Founder & DTC Paid Media Operator at End Game TCG

Drove $300k+ in trailing-12-month Shopify DTC revenue for a specialty product line — measured by Shopify-attributed sales and Meta-reported ROAS — by running always-on Meta Ads and Google Shopping campaigns against a defined ICP, with creative refreshed on a weekly cadence. Lifted AOV from $55 to $125 — measured by Shopify order data — by aligning paid-media creative with bundling and upsell flows and refining ICP targeting in Meta Ads.

Co-Founder & Paid Social Lead at In-game Corp.

Sold out 800+ attendee Esports event ("Launder's LAN") against a $150k+ operating budget — measured by ticket sell-through and blended CAC per attendee — by running multi-channel Meta and TikTok Ads campaigns paired with creator-affiliate amplification across 50+ partners. Built the full acquisition + measurement stack from scratch — measured by attribution accuracy across paid and organic channels — by implementing Meta Pixel, CAPI, and GA4 conversion funnels end-to-end.

Strategy & Performance Marketing at Rivalry

Beat campaign KPIs on CAC, ROAS, and registered-user volume — measured by platform attribution and internal BI dashboards — by executing integrated paid social, paid search, and affiliate campaigns mapped to brand growth targets. Scaled the affiliate program to 50+ active partners/month generating attributable first-time deposit or revenue — measured by partner revenue share and incremental signups — by sourcing, onboarding, and managing performance partners against tiered KPIs. Drove cross-channel budget reallocation — measured by channel-level contribution and blended MER — by partnering with creative and analytics teams on creative testing frameworks and post-campaign attribution analysis.

Marketing Manager at Greater Canada Rebates

Lifted platform acquisition and session volume — measured by SEO-attributed signups and Google Ads conversion rate — by launching combined SEO + paid search initiatives across keyword strategy, landing page optimization, bid management.