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Versatile Social Media & Digital Marketing Specialist with five years of cross-industry experience driving multi-channel brand growth, content strategy, and community engagement across healthcare, dental, luxury lifestyle, e-commerce, and technology. Combines an analytical foundation from a Bachelor of Science in Computer Science with strong visual storytelling and copywriting skills. Proven track record managing social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube), executing paid ad campaigns via Meta Business Suite, and building custom AI workflow automation tools on Replit to scale content distribution seamlessly.…Versatile Social Media & Digital Marketing Specialist with five years of cross-industry experience driving multi-channel brand growth, content strategy, and community engagement across healthcare, dental, luxury lifestyle, e-commerce, and technology. Combines an analytical foundation from a Bachelor of Science in Computer Science with strong visual storytelling and copywriting skills. Proven track record managing social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube), executing paid ad campaigns via Meta Business Suite, and building custom AI workflow automation tools on Replit to scale content distribution seamlessly.

Asbah Jaffri

Digital Marketer, Social Media Manager, Content Strategist, +2

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Versatile Social Media & Digital Marketing Specialist with five years of cross-industry experience driving multi-channel brand growth, content strategy, and community engagement across healthcare, dental, luxury lifestyle, e-commerce, and technology. Combines an analytical foundation from a Bachelor of Science in Computer Science with strong visual storytelling and copywriting skills. Proven track record managing social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube), executing paid ad campaigns via Meta Business Suite, and building custom AI workflow automation tools on Replit to scale content distribution seamlessly.…Versatile Social Media & Digital Marketing Specialist with five years of cross-industry experience driving multi-channel brand growth, content strategy, and community engagement across healthcare, dental, luxury lifestyle, e-commerce, and technology. Combines an analytical foundation from a Bachelor of Science in Computer Science with strong visual storytelling and copywriting skills. Proven track record managing social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube), executing paid ad campaigns via Meta Business Suite, and building custom AI workflow automation tools on Replit to scale content distribution seamlessly.

Available to hire

Versatile Social Media & Digital Marketing Specialist with five years of cross-industry experience driving multi-channel brand growth, content strategy, and community engagement across healthcare, dental, luxury lifestyle, e-commerce, and technology. Combines an analytical foundation from a Bachelor of Science in Computer Science with strong visual storytelling and copywriting skills.

Proven track record managing social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube), executing paid ad campaigns via Meta Business Suite, and building custom AI workflow automation tools on Replit to scale content distribution seamlessly.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Manager & Digital Strategist at Kickstart Marketing (U.S.-based Firm)

January 1, 2025 - Present

Oversees social media strategy, publishing calendars, and visual brand execution across multiple platforms for an eighty-enterprise portfolio concurrently. Deploys, monitors, and optimizes paid social ad campaigns using Meta Business Suite, refining targeting and maximizing conversions based on performance data. Designs and integrates custom AI prompt frameworks and proprietary Replit staging applications to streamline creative workflows and speed up asset distribution. Collaborates with internal designers, video editors, and external partners to ensure consistent visual brand standards and an error-free posting cadence.

Content Manager & Digital Strategist at Kickstart Marketing (US-based Firm)

January 1, 2025 - Present

Leads overarching social media strategy, manages content publishing calendars, and coordinates visual brand execution across multiple platforms for an eighty-plus enterprise portfolio concurrently. Deploys, monitors, and optimizes paid social ad campaigns using Meta Business Suite by evaluating performance data to refine retargeting and audience segmentation and maximize conversions. Designs and integrates custom AI prompt frameworks and a proprietary Replit staging application to streamline creative workflows and speed asset distribution. Collaborates with internal designers, video editors, and external partners to ensure consistent visual brand guidelines and error-free publishing cadence.

Marketing Assistant & Patient Journey Analyst at Kickstart Marketing (U.S.-based Firm)

September 1, 2022 - December 1, 2024

Maintains rolling social media calendars and marketing timelines to ensure error-free content distribution around key promotional launches and campaign moments. Conducts lead quality analysis and phone audits using CallRail, translating customer interactions into actionable insights to improve customer acquisition and retention. Executes front-end website updates, staff profile staging, and news blog updates using WordPress and Webflow CMS platforms. Organizes digital asset libraries, categorizing high-resolution photography, video files, and campaign collateral for cross-functional team access.

Marketing Assistant & Patient Journey Analyst at Kickstart Marketing (US-based Firm)

September 1, 2022 - December 1, 2024

Maintains rolling social media calendars and marketing timelines to ensure error-free content distribution around key promotional launches and campaign moments. Conducts lead quality analysis and phone audits using CallRail, translating customer interactions into actionable insights to improve customer acquisition and retention. Executes front-end website updates, staff profile staging, and news/blog updates using WordPress and Webflow CMS platforms. Organizes digital asset libraries by categorizing high-resolution photography, video files, and campaign collateral for cross-functional team access.

Digital Marketing Specialist & Content Strategist at Repsctack

August 1, 2021 - September 1, 2022

Creates multi-platform social media calendars, lifestyle content blueprints, and influencer outreach networks across expanding fashion, retail, and consumer brands. Orchestrates direct email marketing (EDM) sequences and newsletter automation campaigns using Mailchimp and Klaviyo to build audience retention. Designs high-converting landing pages, social media graphics, and promotional flyers using Webflow and Canva with a focus on strong visual aesthetics.

Digital Marketing Specialist & Content Strategist at Repstack

August 1, 2021 - September 1, 2022

Formulates multi-platform social media calendars, lifestyle content blueprints, and influencer outreach networks across expanding fashion, retail, and consumer brands. Orchestrates direct email marketing (EDM) sequences and newsletter automation campaigns using Mailchimp and Klaviyo to build audience retention. Designs high-converting landing pages, social media graphics, and promotional flyers using Webflow and Canva with a focus on strong visual aesthetics.

UI/UX Design Intern at FindMyAdventure

March 1, 2021 - May 1, 2021

Develops interactive UI components and visual journey wireframes in Figma to elevate user experience flows and checkout conversion paths.