Hi! I'm Alex, and I'm a graphic designer from Miami, FL.
Hi! I’m Alex, and I’m a graphic designer from Miami, FL.
As I was doing my studies in digital marketing, I fell in love with the branding and designing aspect of it, so I decided to specialize in creative design and I now specialize in collateral designs, and brand identity.
Graphic design isn’t about making things pretty and cool looking. It’s a way to engage customers and share information that will capture their attention through the use of design. And when I create my designs for my clients, I make sure to that I bring in the brand and mission into the design. So customers are left knowing what company it is and wanting to know more.
● PROGRAMS ●
Adobe Illustrator, Photoshop, and InDesign Figma Microsoft Office
● SERVICES ●
Print Collateral (Brochures and pamphlets, flyers, vouchers, business cards, etc)
Brand Packaging
Layout (Menus and magazines) Infographics
Logos
Email Marketing Certified Thinkful Inc.
2021
Digital Marketer Thinkful Inc.
January 2021 - March 2021_
Beautysoul is a plant based cosmetic company that focuses on natural ingredients. Their products are made using locally sourced ingredients, and I wanted to show that through their packaging by using light natural colors such as creams, browns, greens, etc. I also kept the design minimal, and to the point. I did not want it to be crowded. I wanted a clean design. graphicdesigner branding productpackaging productdesign
Earth Glow, a small business plant based cosmetic company. They were having a 50% off sale not their honey set, and want to send an email about it, so I design a simple, yet cute email campaign. graphicdesigner branding emailcampaign campaigndesign emaildesign
I designed this email campaign for a small company. Their goal was showcase their customer's favorite items from that month. graphicdesigner branding emailcampaign marketingcampaign campaigndesign
Anthony's Coal Fired Pizza needed a new brochure design for their restaurant, so I designed something that will really show case what they're about. Their famous coal fired pizzas. I displayed their most popular food items, and a QR code that their customers could use to get a special discount that they were offering. graphicdesigner branding brochure brochuredesign
I created this fake company called fizzy pop. A healthier alternative to soda where they use sugar cane as their way to sweeten their drink. I wanted it to be fun and simple. I went for this cartoonish style to really capture the target audience (high schoolers/college students). graphicdesigner branding designer productpackaging productdesign
My client that has a donut shop, wanted some voucher tickets for their upcoming festival they were attending. these were to be passed out, so I wanted something fun and colorful. They were having a 50% off discount on their donuts, and I wanted to showcase their delicious donuts on the ticket. branding graphicdesigner vouchertickets voucherdesign
I created this logo suite for Avo Bistro, a plant based cafe. I created their primary logo, secondary logo, alternative logo, and sub logo. What I wanted for this project was a rounded and fresh to represent "Avocado" in the name, but I also wanted some light and relaxing to represent the cafe. That's why I went for this rounded look for "Avo" and this light look to "Bistro". I also wanted to put the symbol of an avocado, but I didn't want some basic looking avocado, which is why I went with this abstract mark that still looks like the center of an avocado.
I worked with Avo bistro to re-design their menu. graphicdesigner menudesign branding layout layoutdesign printcollateral
I worked with a local thrift shop in my area that sells second-hand clothing. She wanted her customers to know why they should shop second-hand clothing, reuse their items, and use their items as much as they can. So she wanted me to create a poster that she can share on her social media and put up in her shop showing the impact fast fashion has on the environment, animals, and workers. graphicdesigner branding infographic fastfashion
The Political Studies Association Organization was hosting a conference, and they needed a flyer to post on their social media accounts displaying what the conference was about, the time, and date. designer branding graphicdesigner flyer poster
I designed this app for a local plant based cafe near me called Avo Bistro. graphicdesigner branding webdesigner ui uidesign
Gray's cookies is a plant based cookie company that needed a new logo design and product packaging for their newest cookies. branding graphicdesigner logo designer productpackaging
A digital marketing immersion course over 3 months. I learned all the skills and techniques needed to become a professional digital marketer. Including SMM, SEO, blogging, email marketing, and more. I also worked with the non-profit Big Brothers Big Sisters of Miami (BBBSM) in order to create social media posts, campaigns, and blog posts for their company that will help them gain new volunteers.
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