I was commissioned to create an illustration and a design for Lollapalooza 2025’s official merch T-shirt, based on the concept “Lolla meets Japanese culture.”

The front of the T-shirt features the illustration centred on a lucky cat (maneki neko) dressed up for the festival, combining elements of Japanese culture into Lollapalooza’s bold visual identity. The banner text is written in Japanese katakana, which reads “Lollapalooza.”

The back of the T-shirt features a design that adapted from this year’s lineup advertising graphic.

Panificio Pasticceria Cassin is a family-run bakery and patisserie based in northeastern Italy. I led the rebranding, including logo design, brand guidelines, and visual assets, with the aim of honouring the bakery’s long-standing tradition and strong connection to the local community.

Founded in the 1960s, Cassin is built on craftsmanship, quality ingredients and family values. The new identity reflects this through a minimalistic approach. The logo features a house symbol representing family, two connected “S” letters for continuity and heritage, and a wheat motif subtly shaped like smoke rising from a chimney.

The visual system is completed with Museo Slab font for its warmth and elegance, and a colour palette rooted in the bakery’s history. The main red tone was sampled from the roof of the original café entrance, grounding the brand in its physical place.
Brand guidelines ensure consistency across print, digital, and in-store applications.

Dora Bar is a South Korea–based brand offering homemade, healthy protein bars made with 100% natural, plant-based ingredients. I designed the packaging and character illustrations, with a basic style guide to support the brand’s friendly and family-oriented identity.

Inspired by the founder’s search for safe snacks for his young daughter, the packaging was designed to appeal to families with children. I created cute characters of ingredients as the main visual elements, making the product approachable for children, while reflecting the artisanal nature of the bars.

Each flavour is represented by an organic, rainbow-inspired colour drawn from natural ingredients, paired with bold and rounded typefaces that are easy to read for children. The visual system was carefully designed to work consistently in both English and Korean.

Ondalis is an Italian organic cosmetics brand founded in 2020, focused on sustainability, portability and functionality. I was commissioned to review their existing packaging and redesign the visual identity across seven products, aligning the look more clearly with the brand’s eco-conscious philosophy.

After analysing gaps in the original branding, we set a new direction rooted in minimalism, distilling each product to its essential elements. The packaging uses a single colour per product with a simple symbolic illustration representing key ingredients or functionality, paired with clean, grid-based layouts for clarity.

Each product was assigned a colour from a terracotta-inspired palette drawn from the natural tones of Murano and Burano near Venice, the brand’s birthplace. And the brand typography is set in Avenir for clarity and legibility.

Floozy Coffee Roasters is a family-run specialty coffee roaster based in Newcastle, Australia. I was asked to redesign the labels for their two signature espresso blends, Golden Hour and Lucky Stars, with a fresh and minimal look using bold colours that match Floozy’s fun and laid-back vibe.

Each blend has its own flavour profile. Golden Hour is smooth and mellow, represented by a flying whale drifting through a warm sunset. Lucky Stars is bold and chocolatey, featuring a bilby (an Australian nocturnal animal) holding a planet in a night sky.

I created botanical illustrations and social media assets for Living Art , a botanical art installation held on Lincoln Road, Miami Beach.

Inspired by the area’s historical Art Deco architecture and lush South Florida plants, the result is a burst of vibrant colours intertwined with dynamic botanical illustrations, drawing a contrast against sleek and classic Art Deco style typography and graphics.

Family Connection Counselling is a private practice based in Fremantle, Western Australia. I worked closely with the client to create a logo and brand colour palette that reflect the core idea of “connection,” which sits at the heart of counselling.

Starting from hand-drawn sketches, the final logo embraces a childlike, imperfect doodle style. It represents the ever-changing human mind and the belief that we are all simply humans trying to navigate life, rather than perfectly formed adults.

The symbol brings together elements of peace, trust, hope and emotional movement, while a rainbow-inspired colour palette reflects emotional diversity and principles of colour and art therapy.