I build brands as coherent systems where strategy, design and product align into one clear identity that differentiates and lasts. Over three decades, I have worked across fashion, beauty, luxury, interior design and technology, shaping brand architectures, visual systems and positioning that translate into real market impact. As a founder and managing director, I have created and scaled multiple companies across Switzerland, Europe and the United States, blending strategic thinking with hands-on execution. I am deeply focused on affordable luxury and premium aesthetics, translating complex brand challenges into elegant, market-ready solutions. I thrive when strategy informs design and products, delivering differentiated brands with lasting value for global markets.…

Alan Castioni

I build brands as coherent systems where strategy, design and product align into one clear identity that differentiates and lasts. Over three decades, I have worked across fashion, beauty, luxury, interior design and technology, shaping brand architectures, visual systems and positioning that translate into real market impact. As a founder and managing director, I have created and scaled multiple companies across Switzerland, Europe and the United States, blending strategic thinking with hands-on execution. I am deeply focused on affordable luxury and premium aesthetics, translating complex brand challenges into elegant, market-ready solutions. I thrive when strategy informs design and products, delivering differentiated brands with lasting value for global markets.…

Available to hire

I build brands as coherent systems where strategy, design and product align into one clear identity that differentiates and lasts. Over three decades, I have worked across fashion, beauty, luxury, interior design and technology, shaping brand architectures, visual systems and positioning that translate into real market impact. As a founder and managing director, I have created and scaled multiple companies across Switzerland, Europe and the United States, blending strategic thinking with hands-on execution.

I am deeply focused on affordable luxury and premium aesthetics, translating complex brand challenges into elegant, market-ready solutions. I thrive when strategy informs design and products, delivering differentiated brands with lasting value for global markets.

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Skills

Experience Level

Language

English
Fluent
Italian
Fluent
German
Fluent
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Brand Strategy & Creative Direction at Alan Castioni – Freelance
January 1, 2023 - Present
Strategic brand consulting for clients in the luxury, beauty and lifestyle segment, visual identity systems, brand architecture, creative direction.
Founder & Managing Director at Swiss Detox Sàrl / LLC
January 1, 2015 - Present
Development and scaling of a Swiss luxury skincare brand with dual incorporation (CH + USA) in the premium aesthetics segment. Responsible for all strategic, creative and commercial functions, brand identity, product development, retail strategy and international expansion. US market entry with the launch of SWISS DETOX LLC in Miami Beach (2024). Collaboration with luxury partners such as Luis Morais (Miami) and leading aesthetic clinics in Switzerland and the USA.
Owner, Co-Founder & Managing Director at SKINTES GmbH
January 1, 2006 - December 31, 2023
Pioneer in the Swiss Medical Aesthetics market, first introduction of the original Dermaroller and Mesotherapy in Switzerland. Co-founded and managed the leading Swiss distributor for Medical Aesthetics and cosmetics, with national distribution and strategic marketing.
Owner, Co-Founder & Managing Director at Medical Touch .DE / ME. Medical Touch
January 1, 2010 - December 31, 2020
Founded two companies in the field of Medical Aesthetics distribution in Switzerland and Germany. Co-founded ME. Medical Touch with Prof. Dr. med. J. F. Hönig. Pioneer of non-invasive aesthetic treatment concepts combining medical expertise with luxury branding.
Art Director / Creative Director at Advertising Agencies Switzerland & Germany
January 1, 1997 - December 31, 2009
Campaigns for Gübelin, Camille Bloch, Ragman with international photographers.
Art Director / Creative Director at HM1/BBDO & Lowe & Partners
January 1, 1997 - December 31, 1999
Munich & Frankfurt assignments including Telekom, smart, Essilor, Bertelsmann, Bacardi, Tissot.
Art Director / Creative Director at Wirz Werbung AG / Studer & Wohlgemuth / HRS DDBneedham
January 1, 1999 - December 31, 2006
Zurich & Frankfurt campaigns for Sunrise, Mercedes-Benz, Mondaine, Opel, Comparis.
Creative Director at Dynamite Advertising AG
January 1, 2006 - December 31, 2007
Cham-based agency leadership; campaigns across multiple brands.
Fashion Specialist Campaigns – Art Direction at By Heart Werbeagentur AG
January 1, 2007 - December 31, 2009
Zurich-based fashion-focused campaigns; working with Gübelin, Camille Bloch, Ragman and international photographers.
Art Direction at Sawaya & Moroni Contemporary Furniture (Milan)
January 1, 1996 - December 31, 1997
Art Direction for Spring Collection & Accessories; first international creative experience.
Owner & Founder at Medical Touch .DE / ME. Medical Touch
January 1, 2010 - December 31, 2020
Founded two companies in the field of Medical Aesthetics distribution in Switzerland and Germany. Co-founded ME. Medical Touch with Prof. Dr. med. J. F. Hönig. Pioneer of non-invasive aesthetic treatment concepts combining medical expertise with luxury branding.
Art Director / Creative Director at By Heart Werbeagentur AG (Zurich)
January 1, 2007 - December 31, 2009
Fashion-specialised agency. Campaigns for Gübelin, Camille Bloch, Ragman with international photographers.
Creative Director at Dynamite Advertising AG (Cham)
January 1, 2006 - December 31, 2007
Advertising campaigns and creative direction for a diverse portfolio.
Art Director at Wirz Werbung AG / Studer & Wohlgemuth / HRS DDBneedham
January 1, 1999 - December 31, 2006
Campaigns for Sunrise, Mercedes-Benz, Mondaine, Opel, Comparis.
Art Director at HM1/BBDO & Lowe & Partners
January 1, 1997 - December 31, 1999
Campaigns for Telekom, smart, Essilor, Bertelsmann, Bacardi, Tissot.
Art Director at Sawaya & Moroni Contemporary Furniture
January 1, 1996 - December 31, 1997
Art Direction for Spring Collection & Accessories; first international creative experience.

Education

Dipl. Graphic Design - Summa cum Laude at Akademie für Gestaltung U5
January 1, 1993 - January 1, 1997
Dipl. Graphic Design - Summa cum Laude at Akademie für Gestaltung U5
January 1, 1993 - January 1, 1997

Qualifications

Eppica Award
January 11, 2030 - March 19, 2026
ADC Award
January 11, 2030 - March 19, 2026
Swiss Direct Marketing Award
January 11, 2030 - March 19, 2026

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment, Other, Software & Internet

Skills

Experience Level