_Website not available. Sign in: https://www.twine.net/signup_ I’m a multidisciplinary Creative Director and Designer. Conceptual in ideation. Strategic in approach. Human in the everyday. I believe in craft, detail and work that works. Over the last 15 years, I’ve worked around the world as a designer, art director, and creative director at both big agencies and small shops. I’ve handled big ideas and tiny projects, presented to business owners, CMOs, IATs, and brand teams, and spent plenty of time in the weeds making things real. I’ve led pitches, managed teams, mentored creatives, taught myself new tools and technologies and stepped in as a one-man-show a few times along the way. Over the years, I’ve learned the value of ownership, responsibility and accountability for both the work and the people behind it. I know the difference between mission-critical and panic-critical, and have refined the tactical art of knowing which lemons are worth the squeeze. Outside of advertising, I nurture a mildly unhinged obsession with cars, vinyls, video games, Pokémon cards, and pretty much any airplane in the sky. I’m currently based in Geneva, Switzerland.

Alexander Kraev

PRO

_Website not available. Sign in: https://www.twine.net/signup_ I’m a multidisciplinary Creative Director and Designer. Conceptual in ideation. Strategic in approach. Human in the everyday. I believe in craft, detail and work that works. Over the last 15 years, I’ve worked around the world as a designer, art director, and creative director at both big agencies and small shops. I’ve handled big ideas and tiny projects, presented to business owners, CMOs, IATs, and brand teams, and spent plenty of time in the weeds making things real. I’ve led pitches, managed teams, mentored creatives, taught myself new tools and technologies and stepped in as a one-man-show a few times along the way. Over the years, I’ve learned the value of ownership, responsibility and accountability for both the work and the people behind it. I know the difference between mission-critical and panic-critical, and have refined the tactical art of knowing which lemons are worth the squeeze. Outside of advertising, I nurture a mildly unhinged obsession with cars, vinyls, video games, Pokémon cards, and pretty much any airplane in the sky. I’m currently based in Geneva, Switzerland.

Available to hire

Website not available. Sign in: https://www.twine.net/signup

I’m a multidisciplinary Creative Director and Designer. Conceptual in ideation. Strategic in approach. Human in the everyday. I believe in craft, detail and work that works.

Over the last 15 years, I’ve worked around the world as a designer, art director, and creative director at both big agencies and small shops. I’ve handled big ideas and tiny projects, presented to business owners, CMOs, IATs, and brand teams, and spent plenty of time in the weeds making things real. I’ve led pitches, managed teams, mentored creatives, taught myself new tools and technologies and stepped in as a one-man-show a few times along the way.

Over the years, I’ve learned the value of ownership, responsibility and accountability for both the work and the people behind it. I know the difference between mission-critical and panic-critical, and have refined the tactical art of knowing which lemons are worth the squeeze.

Outside of advertising, I nurture a mildly unhinged obsession with cars, vinyls, video games, Pokémon cards, and pretty much any airplane in the sky.

I’m currently based in Geneva, Switzerland.

See more

Language

English
Fluent
Bulgarian
Fluent
French
Intermediate

Work Experience

Group Creative Director at RAPP (Omnicom)
January 1, 2022 - Present
Currently leading a team of 10 art directors and copywriters, focusing on integrated creative across major brands including Audi, Discover, Porsche, and Uber.
Sr. AD + ACD + CD at RAPP (Omnicom)
January 1, 2017 - January 1, 2022
Promoted from Sr. Art Director to Creative Director, managing a 15-person team for DIRECTV and Discover, driving daily creative output and client partnerships.
Co-Founder/CCO at Summer
January 1, 2017 - Present
Co-founded a boutique studio offering ideation and design services. Developed successful campaigns and digital experiences that drive brand engagement.
Art Director at Anthesis Switzerland
January 1, 2016 - January 1, 2017
Focused on collaborative design and creative strategies for diverse brand projects.
Art Director at Young & Rubicam
January 1, 2013 - January 1, 2016
Worked on integrated campaigns across various industries, enhancing brand visibility through creative direction.

Education

Graphic Design at CalArts University
January 1, 2016 - January 1, 2017
BA Intl Relations/Marketing at Webster University
January 1, 2009 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Financial Services, Healthcare, Telecommunications, Travel & Hospitality, Media & Entertainment, Consumer Goods, Transportation & Logistics