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Social Media Manager with more than four years of experience leading digital strategy, content creation, and online engagement for luxury and lifestyle brands. Proven track record in scaling brand presence across multiple platforms, launching webstores and mobile apps in collaboration with tech partners, and coordinating marketing and design teams. Experienced in managing photo shoots, developing digital campaigns, optimizing performance metrics, and driving influencer collaborations. Adept at supporting cross-functional initiatives for multi-venture organizations, ensuring high standards of brand communication and customer experience.…Social Media Manager with more than four years of experience leading digital strategy, content creation, and online engagement for luxury and lifestyle brands. Proven track record in scaling brand presence across multiple platforms, launching webstores and mobile apps in collaboration with tech partners, and coordinating marketing and design teams. Experienced in managing photo shoots, developing digital campaigns, optimizing performance metrics, and driving influencer collaborations. Adept at supporting cross-functional initiatives for multi-venture organizations, ensuring high standards of brand communication and customer experience.

Alaisha Aftab

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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Social Media Manager with more than four years of experience leading digital strategy, content creation, and online engagement for luxury and lifestyle brands. Proven track record in scaling brand presence across multiple platforms, launching webstores and mobile apps in collaboration with tech partners, and coordinating marketing and design teams. Experienced in managing photo shoots, developing digital campaigns, optimizing performance metrics, and driving influencer collaborations. Adept at supporting cross-functional initiatives for multi-venture organizations, ensuring high standards of brand communication and customer experience.…Social Media Manager with more than four years of experience leading digital strategy, content creation, and online engagement for luxury and lifestyle brands. Proven track record in scaling brand presence across multiple platforms, launching webstores and mobile apps in collaboration with tech partners, and coordinating marketing and design teams. Experienced in managing photo shoots, developing digital campaigns, optimizing performance metrics, and driving influencer collaborations. Adept at supporting cross-functional initiatives for multi-venture organizations, ensuring high standards of brand communication and customer experience.

Available to hire

Social Media Manager with more than four years of experience leading digital strategy, content creation, and online engagement for luxury and lifestyle brands. Proven track record in scaling brand presence across multiple platforms, launching webstores and mobile apps in collaboration with tech partners, and coordinating marketing and design teams.

Experienced in managing photo shoots, developing digital campaigns, optimizing performance metrics, and driving influencer collaborations. Adept at supporting cross-functional initiatives for multi-venture organizations, ensuring high standards of brand communication and customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Ravissant Pvt Ltd.

July 1, 2025 - Present

Oversee and execute end-to-end social media strategy across all luxury divisions, maintaining a consistent yet distinctive brand voice. Plan, direct, and manage photo and video shoots from concept to on-set execution and final rollout. Collaborate with web, marketing, and design teams to align content and visuals across digital channels. Spearheaded the Ravissant Salon mobile app launch with Zenoti, coordinating with developers and registering the app on Apple App Store and Google Play. Manage WhatsApp marketing campaigns, analyze engagement metrics to retarget customers, and increase appointment conversions. Adapt current content trends into luxury brand formats for reels and campaigns. Build influencer and brand partnerships to expand reach in India’s luxury space. Support digital ad campaigns and optimize creative performance. Track metrics weekly to guide strategy and ensure aspirational brand communication.

Social Media & Brand Manager at Azra Khan Fitness | AKF Transformations | Naari in Chikankari

January 1, 2021 - June 1, 2025

Managed complete digital presence across three ventures under influencer Azra Khan, including transformation programs and a direct-to-consumer Chikankari clothing line. Scaled Azra Khan Fitness on Instagram from 50K to 128K followers and contributed to account verification by planning platform-aligned Reels, influencer engagement, and consistent storytelling. Launched Naari in Chikankari, establishing visual identity, content calendar, product shoots, and daily cross-channel content. Led influencer collaborations with brands such as Plum, Urban Platter, HK Vitals, Limcee, and Protein X, managing outreach, negotiation, and creative briefings. Directed content production from trend research to shoot scheduling and editing approval in collaboration with internal teams. Coordinated cross-functional efforts with marketing, product, design, web development, and PR agencies to align campaigns. Supported two website launches (e-commerce & service) with developers, uploaded product listings, ba