Ale Caso is an Argentine designer and art director with over 20 years of experience in brand building. He combines conceptual thinking, strategic focus, and aesthetic sensibility to develop coherent identities, visual systems, and narratives, with a particular emphasis on typography and structure. He began his career in the entertainment and advertising industries, working at studios and agencies such as Raxo (NY), R/GA, Mercado-McCann, Leo Burnett, The Community, Don, TwentyFive, Selva by Aleph, Sure Brandesign, and Together W/. During this time, he collaborated on projects for brands including Nike, Disney, 20th Century Fox, History Channel, Heineken, Budweiser, Brahma, Amstel, Jameson Whiskey, Norton, Citibank, ICBC, Visa, Macro, and Honda, among others. Specializing in art direction and brand strategy, he leads creative processes that translate business objectives into clear, robust, and scalable visual systems. He is currently the founder and Design Director of Fervor Studio, where he leads branding projects for companies across different industries, developing strategic and visually consistent solutions. He was born in Santa Fe and lives in Buenos Aires.…Ale Caso is an Argentine designer and art director with over 20 years of experience in brand building. He combines conceptual thinking, strategic focus, and aesthetic sensibility to develop coherent identities, visual systems, and narratives, with a particular emphasis on typography and structure. He began his career in the entertainment and advertising industries, working at studios and agencies such as Raxo (NY), R/GA, Mercado-McCann, Leo Burnett, The Community, Don, TwentyFive, Selva by Aleph, Sure Brandesign, and Together W/. During this time, he collaborated on projects for brands including Nike, Disney, 20th Century Fox, History Channel, Heineken, Budweiser, Brahma, Amstel, Jameson Whiskey, Norton, Citibank, ICBC, Visa, Macro, and Honda, among others. Specializing in art direction and brand strategy, he leads creative processes that translate business objectives into clear, robust, and scalable visual systems. He is currently the founder and Design Director of Fervor Studio, where he leads branding projects for companies across different industries, developing strategic and visually consistent solutions. He was born in Santa Fe and lives in Buenos Aires.WWWW…