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I’m a freelance social media strategist and content lead focused on motorsport, automotive, and lifestyle brands. I help brands grow audiences through platform-first strategies, engaging content, and community-building across Instagram, TikTok, YouTube, and more. My work sits at the intersection of sports, automotive, culture and digital storytelling, collaborating with brands, agencies, and creators to deliver impactful social campaigns. I’ve led content strategy, produced short-form video, and built online communities across multiple platforms.…I’m a freelance social media strategist and content lead focused on motorsport, automotive, and lifestyle brands. I help brands grow audiences through platform-first strategies, engaging content, and community-building across Instagram, TikTok, YouTube, and more. My work sits at the intersection of sports, automotive, culture and digital storytelling, collaborating with brands, agencies, and creators to deliver impactful social campaigns. I’ve led content strategy, produced short-form video, and built online communities across multiple platforms.

Aaron-James McCormack

Social Media Freelancer, Social Media Manager, Content Creator, +6

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I’m a freelance social media strategist and content lead focused on motorsport, automotive, and lifestyle brands. I help brands grow audiences through platform-first strategies, engaging content, and community-building across Instagram, TikTok, YouTube, and more. My work sits at the intersection of sports, automotive, culture and digital storytelling, collaborating with brands, agencies, and creators to deliver impactful social campaigns. I’ve led content strategy, produced short-form video, and built online communities across multiple platforms.…I’m a freelance social media strategist and content lead focused on motorsport, automotive, and lifestyle brands. I help brands grow audiences through platform-first strategies, engaging content, and community-building across Instagram, TikTok, YouTube, and more. My work sits at the intersection of sports, automotive, culture and digital storytelling, collaborating with brands, agencies, and creators to deliver impactful social campaigns. I’ve led content strategy, produced short-form video, and built online communities across multiple platforms.

Available to hire

I’m a freelance social media strategist and content lead focused on motorsport, automotive, and lifestyle brands. I help brands grow audiences through platform-first strategies, engaging content, and community-building across Instagram, TikTok, YouTube, and more.

My work sits at the intersection of sports, automotive, culture and digital storytelling, collaborating with brands, agencies, and creators to deliver impactful social campaigns. I’ve led content strategy, produced short-form video, and built online communities across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Social Media Manager at Wonderhood Studios

January 1, 2025 - Present

Initially joined on a contract to support the INEOS Grenadier account; later expanded into freelance work across social publishing, reporting and community management for Numan, across multiple platforms.

Freelance Social Media Manager at AJ Socials (Self-employed)

January 1, 2024 - Present

Freelance social media management across multiple clients; concept, content creation, community management; planning and executing organic and paid campaigns; building online communities and driving engagement.

Social Media Manager at Mecca Bingo (Rank Group)

January 1, 2022 - January 1, 2023

Led Mecca Bingo’s social media channels and activity across 60 venues nationwide, delivering content strategy, editorial content, campaign development and community engagement.

Founder & Content Lead at Pad Dock Passion

January 1, 2022 - January 1, 2026

Co-founded a motorsport media platform and led content strategy, social growth, and brand collaborations. Produced short-form video and editorial content, building a community of motorsport fans across Instagram, TikTok, Threads and Facebook.

Co-Founder & Lead Creator at Pad Dock Passion

January 1, 2022 - Present

Co-founded a motorsport-focused fan page; grew a follower base to 125k across Instagram, Threads, and TikTok; secured partnerships with Monaco, Silverstone Museum, The Pop-Up Hotel and Zero Petroleum; organized events to network with influencers and brands.

Social Media Manager at Mecca Bingo

December 31, 2020 - October 7, 2025

Led a team of Social Media Executives across multiple channels; produced content from in-studio and on-location shoots; implemented organic and paid social strategies; grew online presence and engaged communities; collaborated with agencies and brand partners for campaigns; managed events and activations. Won 2019 WTF1 Team Social Media Champion with Racing Point for best Social Media in the 2019 Formula 1 season.

Education

Bachelor of Arts in Sports Journalism at University for the Creative Arts

January 1, 2016 - January 1, 2019

Bachelor of Arts at University of the Creative Arts

January 1, 2016 - January 1, 2019

Qualifications

WTF1 Team Social Media Champion

January 1, 2019 - October 7, 2025

Industry Experience

Computers & Electronics, Consumer Goods, Education, Gaming, Life Sciences, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other