, Social Media & Branding Professional at Freelancer, Zurich
November 1, 2024 - Present
Advised clients on marketing strategy and brand guidelines development to strengthen positioning and growth. Built campaign calendars, launch plans, and content tailored to growth objectives. Created copy, design assets, and managed paid and organic content performance. Founder of TryWhenHere, a gluten-free travel and food brand, creating content and growing community engagement through social storytelling.
B2B Digital Marketing & Communications Manager at Closing the Loop
November 1, 2024 - September 29, 2025
Developed and executed full-funnel marketing and communications strategy, aligning campaigns with business and partner goals. Planned and delivered integrated campaigns across social, PR, email, and partnerships to drive awareness and leads. Produced whitepapers, case studies, and storytelling content to support sales and engage stakeholders. Coordinated with sales teams to ensure campaigns converted to measurable pipeline growth. Reported on KPIs and optimized campaigns for reach, engagement, and efficiency.
Metaverse VR Product Marketing Manager at The View
March 1, 2024 - September 29, 2025
Delivered social strategies that lifted engagement by 500% across LinkedIn, Instagram, and other platforms. Managed paid ads and spend optimization to improve ROI. Led PR, influencer, and event campaigns that strengthened brand positioning and visibility. Tracked campaign performance through CRM and analytics dashboards to measure reach and conversions.
Social Media Account Manager & Strategist at Kielo Digital
August 1, 2022 - September 29, 2025
Managed client relationships and led strategy and execution for F&B brands across digital, PR, influencer, and trade activations. Coordinated in-store stands, promo windows, and local campaigns with wholesalers to increase product visibility. Used geotargeting and locally relevant creatives to drive footfall and sales. Ensured stock, assets, and messaging were aligned with sales teams and retail partners. Reported on reach, engagement, and conversions, shifting spend to best-performing channels.
E-commerce Marketing & Retail Executive at New Moon Blooms
February 1, 2021 - September 29, 2025
Developed and executed marketing strategy for a luxury e-commerce flower brand, including gifting and partnership campaigns around new product launches and seasonal occasions to boost subscriptions and sales. Produced content for social, email, website, and packaging, including tutorial videos delivered via QR code to enhance customer experience. Managed influencer collaborations, campaign calendars, and led testing and reporting to improve performance and engagement.
Project Manager & Event Producer at MAP Digital & Digital Irish
March 1, 2020 - September 29, 2025
Produced live, digital, and hybrid events that increased engagement and traffic by 150%, managing content, speaker onboarding, and flawless execution. Built and sent email campaigns, invitations, and promotional content across social channels to boost attendance. Managed stakeholder communications and delivered cross-functional projects end-to-end, tracking engagement metrics and reporting results.
Marketing Assistant at SoolNua
May 1, 2019 - September 29, 2025
Developed and executed marketing strategies and campaigns for MICE industry clients, increasing engagement by 300% through targeted email, social, and content marketing. Produced video content, managed website updates, and created blogs and newsletters to boost impressions and visibility. Supported event planning, sponsorship activations, PR, and reporting to maintain consistent messaging and measure campaign performance.

Education

Bachelor of Communications Studies at DCU
September 1, 2015 - September 5, 2018
Bachelor of Communication Studies at Dublin City University
January 1, 2015 - January 1, 2018
Bachelor of Communication Studies at Dublin City University
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Telecommunications, Non-Profit Organization, Professional Services, Government, Computers & Electronics, Life Sciences, Retail, Media & Entertainment, Software & Internet, Travel & Hospitality

Skills

Experience Level