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I’m a creative leader and marketer with 20+ years of experience across B2B and B2C, guiding brand strategy, market research, and end-to-end creative production for regulated industries, technology, real estate, lending, and consumer goods, while running a concurrent freelance practice. I’m passionate about building scalable systems that ground campaign strategy in audience insight and need—and I love translating complex requirements into clear, creative solutions. I thrive in cross-functional environments, mentor designers and peers, and champion the integration of AI to elevate efficiency and storytelling. My work focuses on measurable business impact, cost savings through in-house production, and aligning marketing, operations, and leadership around brand-centered creative.…I’m a creative leader and marketer with 20+ years of experience across B2B and B2C, guiding brand strategy, market research, and end-to-end creative production for regulated industries, technology, real estate, lending, and consumer goods, while running a concurrent freelance practice. I’m passionate about building scalable systems that ground campaign strategy in audience insight and need—and I love translating complex requirements into clear, creative solutions. I thrive in cross-functional environments, mentor designers and peers, and champion the integration of AI to elevate efficiency and storytelling. My work focuses on measurable business impact, cost savings through in-house production, and aligning marketing, operations, and leadership around brand-centered creative.

Allison Kindel

Creative Director, Art Director, Graphic Designer, +2

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I’m a creative leader and marketer with 20+ years of experience across B2B and B2C, guiding brand strategy, market research, and end-to-end creative production for regulated industries, technology, real estate, lending, and consumer goods, while running a concurrent freelance practice. I’m passionate about building scalable systems that ground campaign strategy in audience insight and need—and I love translating complex requirements into clear, creative solutions. I thrive in cross-functional environments, mentor designers and peers, and champion the integration of AI to elevate efficiency and storytelling. My work focuses on measurable business impact, cost savings through in-house production, and aligning marketing, operations, and leadership around brand-centered creative.…I’m a creative leader and marketer with 20+ years of experience across B2B and B2C, guiding brand strategy, market research, and end-to-end creative production for regulated industries, technology, real estate, lending, and consumer goods, while running a concurrent freelance practice. I’m passionate about building scalable systems that ground campaign strategy in audience insight and need—and I love translating complex requirements into clear, creative solutions. I thrive in cross-functional environments, mentor designers and peers, and champion the integration of AI to elevate efficiency and storytelling. My work focuses on measurable business impact, cost savings through in-house production, and aligning marketing, operations, and leadership around brand-centered creative.

Available to hire

I’m a creative leader and marketer with 20+ years of experience across B2B and B2C, guiding brand strategy, market research, and end-to-end creative production for regulated industries, technology, real estate, lending, and consumer goods, while running a concurrent freelance practice. I’m passionate about building scalable systems that ground campaign strategy in audience insight and need—and I love translating complex requirements into clear, creative solutions.

I thrive in cross-functional environments, mentor designers and peers, and champion the integration of AI to elevate efficiency and storytelling. My work focuses on measurable business impact, cost savings through in-house production, and aligning marketing, operations, and leadership around brand-centered creative.

Skills

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Work Experience

Creative Manager, Marketing at SubjectWell/Clariness

January 1, 2022 - Present

Own creative concept development for client-facing marketing campaigns, websites, video, animation, and print collateral; advise stakeholders on audience literacy, cultural considerations, and regulatory constraints shaping campaign success. Established market research, customer persona, and creative brief processes; built repeatable templates and frameworks the team lacked; led a company-wide rebrand with scalable design systems. Championed adoption of generative AI tools to increase creative efficiency.

Lead Digital Designer at Trividia Health, Inc.

January 1, 2012 - January 1, 2022

Owned packaging and digital design end-to-end for product lines; led a full website redesign (WordPress, UX/UI) and launched six additional product/international sites, saving $530,000+ annually in outsourcing costs. Introduced 3D rendering software (KeyShot, ESKO), reducing outsourcing costs by $50,000+ annually. Designed and managed packaging, brochures, sell sheets, animations, logos, and 3D renderings.

Graphic Design Supervisor at Perrigo Company

January 1, 2009 - January 1, 2012

Managed the Florida Graphics Department; partnered with Michigan HQ to align Sales, Marketing, Quality, and Regulatory on private-label packaging and trade show assets. Directly mentored a Graphic Designer and collaborated with major retailers (CVS, Target, Walmart, Walgreens) on private-label packaging and assets, from concept through final production. Strengthened label accuracy to 95% by updating review processes and coordinated the transfer of 200 private-label designs during a key acquisition.

Independent / Freelance Designer at Independent / Freelance Design Practice

January 1, 2004 - Present

Operated a long-running freelance design practice alongside full-time roles, delivering branding, web, and print design for clients across real estate, technology, lending/financial services, recruiting, consumer goods, and the arts, demonstrating range and adaptability across varied B2B verticals and audiences.

Art Director, Graphics & Marketing at Unico Holdings

January 1, 2004 - January 1, 2009

Directed graphics and marketing for national retail clients, delivering private-label packaging, trade show materials, and sales presentations. Managed the transfer of 200 private-label package designs during a major acquisition. Built and maintained relationships with designers, vendors, and large retail clients. Won the NACDS Marketplace Product Showcase (Baby Category) for private-label package design. Developed a new part-numbering, filing, and tracking system for the design department, increasing efficiency and customer satisfaction.