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Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives. I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.…Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives. I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.

Alba Palomino Valverde

Content Creator, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives. I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.…Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives. I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.

Available to hire

Hi, I’m Alba Palomino Valverde, a marketing and social media strategist with a strong background in content strategy, community growth, paid social and performance analysis. I thrive in fast-paced, multi-project environments and enjoy aligning social media efforts with business objectives.

I’m highly creative, data-driven and results-oriented, with proven experience growing audiences, boosting engagement, and supporting customer acquisition through Instagram as a key growth channel. I love turning insights into actionable strategies and storytelling that resonates with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Account Executive Assistant at Piazza Comunicación

October 1, 2017 - June 1, 2018

Assisted in annual marketing and communications planning and performance tracking.

Social Media Manager at XYZ Comunicación

June 1, 2018 - April 1, 2019

Supported digital communication and Instagram strategies for multiple clients; managed influencer outreach and selection based on brand fit and campaign objectives; assisted in annual marketing and communications planning and performance tracking.

Social Media Manager at XYZ Comunicación

February 1, 2021 - September 1, 2024

Designed and executed Instagram growth strategies aligned with brand and business goals for multiple B2C clients; managed end-to-end Instagram presence including content planning, copywriting, and publishing; led Instagram Ads campaigns focusing on reach, engagement and conversions; analyzed performance metrics and translated insights into actionable improvements; produced content formats (Reels, Stories, carousels) and CTAs for growth.