Panificio Pasticceria Cassin - Branding

Panificio Pasticceria Cassin is a family-run bakery and patisserie based in northeastern Italy. I led the rebranding, including logo design, brand guidelines, and visual assets, with the aim of honouring the bakery’s long-standing tradition and strong connection to the local community.

Founded in the 1960s, Cassin is built on craftsmanship, quality ingredients and family values. The new identity reflects this through a minimalistic approach. The logo features a house symbol representing family, two connected “S” letters for continuity and heritage, and a wheat motif subtly shaped like smoke rising from a chimney.

The visual system is completed with Museo Slab font for its warmth and elegance, and a colour palette rooted in the bakery’s history. The main red tone was sampled from the roof of the original café entrance, grounding the brand in its physical place.
Brand guidelines ensure consistency across print, digital, and in-store applications.