Alexander Kosztowny

Manage a monthly seven-figure budget directed toward user-retention in paid social and programmatic advertising; provide strategic insights by analyzing diverse datasets, identifying trends, and recommending targets; contribute to strategy development and budget/OKR projections; proficient with Jira, Confluence, AppsFlyer, MixPanel, HubSpot, Google Suite, Microsoft Office, Slack, Asana, Salesforce, Trello, Sprout Social, Buffer, Adobe Creative Suite (Photoshop & Illustrator), Canva.

Managing a monthly seven-figure budget directed toward user-retention in paid social media ads, and programmatic advertising. Providing insights that drive strategy by analyzing diverse datasets, identifying trends, and offering target recommendations with the ability to adapt to new strategies. Working comprehension of strategy development and required media math for budget & OKR projections. Proficiency in media planning & management tools such as Jira, Confluence, AppsFlyer, MixPanel, HubSpot, Google Suite, Microsoft Office Suite, Slack, Asana, Salesforce, Sprout Social, Buffer, Adobe Creative Suite (Photoshop and Illustrator), Canva.

Operate paid advertising with a 2M+ quarterly budget across social and programmatic DSP/SSP platforms, including Meta, TikTok, X, Pinterest, Reddit, Snapchat, LinkedIn, Amazon. Campaign management and optimization via targeting and budgetary adjustment daily to improve performance and revenue (CTR increased by 11% and CPM lowered by 38% in 3 months). Analyze campaign data to provide insights for client consultancy: investigated & identified the correlation between impression/clicks of an A/B Testing campaign to benefit future strategic planning. Proactively partner with account managers to execute client requirements and communicate with social platforms representatives to troubleshoot campaign issues. Collaborating with talent, billing, and public relations on copy, creative, media plans, and wrap reports and presenting to C-Suite Level Executives.