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With 15 years of experience across lifestyle and D2C brands in India and the UK, I excel at go-to-market strategy, integrated marketing, and end-to-end operations. I’m passionate about brand perception, niche markets, and consumer behaviour, and I love turning ideas into scalable campaigns, social momentum, and a thriving community. I also run a boutique social media freelance agency where we take pride in our storytelling skills from a founder lens, growing community & scaling businesses across different avenues.…With 15 years of experience across lifestyle and D2C brands in India and the UK, I excel at go-to-market strategy, integrated marketing, and end-to-end operations. I’m passionate about brand perception, niche markets, and consumer behaviour, and I love turning ideas into scalable campaigns, social momentum, and a thriving community. I also run a boutique social media freelance agency where we take pride in our storytelling skills from a founder lens, growing community & scaling businesses across different avenues.

Akanksha S

Creative Director, Designer, Brand Designer, +2

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With 15 years of experience across lifestyle and D2C brands in India and the UK, I excel at go-to-market strategy, integrated marketing, and end-to-end operations. I’m passionate about brand perception, niche markets, and consumer behaviour, and I love turning ideas into scalable campaigns, social momentum, and a thriving community. I also run a boutique social media freelance agency where we take pride in our storytelling skills from a founder lens, growing community & scaling businesses across different avenues.…With 15 years of experience across lifestyle and D2C brands in India and the UK, I excel at go-to-market strategy, integrated marketing, and end-to-end operations. I’m passionate about brand perception, niche markets, and consumer behaviour, and I love turning ideas into scalable campaigns, social momentum, and a thriving community. I also run a boutique social media freelance agency where we take pride in our storytelling skills from a founder lens, growing community & scaling businesses across different avenues.

Available to hire

With 15 years of experience across lifestyle and D2C brands in India and the UK, I excel at go-to-market strategy, integrated marketing, and end-to-end operations. I’m passionate about brand perception, niche markets, and consumer behaviour, and I love turning ideas into scalable campaigns, social momentum, and a thriving community.

I also run a boutique social media freelance agency where we take pride in our storytelling skills from a founder lens, growing community & scaling businesses across different avenues.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Marathi (Marāṭhī)

Fluent

Spanish; Castilian

Beginner

Work Experience

Founder & Creative Director at A Curve Story

April 20, 2018 - Present

Founded an inclusive fashion brand; conceptualized and led design direction for 150+ SKUs; created the website copy and styled shoots for every campaign; produced over 9 full fashion campaigns; manufactured 18,000+ pieces across the brand and other labels in the clothing & accessories space; led packaging strategy, distribution planning, and identified on-brand opportunities to scale the business; grew online presence and brand identity with a strong social media voice; built partnerships with influencers and media to elevate brand visibility; developed GTM strategies and integrated marketing campaigns to drive sales and community growth.

Brand Consultant at MosaMBi (UK)

January 1, 2015 - December 31, 2017

Led brand identity, brand kit, and communications strategy for a multi-designer platform for Indian clothing in the UK; built a 360-degree sourcing, merchandising and selling strategy for UK, Europe & Australia; set up social media networks and crafted a strategy that significantly grew revenue and brand presence; established social media ecosystem and campaigns to drive engagement and sales.

Brand Strategist at Nazarr Battu

July 1, 2021 - Present

A boutique agency focused on brand storytelling from a founder lens & scaling brands all over the world