Family Connection Counselling - Logo Design

Family Connection Counselling is a private practice based in Fremantle, Western Australia. I worked closely with the client to create a logo and brand colour palette that reflect the core idea of “connection,” which sits at the heart of counselling.

Starting from hand-drawn sketches, the final logo embraces a childlike, imperfect doodle style. It represents the ever-changing human mind and the belief that we are all simply humans trying to navigate life, rather than perfectly formed adults.

The symbol brings together elements of peace, trust, hope and emotional movement, while a rainbow-inspired colour palette reflects emotional diversity and principles of colour and art therapy.