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Hi, I’m Alana Vaccaro—a Senior Product Designer based in New York. I design complex B2B and marketplace products across the supply chain, freight, and consumer platforms. I thrive on leading end-to-end product design from research and discovery through launch, and I value collaboration with cross-functional teams to ship production-ready experiences. I have a proven track record of driving measurable business impact through user-centered design, experimentation, and systems thinking. I enjoy translating strategic goals into scalable design systems and clear user journeys that balance user needs with business outcomes.…Hi, I’m Alana Vaccaro—a Senior Product Designer based in New York. I design complex B2B and marketplace products across the supply chain, freight, and consumer platforms. I thrive on leading end-to-end product design from research and discovery through launch, and I value collaboration with cross-functional teams to ship production-ready experiences. I have a proven track record of driving measurable business impact through user-centered design, experimentation, and systems thinking. I enjoy translating strategic goals into scalable design systems and clear user journeys that balance user needs with business outcomes.

Alana Vaccaro

PRO

Product Designer, UX Designer, UI Designer, +1

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Hi, I’m Alana Vaccaro—a Senior Product Designer based in New York. I design complex B2B and marketplace products across the supply chain, freight, and consumer platforms. I thrive on leading end-to-end product design from research and discovery through launch, and I value collaboration with cross-functional teams to ship production-ready experiences. I have a proven track record of driving measurable business impact through user-centered design, experimentation, and systems thinking. I enjoy translating strategic goals into scalable design systems and clear user journeys that balance user needs with business outcomes.…Hi, I’m Alana Vaccaro—a Senior Product Designer based in New York. I design complex B2B and marketplace products across the supply chain, freight, and consumer platforms. I thrive on leading end-to-end product design from research and discovery through launch, and I value collaboration with cross-functional teams to ship production-ready experiences. I have a proven track record of driving measurable business impact through user-centered design, experimentation, and systems thinking. I enjoy translating strategic goals into scalable design systems and clear user journeys that balance user needs with business outcomes.

Available to hire

New York, United States

Hi, I’m Alana Vaccaro—a Senior Product Designer based in New York. I design complex B2B and marketplace products across the supply chain, freight, and consumer platforms. I thrive on leading end-to-end product design from research and discovery through launch, and I value collaboration with cross-functional teams to ship production-ready experiences.

I have a proven track record of driving measurable business impact through user-centered design, experimentation, and systems thinking. I enjoy translating strategic goals into scalable design systems and clear user journeys that balance user needs with business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Product Designer

March 1, 2019 - Present

Lead end-to-end product design for startups and growth-stage companies. Conduct user research, usability testing, and opportunity framing. Design scalable UX systems and high-fidelity UI. Partner with product managers and engineers to ship production-ready experiences.

Lead Product Designer (Contract) at Flexport

March 1, 2024 - December 1, 2025

Contributed to the design of Flexport’s omnichannel seller portal, enabling merchants to manage freight, inventory, fulfillment, and returns across e-commerce and B2B channels. Designed and optimized end-to-end user journeys for fulfillment and merchant operations. Supported the relaunch of the Convoy Platform. Improved merchant workflows to drive operational efficiency and revenue growth.

Senior Visual Designer (Contract) at Huge

September 1, 2023 - December 1, 2023

Designed UI components and digital experiences for ExxonMobil. Collaborated with cross-functional teams to enhance brand consistency and usability. Delivered production-ready visual systems aligned with enterprise standards.

Product Designer II at Convoy

April 1, 2021 - February 1, 2023

Designed core marketplace experiences for the Carrier Marketplace platform. Led design for a major initiative that increased bids per hour by 70%. Redesigned payment workflow, generating $1.6M annually at 94% margin. Improved mobile app experience for 10,000+ daily active users. Contributed to features resulting in 86% positive user reviews. Conducted usability testing and research to improve carrier bidding and booking behavior. Created high-fidelity flows and prototypes in Figma.

Product Designer II at Convoy

September 1, 2023 - October 1, 2023

Part of ongoing work on the Carrier Marketplace platform, focusing on design improvements and feature refinement.

Product Designer (Contract) at BetterUp

November 1, 2020 - May 1, 2021

Designed and launched a new direct-to-consumer product offering. Create d onboarding flows, landing pages, and payment experiences. Collaborated closely with product and marketing teams.

Product Designer (Contract) at Token Transit

January 1, 2020 - May 1, 2021

Led the design and rollout of fare tapping within the mobile app. Improved transparency in transit pricing and rider trust. Designed mobile-first user flows and supporting UX components.