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Hi, I’m Akshaya Shaji. I am a results-driven Senior Digital Marketing Lead with over 9 years of experience, including about 5.6 years in the UAE. I specialize in digital strategy, lead generation, and performance marketing across healthcare, electronics, and e-commerce, consistently optimizing ROAS through Google Ads, Meta, SEO, CRM, and omni-channel campaigns to grow customer acquisition and revenue. I excel at leading cross-functional teams, turning data-driven insights into scalable growth, and staying ahead of digital trends. My track record includes 108% YoY growth in organic traffic, 120% ROAS across campaigns, and multi-platform e-commerce uplift across Amazon, Noon, Carrefour, and SharafDG. I’m passionate about building measurable, sales-aligned marketing programs that deliver clear value.…Hi, I’m Akshaya Shaji. I am a results-driven Senior Digital Marketing Lead with over 9 years of experience, including about 5.6 years in the UAE. I specialize in digital strategy, lead generation, and performance marketing across healthcare, electronics, and e-commerce, consistently optimizing ROAS through Google Ads, Meta, SEO, CRM, and omni-channel campaigns to grow customer acquisition and revenue. I excel at leading cross-functional teams, turning data-driven insights into scalable growth, and staying ahead of digital trends. My track record includes 108% YoY growth in organic traffic, 120% ROAS across campaigns, and multi-platform e-commerce uplift across Amazon, Noon, Carrefour, and SharafDG. I’m passionate about building measurable, sales-aligned marketing programs that deliver clear value.

Akshaya Shaji

Performance Marketer, Growth Marketer, Marketing Strategist, +3

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Hi, I’m Akshaya Shaji. I am a results-driven Senior Digital Marketing Lead with over 9 years of experience, including about 5.6 years in the UAE. I specialize in digital strategy, lead generation, and performance marketing across healthcare, electronics, and e-commerce, consistently optimizing ROAS through Google Ads, Meta, SEO, CRM, and omni-channel campaigns to grow customer acquisition and revenue. I excel at leading cross-functional teams, turning data-driven insights into scalable growth, and staying ahead of digital trends. My track record includes 108% YoY growth in organic traffic, 120% ROAS across campaigns, and multi-platform e-commerce uplift across Amazon, Noon, Carrefour, and SharafDG. I’m passionate about building measurable, sales-aligned marketing programs that deliver clear value.…Hi, I’m Akshaya Shaji. I am a results-driven Senior Digital Marketing Lead with over 9 years of experience, including about 5.6 years in the UAE. I specialize in digital strategy, lead generation, and performance marketing across healthcare, electronics, and e-commerce, consistently optimizing ROAS through Google Ads, Meta, SEO, CRM, and omni-channel campaigns to grow customer acquisition and revenue. I excel at leading cross-functional teams, turning data-driven insights into scalable growth, and staying ahead of digital trends. My track record includes 108% YoY growth in organic traffic, 120% ROAS across campaigns, and multi-platform e-commerce uplift across Amazon, Noon, Carrefour, and SharafDG. I’m passionate about building measurable, sales-aligned marketing programs that deliver clear value.

Available to hire

Hi, I’m Akshaya Shaji. I am a results-driven Senior Digital Marketing Lead with over 9 years of experience, including about 5.6 years in the UAE. I specialize in digital strategy, lead generation, and performance marketing across healthcare, electronics, and e-commerce, consistently optimizing ROAS through Google Ads, Meta, SEO, CRM, and omni-channel campaigns to grow customer acquisition and revenue.

I excel at leading cross-functional teams, turning data-driven insights into scalable growth, and staying ahead of digital trends. My track record includes 108% YoY growth in organic traffic, 120% ROAS across campaigns, and multi-platform e-commerce uplift across Amazon, Noon, Carrefour, and SharafDG. I’m passionate about building measurable, sales-aligned marketing programs that deliver clear value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Marketing Specialist at NMC HealthCare (CosmeSurge Department)

June 1, 2025 - December 1, 2025

Planned and executed lead generation campaigns across Google Ads, Meta (Facebook & Instagram), and WhatsApp; managed PPC keyword research, audience targeting, budget allocation, and bid optimization to maximize ROAS; created compelling ad creatives and landing pages with A/B testing to improve conversions; monitored CPL, CTR, and CPA to optimize performance and lead quality; partnered with sales to track leads and refine targeting; participated in event planning and coordinated with branch clinic managers for lead updates.

Senior Digital Marketing Specialist at HSAD MEA FZ LLC (An LG Company)

August 1, 2020 - May 1, 2025

Led acquisition and performance campaigns across Google, Meta, LinkedIn, and email; achieved 120% ROAS; enhanced engagement by 60% via content- and paid-media strategy on Instagram, TikTok, Snapchat, and YouTube; increased organic traffic by 108% YoY through SEO audits, technical fixes, and backlink optimization; managed influencer collaborations; delivered performance reports and funnel optimization insights for stakeholders; conducted competitor benchmarking and integrated emerging digital trends to maintain a competitive edge.

Digital Marketing Executive at ENH Media & Communications LLC

November 1, 2019 - June 1, 2020

Executed integrated digital marketing strategies across SEO, PPC, SMM, and email; managed campaigns on Google, LinkedIn, and Instagram, improving ROAS through data-driven optimization; collaborated with design and content teams to develop high-performing ad creatives and landing pages; increased ad engagement by 40% through optimized copies and visual design.

Digital Marketing Associate at NdimensionZ Solutions Pvt. Ltd.

October 1, 2017 - October 1, 2019

Led SEO, PPC, and SMM campaigns to improve client visibility and conversions; defined KPIs, optimized budgets, and delivered actionable analytics for campaign refinement; managed social content calendars to enhance engagement and reach.

SEO Analyst at Techwyse Internet Marketing

August 1, 2016 - October 1, 2017

Designed and implemented SEO strategies for 30+ clients in North America; delivered measurable ranking and traffic improvements through on-page, off-page, and technical SEO; led content optimization with keyword planning, internal linking, and metadata improvements.

Technical Support Executive at Serco (Etisalat Project)

June 1, 2014 - December 1, 2015

Provided IT and network support for Etisalat UAE customers, ensuring operational continuity.