Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I have over two decades of experience in a broad range of creative disciplines and content areas. I have led design and content creator teams, created digital experiences and marketing campaigns for dozens of high-profile IPs, and built large digital and social audiences. I am eager to continue to broaden my experience and to bring my knowledge, perspective, and storytelling abilities to your team to make an impact there.…I have over two decades of experience in a broad range of creative disciplines and content areas. I have led design and content creator teams, created digital experiences and marketing campaigns for dozens of high-profile IPs, and built large digital and social audiences. I am eager to continue to broaden my experience and to bring my knowledge, perspective, and storytelling abilities to your team to make an impact there.

Alan Estridge

Graphic Designer, Motion Graphic Designer, UX Designer, +4





I have over two decades of experience in a broad range of creative disciplines and content areas. I have led design and content creator teams, created digital experiences and marketing campaigns for dozens of high-profile IPs, and built large digital and social audiences. I am eager to continue to broaden my experience and to bring my knowledge, perspective, and storytelling abilities to your team to make an impact there.…I have over two decades of experience in a broad range of creative disciplines and content areas. I have led design and content creator teams, created digital experiences and marketing campaigns for dozens of high-profile IPs, and built large digital and social audiences. I am eager to continue to broaden my experience and to bring my knowledge, perspective, and storytelling abilities to your team to make an impact there.

Available to hire

I have over two decades of experience in a broad range of creative disciplines and content areas. I have led design and content creator teams, created digital experiences and marketing campaigns for dozens of high-profile IPs, and built large digital and social audiences. I am eager to continue to broaden my experience and to bring my knowledge, perspective, and storytelling abilities to your team to make an impact there.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Head of Content Merchandising at The CW Network

November 1, 2024 - September 24, 2025

Provided strategic editorial direction for streaming content merchandising, and used in-app data to improve performance. Implemented AI-driven personalization increasing app streaming engagement by 17%. Oversaw UX updates to boost content discovery and reduce audience churn by 11% over one year. Coordinated acquisition and publishing teams to expand the content library over 10x, and guided product/analytics teams on UX and data-tracking across platforms. Led marketing and partner-strategy to inform paid audience acquisition and growth efforts; managed content discoverability improvements, boosting time spent viewing by 5%.

Vice President, Experience and Design at The CW Network

September 1, 2023 - September 24, 2025

Directed creative strategy for The CW’s brand in digital spaces; guided UX development to improve title discovery and reduce idle time by 19%. Unified The CW and CW Seed into a single elevated brand, saving $18.7M in operating costs while increasing streaming by 13%. Managed a team of marketing content creators and daily publishing workflow; implemented a company-wide app marketing strategy that grew app revenue by 376% over three years. Drove new functionality for FAST channels, live sports, and events across site and apps, unlocking over $23M in new revenue. Led app expansion to triple catalog and 373% more streaming hours; partnered with brands like Microsoft, AT&T, Kia on campaigns totaling $74M; earned $17M of earned media on Roku, Amazon, Apple, VIZIO. Directed audience acquisition with a $5M/year budget, boosting downloads 19% and MAU 29%.

Digital Creative Director at The CW Network Warner Bros.

December 1, 2016 - September 24, 2025

Established creative direction and marketing strategy for The CW and CW series on digital and social platforms. Oversaw audience recruitment and retention; following grew to 140M across network and series. Developed and executed campaigns increasing organic growth in social channels by 82% in year one. Launched standalone digital network with a distinct voice and branding, expanding visibility and revenue opportunities. Managed designers/editors and produced marketing materials for multiple IPs. Leveraged VR to enhance storytelling and retention.

Manager/Sr. Manager, Design, Worldwide TV Marketing at Warner Bros.

March 1, 2014 - September 24, 2025

Established and evolved an in-house digital marketing and design agency; led a team of designers and content creators in strategy, design, and production of marketing campaigns and apps for WB properties, CW Network digital/social, and UX for B2B systems.

Art Direction, Motion Design, Animation, Storyboarding at Various/Freelance

June 1, 2007 - September 24, 2025

Freelance motion design, animation and storyboarding for clients including ABC Family, Animal Planet, Spike TV, Logan Media, Spark Factory and Mind Made Media Education.

Manager, Medical Design and Animation at David Geffen School of Medicine at UCLA

June 1, 2007 - September 24, 2025

Established and developed program to create digital interactive learning materials for medical students; managed a team of designers in execution of anatomy division learning modules.