Context & Challenges
Core Objective:
Redesign the app’s onboarding process and navigation to help staffing companies efficiently recruit, onboard, and manage employees through a user-centric interface.

Problem: Despite growing demand for Nextcrew’s workforce management platform in the U.S., the app’s outdated onboarding flow and cluttered navigation caused confusion, leading to low user adoption and conversion rates.

Root Cause: Surface-level UI changes weren’t enough. The issues stemmed from disconnected user journeys, unclear task prioritization, and inefficient workflows.

Business & Ui/UX Impact:

Rising competition in the workforce management sector made improving usability a priority.

Poor onboarding contributed to stagnant growth, risking customer retention and market share.

User frustration due to complex workflows and lack of clear guidance led to high dropout rates.

Primary UI/UX Goal:

Design an intuitive, guided onboarding experience tailored to staffing companies’ needs.

Simplify navigation to reduce friction and increase signups.

Enhance user satisfaction through research-driven UI/UX improvements.

Solution & UI/UX Process
Collaborative Discovery:

Held workshops with stakeholders (CEO, CTO, developers) to align on business goals, technical limitations, and user needs.

Conducted user research via interviews with HR managers and recruiters to identify pain points in the existing onboarding process.

Early-Stage Exploration:

Paper Sketches:

Conducted rapid, hand-drawn sketches to brainstorm layout ideas, user flows, and key onboarding steps (e.g., account setup, role assignments).

Collaborated with stakeholders to validate concepts and prioritize features (e.g., “guided checklist” for onboarding tasks).

Low-Fidelity Wireframes:

Translated approved sketches into digital wireframes using Figma.

Focused on simplifying complex workflows (e.g., reducing 8-step onboarding to 4 steps) and improving information hierarchy.

Conducted usability tests with internal teams to identify friction points early.

Visual Design & Prototyping:

Developed high-fidelity mockups with a clean, modular interface, emphasizing clarity (e.g., color coding for roles, progress indicators).

Built interactive prototypes to simulate the onboarding journey, including error states and tooltips.

Iterations & Validation:

Refined designs based on user feedback (e.g., adding a “skip and return later” option for lengthy setups).

Ensured seamless developer handoff by aligning design decisions with technical feasibility.