Available to hire
I am a results-driven digital marketing professional based in Indonesia With a proven track record of managing 30+ billion IDR (USD 2.4M+) in advertising budgets over the past 8+ years, I specialize in executing high-impact campaigns across Meta Ads, TikTok Ads, Shopee Ads, Tokopedia Ads, and Google Ads.
I’ve generated over 75+ billion IDR (USD 5M+) in annual revenue, driving monthly conversions up by 8+ billion IDR (USD 540K+). My expertise consistently fuels scalable growth and delivers exceptional ROI.
Passionate about data-driven performance, I’m focused on delivering measurable results that contribute to long-term business success.
Skills
Experience Level
Language
Indonesian
Fluent
English
Advanced
Malay
Fluent
Work Experience
Digital Marketing Specialist at PT Shark Mind Mitra Indonesia
June 30, 2023 - June 30, 2023Drove a 1000% increase in brand sales conversions within 12 months by developing and executing innovative marketing strategies. Optimized digital conversions through paid ads, achieving significant revenue growth both regularly and during promotional campaigns, with sales targets 5-7x higher. Led a cross-functional team of 7 (creative, marketing, and partners) to ensure monthly KPI achievement, coordinating with brand partners to align strategies and ensure successful execution of shared objectives. Developed and managed media plans for digital ads, including QC of content from KOLs and internal brand materials to maintain brand mood and DNA. Implemented data-driven optimization for campaigns and prepared ongoing performance reports for leadership.
Digital Marketing Specialist (Performance & Growth Strategies) at PT Shark Mind Mitra Indonesia
June 1, 2023 - November 16, 2025Optimized conversions through digital channels with paid advertising to effectively increase revenue, targeting 3-5x higher conversion rates. Developed and implemented a digital marketing cost-efficiency strategy, reducing marketing costs from 12% to 4-5% per month while ensuring KPI achievement as set by the Board of Directors. Led a cross-functional team with external partners to maintain monthly KPI attainment of at least 70% of targets. Managed relationships with business partners and external parties to ensure effective coordination in achieving conversion targets and optimizing paid advertisements. Continuously optimized digital ads for improved effectiveness and cost efficiency, while preparing reports on potential improvements for implementation by the Board. Created and managed media plans for 100+ assets from KOLs, affiliates, and internal briefs aligned with the company's branding DNA. Regular performance analysis and optimization of digital campaigns to identify areas for i
Freelance Digital Marketing / Meta Ads Specialist at Freelance (Various Clients)
February 28, 2022 - February 28, 2022Executed targeted Meta Ads campaigns to expand reach within the target audience and drive conversions through the funnel, achieving a notable ROAS (up to 3x monthly) by optimizing ad assets and landing experiences. Developed and implemented Meta Ads strategies on promotional campaigns, leading to increased conversions and revenue for clients. Collaborated with clients to ensure campaigns aligned with business goals and brand guidelines.
Advertising Strategist (Freelance) at Freelance
September 30, 2021 - September 30, 2021Assisted in optimizing advertising strategy using historical data, successfully increasing landing page conversions and add-to-cart actions on WhatsApp-based checkout by more buyers. Worked with clients to test and optimize assets, messaging, and funnel flow to improve overall campaign performance.
Mind Mapping & Market Research Consultant (Freelance) at Freelance
July 31, 2020 - July 31, 2020Conducted mind mapping and market research to detail customer personas for two product segments (fashion and herbal). Defined funnel flow and crafted advertising content briefs (images and videos) for both soft and hard selling approaches, aiming to optimize the customer journey. Managed and optimized ad performance to ensure alignment with KPI targets and achieved a substantial conversions uplift (up to 300% within 2 months) by adjusting ads strategies and refining the funnel.
Digital Marketing Specialist at PT Shark Mind Mitra Indonesia
June 1, 2023 - November 16, 2025Led cross-functional team of 7 to achieve monthly KPIs and optimize digital marketing strategies. Developed and executed media plans for digital ads, ensuring significant revenue growth; coordinated with brand partners to align strategies and ensure successful execution of shared objectives. Built and managed media plans for digital ads across KOLs and internal assets; ensured alignment with brand mood and DNA. Optimized digital conversions through paid channels, improving ROAS and increasing overall revenue; prepared and presented monthly reports on sales progress and campaign effectiveness; continuously optimized digital ads to meet KPIs.
Digital Marketing Specialist Meta Ads at PT Manjada DuaSatuDua Indonesia
January 3, 2020 - July 31, 20201. Conducted mind mapping and market research to detail the customer personas for two product segments, fashion and herbal, ensuring a deep understanding of target audiences and their needs.
2. Defined the funnel flow and crafted advertising content briefs (images & videos) incorporating both soft and hard selling approaches, including for sales pages/landing pages, to optimize the customer journey.
3. Managed and optimized ad performance by ensuring CPR stability, enabling a 2x increase in ad budget while maintaining effectiveness and achieving higher conversion targets.
4. Led efforts to scale up content and ensured consistent ad performance, focusing on achieving higher sales targets, especially during promotional campaign periods.
5. Optimized CPR (Cost Per Result) by over 60% during content scale-up, allowing for increased budget allocation and achieving higher conversion rates.
6. Successfully grew company sales conversions by 500% in 5 months by implementing effective funnel strategies and compelling, relevant ad content.
7. Regularly analyzed campaign performance and made data-driven adjustments to enhance effectiveness, ensuring sustained conversion growth.
Education
Qualifications
Certified Media Buying Professional
January 11, 2030 - November 16, 2025www.credly.com/users/azhari/badges
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail, Other, Healthcare, Travel & Hospitality, Wholesale & Distribution, Life Sciences
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