I’m a results-driven marketing professional with 9+ years of experience crafting and executing high-impact digital campaigns across Facebook Ads, Instagram Ads, and Google Ads. I thrive on turning data into strategy, optimizing paid media performance, and driving meaningful growth for brands. I blend data science with creative storytelling to build scalable, data-driven marketing systems. I’m passionate about turning complex data into clear actions, improving ROAS, and elevating brand presence through targeted content and engagement across channels.

I’m a results-driven marketing professional with 9+ years of experience crafting and executing high-impact digital campaigns across Facebook Ads, Instagram Ads, and Google Ads. I thrive on turning data into strategy, optimizing paid media performance, and driving meaningful growth for brands. I blend data science with creative storytelling to build scalable, data-driven marketing systems. I’m passionate about turning complex data into clear actions, improving ROAS, and elevating brand presence through targeted content and engagement across channels.

Available to hire

I’m a results-driven marketing professional with 9+ years of experience crafting and executing high-impact digital campaigns across Facebook Ads, Instagram Ads, and Google Ads. I thrive on turning data into strategy, optimizing paid media performance, and driving meaningful growth for brands.

I blend data science with creative storytelling to build scalable, data-driven marketing systems. I’m passionate about turning complex data into clear actions, improving ROAS, and elevating brand presence through targeted content and engagement across channels.

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Language

Italian
Intermediate
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced
Latin
Beginner

Work Experience

Marketing Manager at United Power Solutions - Las Vegas, Nevada
January 1, 2022 - Present
Developed and executed results-driven social media and paid advertising campaigns, managing monthly ad spend exceeding $50K. Optimized ad performance to reduce cost per lead by 20%, increased ROAS by 3.5x, and drove 41% growth in website traffic through strategic targeting and data-driven decisions. Automated KPI tracking with Google Analytics, Facebook Insights, and Power BI, leading to a 17% boost in organic reach and 22% reduction in CPA. Created and curated high-impact content including videos, carousel ads, and blog posts, achieving a 61% improvement in content reach. Managed end-to-end social media advertising for over 10 clients, reducing cost per conversion by 17% and increasing engagement by 45%. Increased followers by 31% and engagement by 17% across Facebook, Instagram, and LinkedIn through audience segmentation and content optimization.
Marketing Manager / Media Buyer / Ads Specialist / Social Media Manager at Freelance - Los Angeles, California & Freelance LLC - Boston, New York
January 1, 2020 - Present
Collaborated with cross-functional teams to align content with brand goals, improving campaign relevance by 27%. Increased positive customer sentiment by 38% through effective query handling across social platforms. Boosted user-generated content by 19% via community engagement campaigns fostering brand loyalty. Edited and optimized over 50 articles, blogs, and marketing materials to improve readability and SEO performance by 25%, increasing organic traffic. Partnered with writers and designers to ensure brand consistency, reducing revision requests by 30%. Developed content strategies increasing organic reach by 13% and follower growth by 9% across LinkedIn, Instagram, and Facebook. Tailored campaigns for niche audiences, achieving a 22% increase in lead generation. Built and nurtured an online community of 5,000+ members, improving engagement rates by 22%. Reduced average response time to customer inquiries by 27%, enhancing brand reputation and satisfaction.
Social Media Marketing Specialist / Copy Editor / Social Media Manager / Community Manager at Asoguau - Naguanagua, Carabobo; Black Beard Media Limited - Miami, Florida; Beacon - A Brand Star Agency - Miami, Florida; Bellaini - San Diego, Carabobo
December 31, 2022 - August 15, 2025
Managed social media strategies for 15+ clients across diverse industries, achieving an average 45% increase in engagement and 31% follower growth through targeted content and data-driven optimizations. Reduced cost per conversion by 17% by refining ad creatives and audience targeting, resulting in a 1.5x return on ad spend (ROAS). Boosted engagement rates by 35% with targeted content initiatives, leading to increased brand awareness. Collaborated with cross-functional teams to align content with brand goals, improving campaign relevance by 27%. Increased positive customer sentiment by 38% by addressing inquiries and resolving issues across social platforms. Increased user-generated content by 19% through community engagement campaigns, fostering brand loyalty. Edited and optimized over 50 articles, blogs, and marketing materials, improving readability and SEO performance by 25% and boosting organic traffic. Partnered with writers and designers to ensure brand consistency, reducing rev
Marketing Manager at United Power Solutions - Las Vegas, Nevada
January 1, 2022 - Present
Led and optimized over $50K monthly ad spend on digital campaigns, leveraging tools like Power BI dashboards and Excel-based bid models to refine targeting and creatives, resulting in a 3.5x ROAS. Automated KPI tracking with Google Analytics, Facebook Insights, and custom Power BI reports to boost organic reach by 17% and reduce CPA by 22%. Developed data-driven social media strategies across Facebook, Instagram, and LinkedIn, increasing followers by 31% and engagement by 17%. Created and curated high-performing content including videos, carousel ads, and blog posts, driving a 61% improvement in content reach.
Freelance Marketing Manager, Media Buyer, Ads Specialist, Social Media Manager at Freelance LLC - Boston, New York
January 1, 2020 - Present
Managed end-to-end social media advertising campaigns for over 10 clients, reducing cost-per-conversion by 17% and increasing engagement by 45%. Boosted engagement rates by 35% through targeted content initiatives that increased brand awareness. Achieved an average 45% increase in engagement and 31% follower growth for 15+ clients across diverse industries via targeted content and data-driven optimizations. Collaborated with cross-functional teams to align content with brand goals, improving campaign relevance by 27%. Increased positive customer sentiment by 38% and reduced average response time by 27%, enhancing brand reputation and satisfaction.
Social Media Marketing Specialist, Copy Editor, Social Media Manager, Community Manager at Black Beard Media Limited, Beacon - A Brand Star Agency, Bellaini
December 31, 2022 - August 15, 2025
Edited and optimized over 50 articles, blogs, and marketing materials to improve readability and SEO performance by 25%, increasing organic traffic. Collaborated with writers and designers to ensure brand consistency, reducing revision requests by 30%. Developed content strategies that increased organic reach by 13% and follower growth by 9% across LinkedIn, Instagram, and Facebook. Partnered with clients to tailor campaigns to niche audiences, achieving a 22% increase in lead generation. Built and nurtured an online community of 5k+ members, improving engagement rates by 22% via interactive posts and timely responses.
Freelance Growth Marketer at GAUZZ Marketing Engineering
January 1, 2020 - Present
Architected and executed data-driven growth systems at scale, blending marketing creativity with analytics to optimize paid media performance; reduced CPC by 20%, increased ROAS by 3.5x, and drove 41% growth in website traffic through strategic targeting and data-driven decisions.

Education

Add your educational history here.

Qualifications

Facebook Blueprints
January 11, 2030 - August 15, 2025
Google Ads
January 11, 2030 - August 15, 2025
Power BI
January 11, 2030 - August 15, 2025
Media Buyer | Ads
January 11, 2030 - August 15, 2025
Project Management
January 11, 2030 - August 15, 2025
Meta Business Suite
January 11, 2030 - August 15, 2025
Facebook Blueprints
January 11, 2030 - August 15, 2025
Google Ads
January 11, 2030 - August 15, 2025
Power BI
January 11, 2030 - August 15, 2025
Media Buyer | Ads Project Management
January 11, 2030 - August 15, 2025
Meta Business Suite
January 11, 2030 - August 15, 2025
Facebook Blueprint
January 11, 2030 - January 15, 2026
Google Ads Certification
January 11, 2030 - January 15, 2026
Google Analytics Certification
January 11, 2030 - January 15, 2026
HubSpot Certification
January 11, 2030 - January 15, 2026
Power BI Certification
January 11, 2030 - January 15, 2026

Industry Experience

Professional Services, Computers & Electronics, Energy & Utilities, Consumer Goods, Education, Real Estate & Construction, Media & Entertainment, Software & Internet, Retail, Other