Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Alexander Kosztowny. I help brands achieve their business goals by leveraging data-driven campaign optimization and performance analysis. I have extensive agency and omnichannel experience, focusing on strategy and execution across creative, SEO, email marketing, paid search, and paid social to drive measurable results. I currently work in digital campaign planning and performance analysis, influencer and performance marketing, and field and events marketing. I emphasize full-funnel campaigns (awareness, activation, and conversion) with mindful attention to CAC and ROI.…Hi, I’m Alexander Kosztowny. I help brands achieve their business goals by leveraging data-driven campaign optimization and performance analysis. I have extensive agency and omnichannel experience, focusing on strategy and execution across creative, SEO, email marketing, paid search, and paid social to drive measurable results. I currently work in digital campaign planning and performance analysis, influencer and performance marketing, and field and events marketing. I emphasize full-funnel campaigns (awareness, activation, and conversion) with mindful attention to CAC and ROI.

Alexander Kosztowny

Content Producer, Social Media Freelancer, Social Media Manager, +7





Hi, I’m Alexander Kosztowny. I help brands achieve their business goals by leveraging data-driven campaign optimization and performance analysis. I have extensive agency and omnichannel experience, focusing on strategy and execution across creative, SEO, email marketing, paid search, and paid social to drive measurable results. I currently work in digital campaign planning and performance analysis, influencer and performance marketing, and field and events marketing. I emphasize full-funnel campaigns (awareness, activation, and conversion) with mindful attention to CAC and ROI.…Hi, I’m Alexander Kosztowny. I help brands achieve their business goals by leveraging data-driven campaign optimization and performance analysis. I have extensive agency and omnichannel experience, focusing on strategy and execution across creative, SEO, email marketing, paid search, and paid social to drive measurable results. I currently work in digital campaign planning and performance analysis, influencer and performance marketing, and field and events marketing. I emphasize full-funnel campaigns (awareness, activation, and conversion) with mindful attention to CAC and ROI.

Available to hire

Hi, I’m Alexander Kosztowny. I help brands achieve their business goals by leveraging data-driven campaign optimization and performance analysis. I have extensive agency and omnichannel experience, focusing on strategy and execution across creative, SEO, email marketing, paid search, and paid social to drive measurable results.

I currently work in digital campaign planning and performance analysis, influencer and performance marketing, and field and events marketing. I emphasize full-funnel campaigns (awareness, activation, and conversion) with mindful attention to CAC and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Media Specialist at American Honda Motor Co., Inc. (Tinker)

January 1, 2024 - Present

Operate paid advertising with a 2M+ quarterly budget across social and programmatic DSP/SSP platforms (Meta, TikTok, X, Pinterest, Reddit, Snapchat, LinkedIn, Amazon); manage and optimize campaigns via targeting and budget adjustments daily; CTR increased by 11% and CPM lowered by 38% in 3 months; analyze campaign data to inform client consultancy; identify correlations in A/B testing to refine strategy; collaborate with account managers and platform reps to troubleshoot issues; coordinate with talent, billing, and PR on copy, creative, media plans, and wrap reports; present findings to C-Suite executives.

Media Planner at Publicis Media UNIT3C, Zenith Media

January 31, 2024 - September 21, 2025

Manage a monthly seven-figure budget directed toward user-retention in paid social and programmatic advertising; provide strategic insights by analyzing diverse datasets, identifying trends, and recommending targets; contribute to strategy development and budget/OKR projections; proficient with Jira, Confluence, AppsFlyer, MixPanel, HubSpot, Google Suite, Microsoft Office, Slack, Asana, Salesforce, Trello, Sprout Social, Buffer, Adobe Creative Suite (Photoshop & Illustrator), Canva.

Digital Campaign Coordinator at iHeart Media, Unified

October 31, 2022 - September 21, 2025

Create and optimize ad campaigns across social & digital platforms (Meta, X, Pinterest, Reddit, Snapchat, TikTok); collaborate on operations to ensure campaign delivery; review and analyze mid- and post-campaign data to provide insights and reporting to clients; generate target audiences, budgetary, and other campaign recommendations.

Digital Media Specialist at American Honda Motor Co., Inc. (Tinker)

January 1, 2024 - Present

Operate paid advertising with a 2M+ quarterly budget across social and programmatic DSP/SSP platforms, including Meta, TikTok, X, Pinterest, Reddit, Snapchat, LinkedIn, and Amazon. Manage and optimize campaigns daily through targeting and budget adjustments to improve performance and revenue. Increased CTR by 11% and reduced CPM by 38% in 3 months. Analyze campaign data to provide insights for client consultancy, identifying correlations in impression/click data to inform future strategy. Partner with account managers to fulfill client requirements, and coordinate with platform representatives to troubleshoot issues. Collaborate with talent, billing, and PR on copy, creative, media plans, and wrap reports, and present results to C-Suite executives.

Media Planner at Publicis Media UNIT3C / Zenith Media

January 1, 2024 - September 21, 2025

Manage a monthly seven-figure budget focused on user-retention in paid social and programmatic advertising. Provide strategic insights by analyzing diverse datasets, identifying trends, and offering audience and channel recommendations. Contribute to strategy development and media math for budget and OKR projections. Proficient in using Jira, Confluence, AppsFlyer, Mixpanel, HubSpot, Google Suite, Microsoft Office, Slack, Asana, Salesforce, Miro, Trello, Sprout Social, Buffer, and Adobe Creative Suite to plan and execute media campaigns.

Digital Campaign Coordinator at iHeartMedia, Unified

October 1, 2022 - September 21, 2025

Create and optimize ad campaigns across social and digital platforms (Meta, X, Pinterest, Reddit, Snapchat, TikTok). Collaborate on and execute operations processes to ensure successful delivery of campaigns. Review and analyze mid- and post-campaign data to provide insights and client reporting. Facilitate audience targeting, budget recommendations, and other campaign optimization efforts.

Digital Media Specialist at American Honda Motor Co., Inc. (Tinker)

January 1, 2024 - Present

Operate paid advertising with a 2M+ quarterly budget across social and programmatic DSP/SSP platforms, including Meta, TikTok, X, Pinterest, Reddit, Snapchat, LinkedIn, Amazon. Campaign management and optimization via targeting and budgetary adjustment daily to improve performance and revenue (CTR increased by 11% and CPM lowered by 38% in 3 months). Analyze campaign data to provide insights for client consultancy: investigated & identified the correlation between impression/clicks of an A/B Testing campaign to benefit future strategic planning. Proactively partner with account managers to execute client requirements and communicate with social platforms representatives to troubleshoot campaign issues. Collaborating with talent, billing, and public relations on copy, creative, media plans, and wrap reports and presenting to C-Suite Level Executives.

Media Planner at Publicis Media UNIT3C, Zenith Media

January 1, 2024 - September 21, 2025

Managing a monthly seven-figure budget directed toward user-retention in paid social media ads, and programmatic advertising. Providing insights that drive strategy by analyzing diverse datasets, identifying trends, and offering target recommendations with the ability to adapt to new strategies. Working comprehension of strategy development and required media math for budget & OKR projections. Proficiency in media planning & management tools such as Jira, Confluence, AppsFlyer, MixPanel, HubSpot, Google Suite, Microsoft Office Suite, Slack, Asana, Salesforce, Sprout Social, Buffer, Adobe Creative Suite (Photoshop and Illustrator), Canva.

Digital Campaign Coordinator at iHeart Media, Unified

October 1, 2022 - September 21, 2025

Create & optimize ad campaigns across social & digital platforms, including Meta, X, Pinterest, Reddit, Snapchat, TikTok. Collaborate on and execute operations processes to ensure the successful delivery of campaigns. Assist in reviewing & analyzing mid- and post-campaign data to provide insights and reporting to clients. Facilitate generating target audience, budgetary, & other campaign recommendations.