Available to hire
I’m a results-driven marketing professional with 9+ years of experience crafting and executing high-impact digital campaigns across Facebook Ads, Instagram Ads, and Google Ads. I thrive on turning data into strategy, optimizing paid media performance, and driving meaningful growth for brands.
I blend data science with creative storytelling to build scalable, data-driven marketing systems. I’m passionate about turning complex data into clear actions, improving ROAS, and elevating brand presence through targeted content and engagement across channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
Italian
Intermediate
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced
Latin
Beginner
Work Experience
Marketing Manager at United Power Solutions - Las Vegas, Nevada
January 1, 2022 - PresentDeveloped and executed results-driven social media and paid advertising campaigns, managing monthly ad spend exceeding $50K. Optimized ad performance to reduce cost per lead by 20%, increased ROAS by 3.5x, and drove 41% growth in website traffic through strategic targeting and data-driven decisions. Automated KPI tracking with Google Analytics, Facebook Insights, and Power BI, leading to a 17% boost in organic reach and 22% reduction in CPA. Created and curated high-impact content including videos, carousel ads, and blog posts, achieving a 61% improvement in content reach. Managed end-to-end social media advertising for over 10 clients, reducing cost per conversion by 17% and increasing engagement by 45%. Increased followers by 31% and engagement by 17% across Facebook, Instagram, and LinkedIn through audience segmentation and content optimization.
Marketing Manager / Media Buyer / Ads Specialist / Social Media Manager at Freelance - Los Angeles, California & Freelance LLC - Boston, New York
January 1, 2020 - PresentCollaborated with cross-functional teams to align content with brand goals, improving campaign relevance by 27%. Increased positive customer sentiment by 38% through effective query handling across social platforms. Boosted user-generated content by 19% via community engagement campaigns fostering brand loyalty. Edited and optimized over 50 articles, blogs, and marketing materials to improve readability and SEO performance by 25%, increasing organic traffic. Partnered with writers and designers to ensure brand consistency, reducing revision requests by 30%. Developed content strategies increasing organic reach by 13% and follower growth by 9% across LinkedIn, Instagram, and Facebook. Tailored campaigns for niche audiences, achieving a 22% increase in lead generation. Built and nurtured an online community of 5,000+ members, improving engagement rates by 22%. Reduced average response time to customer inquiries by 27%, enhancing brand reputation and satisfaction.
Social Media Marketing Specialist / Copy Editor / Social Media Manager / Community Manager at Asoguau - Naguanagua, Carabobo; Black Beard Media Limited - Miami, Florida; Beacon - A Brand Star Agency - Miami, Florida; Bellaini - San Diego, Carabobo
December 31, 2022 - August 15, 2025Managed social media strategies for 15+ clients across diverse industries, achieving an average 45% increase in engagement and 31% follower growth through targeted content and data-driven optimizations. Reduced cost per conversion by 17% by refining ad creatives and audience targeting, resulting in a 1.5x return on ad spend (ROAS). Boosted engagement rates by 35% with targeted content initiatives, leading to increased brand awareness. Collaborated with cross-functional teams to align content with brand goals, improving campaign relevance by 27%. Increased positive customer sentiment by 38% by addressing inquiries and resolving issues across social platforms. Increased user-generated content by 19% through community engagement campaigns, fostering brand loyalty. Edited and optimized over 50 articles, blogs, and marketing materials, improving readability and SEO performance by 25% and boosting organic traffic. Partnered with writers and designers to ensure brand consistency, reducing rev
Marketing Manager at United Power Solutions - Las Vegas, Nevada
January 1, 2022 - PresentLed and optimized over $50K monthly ad spend on digital campaigns, leveraging tools like Power BI dashboards and Excel-based bid models to refine targeting and creatives, resulting in a 3.5x ROAS. Automated KPI tracking with Google Analytics, Facebook Insights, and custom Power BI reports to boost organic reach by 17% and reduce CPA by 22%. Developed data-driven social media strategies across Facebook, Instagram, and LinkedIn, increasing followers by 31% and engagement by 17%. Created and curated high-performing content including videos, carousel ads, and blog posts, driving a 61% improvement in content reach.
Freelance Marketing Manager, Media Buyer, Ads Specialist, Social Media Manager at Freelance LLC - Boston, New York
January 1, 2020 - PresentManaged end-to-end social media advertising campaigns for over 10 clients, reducing cost-per-conversion by 17% and increasing engagement by 45%. Boosted engagement rates by 35% through targeted content initiatives that increased brand awareness. Achieved an average 45% increase in engagement and 31% follower growth for 15+ clients across diverse industries via targeted content and data-driven optimizations. Collaborated with cross-functional teams to align content with brand goals, improving campaign relevance by 27%. Increased positive customer sentiment by 38% and reduced average response time by 27%, enhancing brand reputation and satisfaction.
Social Media Marketing Specialist, Copy Editor, Social Media Manager, Community Manager at Black Beard Media Limited, Beacon - A Brand Star Agency, Bellaini
December 31, 2022 - August 15, 2025Edited and optimized over 50 articles, blogs, and marketing materials to improve readability and SEO performance by 25%, increasing organic traffic. Collaborated with writers and designers to ensure brand consistency, reducing revision requests by 30%. Developed content strategies that increased organic reach by 13% and follower growth by 9% across LinkedIn, Instagram, and Facebook. Partnered with clients to tailor campaigns to niche audiences, achieving a 22% increase in lead generation. Built and nurtured an online community of 5k+ members, improving engagement rates by 22% via interactive posts and timely responses.
Freelance Growth Marketer at GAUZZ Marketing Engineering
January 1, 2020 - PresentArchitected and executed data-driven growth systems at scale, blending marketing creativity with analytics to optimize paid media performance; reduced CPC by 20%, increased ROAS by 3.5x, and drove 41% growth in website traffic through strategic targeting and data-driven decisions.
Education
Qualifications
Facebook Blueprints
January 11, 2030 - August 15, 2025Google Ads
January 11, 2030 - August 15, 2025Power BI
January 11, 2030 - August 15, 2025Media Buyer | Ads
January 11, 2030 - August 15, 2025Project Management
January 11, 2030 - August 15, 2025Meta Business Suite
January 11, 2030 - August 15, 2025Facebook Blueprints
January 11, 2030 - August 15, 2025Google Ads
January 11, 2030 - August 15, 2025Power BI
January 11, 2030 - August 15, 2025Media Buyer | Ads Project Management
January 11, 2030 - August 15, 2025Meta Business Suite
January 11, 2030 - August 15, 2025Facebook Blueprint
January 11, 2030 - January 15, 2026Google Ads Certification
January 11, 2030 - January 15, 2026Google Analytics Certification
January 11, 2030 - January 15, 2026HubSpot Certification
January 11, 2030 - January 15, 2026Power BI Certification
January 11, 2030 - January 15, 2026Industry Experience
Professional Services, Computers & Electronics, Energy & Utilities, Consumer Goods, Education, Real Estate & Construction, Media & Entertainment, Software & Internet, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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