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I'm Alessandro Catalano, a Digital Marketing & Performance Specialist with 5+ years of experience designing and executing data-driven digital strategies across B2C and B2B environments, including highly regulated industries. I excel in paid advertising, SEO, lead generation and performance marketing, always with a KPI-driven approach that emphasizes optimization and scalable growth. I collaborate with cross-functional teams and stakeholders to turn insights into concrete actions. I love crafting seamless digital funnels, improving user journeys, and delivering measurable ROI for healthcare, e-commerce brands and other sectors..…I'm Alessandro Catalano, a Digital Marketing & Performance Specialist with 5+ years of experience designing and executing data-driven digital strategies across B2C and B2B environments, including highly regulated industries. I excel in paid advertising, SEO, lead generation and performance marketing, always with a KPI-driven approach that emphasizes optimization and scalable growth. I collaborate with cross-functional teams and stakeholders to turn insights into concrete actions. I love crafting seamless digital funnels, improving user journeys, and delivering measurable ROI for healthcare, e-commerce brands and other sectors..

Alessandro Catalano

Marketing Strategist, Marketing Consultant, Digital Marketer, +7

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I'm Alessandro Catalano, a Digital Marketing & Performance Specialist with 5+ years of experience designing and executing data-driven digital strategies across B2C and B2B environments, including highly regulated industries. I excel in paid advertising, SEO, lead generation and performance marketing, always with a KPI-driven approach that emphasizes optimization and scalable growth. I collaborate with cross-functional teams and stakeholders to turn insights into concrete actions. I love crafting seamless digital funnels, improving user journeys, and delivering measurable ROI for healthcare, e-commerce brands and other sectors..…I'm Alessandro Catalano, a Digital Marketing & Performance Specialist with 5+ years of experience designing and executing data-driven digital strategies across B2C and B2B environments, including highly regulated industries. I excel in paid advertising, SEO, lead generation and performance marketing, always with a KPI-driven approach that emphasizes optimization and scalable growth. I collaborate with cross-functional teams and stakeholders to turn insights into concrete actions. I love crafting seamless digital funnels, improving user journeys, and delivering measurable ROI for healthcare, e-commerce brands and other sectors..

Available to hire

I’m Alessandro Catalano, a Digital Marketing & Performance Specialist with 5+ years of experience designing and executing data-driven digital strategies across B2C and B2B environments, including highly regulated industries. I excel in paid advertising, SEO, lead generation and performance marketing, always with a KPI-driven approach that emphasizes optimization and scalable growth.

I collaborate with cross-functional teams and stakeholders to turn insights into concrete actions. I love crafting seamless digital funnels, improving user journeys, and delivering measurable ROI for healthcare, e-commerce brands and other sectors…

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

German

Beginner

French

Beginner

Work Experience

Full Stack Digital Marketing Strategist & Performance Marketer at GAPMED SA

October 16, 2023 - Present

Full Stack Digital Marketing Specialist & Performance Marketer at Gapmed SA

October 1, 2023 - Present

- Lead end-to-end multi-channel digital marketing strategies with a focus on lead generation for patients and medical professionals. - Plan, execute and optimize paid media campaigns (Meta Ads, Google Ads, Performance Max) with a conversion-driven approach. - Reduce patient CPL through campaign analysis and optimization; optimize acquisition costs for professional leads via Meta Ads; - drive SEO initiatives increasing organic traffic and support healthcare facilities with optimized funnels, landing pages and forms. Oversee WordPress content and coordinate digital communications; monitor KPIs and provide data-driven insights and reporting to guide strategic decisions.

Digital Marketing & E-Commerce Specialist at Gourmori GmbH

September 1, 2022 - September 1, 2023

Managed digital marketing activities supporting an e-commerce project, with a focus on conversions and online sales growth. Planned and optimized Google Ads and Meta Ads campaigns; executed SEO to increase organic traffic and brand visibility; created digital content for social media and blog; managed email marketing campaigns with emphasis on open rates and engagement; monitored performance and analyzed results across digital channels.

Digital Marketing Specialist at PopulaRise S.r.l

April 1, 2022 - July 1, 2022

Supported the definition and execution of digital marketing strategies for multiple clients; managed social media channels and digital content production; monitored performance KPIs and analysed online campaign results; collaborated with internal teams on multi-client, multi-sector projects, consistently meeting objectives and deadlines.

Junior Digital Marketing Manager at General Car S.r.l

September 1, 2020 - March 1, 2022

Managed digital marketing and online communication activities; planned and executed advertising campaigns across Google Ads and Meta Ads; supported lead generation initiatives through digital channels; managed email marketing activities and newsletters; produced digital content for social media platforms; contributed to the growth and consolidation of the brand’s digital presence.