Alexander Kraev

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I’m a multidisciplinary Creative Director and Designer. Conceptual in ideation. Strategic in approach. Human in the everyday. I believe in craft, detail and work that works.

Over the last 15 years, I’ve worked around the world as a designer, art director, and creative director at both big agencies and small shops. I’ve handled big ideas and tiny projects, presented to business owners, CMOs, IATs, and brand teams, and spent plenty of time in the weeds making things real. I’ve led pitches, managed teams, mentored creatives, taught myself new tools and technologies and stepped in as a one-man-show a few times along the way.

Over the years, I’ve learned the value of ownership, responsibility and accountability for both the work and the people behind it. I know the difference between mission-critical and panic-critical, and have refined the tactical art of knowing which lemons are worth the squeeze.

Outside of advertising, I nurture a mildly unhinged obsession with cars, vinyls, video games, Pokémon cards, and pretty much any airplane in the sky.

I’m currently based in Geneva, Switzerland.