Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives. I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.

Alba Palomino Valverde

Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives. I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.

Available to hire

Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives.

I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Account Executive Assistant at Piazza Comunicación
October 1, 2017 - June 1, 2018
Assisted in annual marketing and communications planning and performance tracking.
Social Media Manager at XYZ Comunicación
June 1, 2018 - April 1, 2019
Supported digital communication and Instagram strategies for multiple clients; managed influencer outreach and selection based on brand fit and campaign objectives; assisted in annual marketing and communications planning and performance tracking.
Social Media Manager at XYZ Comunicación
February 1, 2021 - September 1, 2024
Designed and executed Instagram growth strategies aligned with brand and business goals for multiple B2C clients; managed end-to-end Instagram presence including content planning, copywriting, and publishing; led Instagram Ads campaigns focusing on reach, engagement and conversions; analyzed performance metrics and translated insights into actionable improvements; produced content formats (Reels, Stories, carousels) and CTAs for growth.

Education

Master’s Degree in Comunicación y Moda at IED Madrid
January 1, 2017 - January 1, 2018
Bachelor’s Degree in Journalism at University of Malaga
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail