Logo Suite - Avo Bistro

I created this logo suite for Avo Bistro, a plant based cafe. I created their primary logo, secondary logo, alternative logo, and sub logo.

What I wanted for this project was a rounded and fresh to represent “Avocado” in the name, but I also wanted some light and relaxing to represent the cafe. That’s why I went for this rounded look for “Avo” and this light look to “Bistro”. I also wanted to put the symbol of an avocado, but I didn’t want some basic looking avocado, which is why I went with this abstract mark that still looks like the center of an avocado.