HADJ AISSA BABA SIDI
I am a performance-driven digital marketer and media buyer with over five years of experience managing multi-million ad budgets across various platforms.
About
I am a performance-driven digital marketer and media buyer with over five years of experience managing multi-million ad budgets across various platforms. My journey has allowed me to develop data-driven strategies that achieve impressive ROI through creative optimization and funnel building. I am passionate about scaling offers internationally and have successfully navigated the complexities of diverse markets.
In my previous roles, I’ve led teams and managed significant ad spends, always striving to optimize campaigns for the best results. I value collaboration and am continuously looking to learn and adapt in this fast-paced digital landscape. I believe in harnessing the power of data to drive marketing success and contribute to the growth of brands.
- Joined November 2025
Skills· 3
Languages
- EnglishFluent
- ArabicFluent
Industry experience
- Media & Entertainment
- Healthcare
- Other
Work experience· 7 roles
Led in-house affiliate and media buying team, growing network revenue by $50K in 3 months and achieved a 20%+ ROI on campaigns.
Managed $733K ad spend across Meta, TikTok, and Google Ads, driving 25-100% ROI on campaigns in Tier 1 and MENA markets.
Handled $360K in ad spend across Facebook, TikTok, and Taboola, scaling Sweepstakes and Lead Generation campaigns to Tier 1 and international markets. Delivered up to 150% ROI through advanced testing and funnel strategies.
Certifications and awards· 6
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