Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-driven digital marketing professional with 11 years’ experience growing traffic and revenue through SEO, PPC, and broader digital strategy. I’ve worked across eCommerce, multinational, local, and affiliate search, bringing a full-funnel perspective from technical foundations and site architecture through UX, CRO, and analytics. I excel at turning data into action, collaborating with development teams to optimize site performance, craft scalable content strategies, and build partnerships that diversify referral traffic. I thrive on turning insights into measurable improvements and leading cross-functional teams to deliver revenue growth.…I'm a results-driven digital marketing professional with 11 years’ experience growing traffic and revenue through SEO, PPC, and broader digital strategy. I’ve worked across eCommerce, multinational, local, and affiliate search, bringing a full-funnel perspective from technical foundations and site architecture through UX, CRO, and analytics. I excel at turning data into action, collaborating with development teams to optimize site performance, craft scalable content strategies, and build partnerships that diversify referral traffic. I thrive on turning insights into measurable improvements and leading cross-functional teams to deliver revenue growth.

Alan Monaghan

PRO

Digital Marketer, Marketing Strategist, Growth Marketer, +2





I'm a results-driven digital marketing professional with 11 years’ experience growing traffic and revenue through SEO, PPC, and broader digital strategy. I’ve worked across eCommerce, multinational, local, and affiliate search, bringing a full-funnel perspective from technical foundations and site architecture through UX, CRO, and analytics. I excel at turning data into action, collaborating with development teams to optimize site performance, craft scalable content strategies, and build partnerships that diversify referral traffic. I thrive on turning insights into measurable improvements and leading cross-functional teams to deliver revenue growth.…I'm a results-driven digital marketing professional with 11 years’ experience growing traffic and revenue through SEO, PPC, and broader digital strategy. I’ve worked across eCommerce, multinational, local, and affiliate search, bringing a full-funnel perspective from technical foundations and site architecture through UX, CRO, and analytics. I excel at turning data into action, collaborating with development teams to optimize site performance, craft scalable content strategies, and build partnerships that diversify referral traffic. I thrive on turning insights into measurable improvements and leading cross-functional teams to deliver revenue growth.

Available to hire

Glasgow, United Kingdom

I’m a results-driven digital marketing professional with 11 years’ experience growing traffic and revenue through SEO, PPC, and broader digital strategy. I’ve worked across eCommerce, multinational, local, and affiliate search, bringing a full-funnel perspective from technical foundations and site architecture through UX, CRO, and analytics.

I excel at turning data into action, collaborating with development teams to optimize site performance, craft scalable content strategies, and build partnerships that diversify referral traffic. I thrive on turning insights into measurable improvements and leading cross-functional teams to deliver revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

WordPress

Intermediate

Work Experience

SEO and Paid Search Manager at The Whisky Shop

November 1, 2018 - Present

Drive organic growth across four B2C websites through end-to-end SEO strategy; plan and execute paid media campaigns to maximise revenue and complement organic traffic, meeting ROAS targets; build and manage third-party partnerships to diversify and grow referral traffic channels; own the end-to-end affiliate strategy to drive incremental revenue; partner with the development team to enhance website performance and UX across the group's portfolio and improve CRO; conduct regular technical SEO audits to ensure optimal site crawlability and search engine accessibility; lead keyword research and produce detailed content briefs enabling copywriters to scale informational content and capture search demand; improve user experience through behavioural analysis and user journey mapping, translating insights into actionable development priorities; produce KPI reports for senior directors providing a clear view of site performance against business objectives.

SEO, Paid & Digital Marketing Lead at Run4It

March 1, 2018 - November 1, 2018

Led all SEO and Paid activity to drive sustained growth in traffic and revenue; positioned online as a core revenue channel, elevating its strategic importance alongside physical stores; identified and resolved technical site issues to strengthen search performance and overall site health; grew the informational content offering to guide visitors through the purchase journey and improve conversion; conducted comprehensive keyword research across category, product, and informational pages to inform site-wide optimisation; collaborated with the development team to deliver performance improvements across the site; restructured site architecture and user journeys to improve navigability and reduce friction.

Senior SEO at Trespass

February 1, 2017 - March 1, 2018

Led SEO strategy and execution across the Trespass site, performing technical audits, on-page optimisation, content guidance, and performance reporting; collaborated with development to implement site enhancements and structural changes; drove improvements in crawlability, indexation, and organic visibility.

SEO & Digital Marketing Executive at Trespass

May 1, 2015 - February 1, 2017

Implemented SEO and digital marketing strategies across Trespass sites; performed comprehensive keyword research; optimised site architecture and content to improve organic visibility and conversions; partnered with the development team to deliver performance improvements and enhanced user experience.