I'm a senior UX designer with 10+ years of experience designing inclusive, accessible, and outcome-driven digital services across product and public sector. I specialise in translating complex systems into simple, human-centered experiences through research-led strategy, collaborative design, and iterative delivery. My work spans high-impact environments—from scaling mobile platforms to improving internal service tools—where I’ve led co-design workshops, embedded accessibility practices (WCAG 2.1 A), and contributed to design systems that balance consistency with flexibility. I thrive in cross-functional teams, bring clarity to ambiguity, and use thoughtful questioning to align user needs with organizational outcomes.

Akash Datta

I'm a senior UX designer with 10+ years of experience designing inclusive, accessible, and outcome-driven digital services across product and public sector. I specialise in translating complex systems into simple, human-centered experiences through research-led strategy, collaborative design, and iterative delivery. My work spans high-impact environments—from scaling mobile platforms to improving internal service tools—where I’ve led co-design workshops, embedded accessibility practices (WCAG 2.1 A), and contributed to design systems that balance consistency with flexibility. I thrive in cross-functional teams, bring clarity to ambiguity, and use thoughtful questioning to align user needs with organizational outcomes.

Available to hire

I’m a senior UX designer with 10+ years of experience designing inclusive, accessible, and outcome-driven digital services across product and public sector.

I specialise in translating complex systems into simple, human-centered experiences through research-led strategy, collaborative design, and iterative delivery. My work spans high-impact environments—from scaling mobile platforms to improving internal service tools—where I’ve led co-design workshops, embedded accessibility practices (WCAG 2.1 A), and contributed to design systems that balance consistency with flexibility. I thrive in cross-functional teams, bring clarity to ambiguity, and use thoughtful questioning to align user needs with organizational outcomes.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

UX Lead at Terem
July 1, 2024 - November 10, 2025
UX strategy, user research, usability improvements, systematic UI design, discovery and definition for contract extension needs. Led to strategically reduce custom UI components over 8 months and embed systemic design thinking into weekly design conversations to align with future accessibility needs. Improved visibility of key information for end users through accessibility and usability design. Collaborated on maturing design thinking across stakeholders and team through iterative improvements and upstream design involvement.
Senior Product Designer at Pet Circle
June 1, 2024 - June 1, 2024
Strategic UX initiatives across mobile app and desktop e-commerce website. Mapped experience gaps across journeys to inform future-state design and decisions; created low-to-high fidelity rapid prototypes; conducted user research to define core customers and adjacent niches; usability testing of prototypes using Maze and UserTesting. Contributions included reducing order cancellations by improving order awareness across mobile app and desktop; reducing development time and increasing UI consistency by contributing to design system maturity; increasing retention of repeat delivery customers by improving visibility of future orders and order management for mobile users.
Senior Product Designer at SafetyCulture
June 1, 2023 - June 1, 2023
Reduced on-boarding drop-offs for enterprise customers of SafetyCulture's platform. Led end-to-end user research and UX design with customers onboarding 100+ users each fortnight. Balanced technical constraints, real-world workflows, and multi-tool identity systems. Responsibilities included UX strategy, enterprise user research, interaction design, accessibility review, and contribution to design system.
Senior Product Designer at ReachOut Australia
November 1, 2021 - November 1, 2021
Mental health in schools more measurable, nuanced, and proactive. Designed data visualization wireframes and prototypes, and conducted usability testing to make data analysis and reporting easy to consume, share and collaborate on. Designed accessible survey and report wireframes and prototypes to streamline data collection and analysis. Considered reading fatigue, skimming habits, MCQ best practices; collaborated with engineering teams on reusable design components to facilitate scalability and consistency. Established an online community that feels safe for young people to feel anonymous, vulnerable, and supported. Redesigned minimum viable product (MVP) to improve usability and user engagement. Conducted user interviews and competitive analysis to inform design decisions and identify areas for improvement. Decreased drop-offs and increased membership and activity in the online community through implementing reaction threads and related interests.

Education

Graphic Communications (Honours in Animation) at Loughborough University
January 1, 2013 - January 1, 2014
Bachelor's degree - Graphic Communication at Nanyang Academy of Fine Arts
January 1, 2010 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Software & Internet, Professional Services, Education, Healthcare