Available to hire
As a bilingual creative professional (FR/EN/ES) with a background in fashion communication, digital marketing, and artistic direction, I specialize in creating visually cohesive, culturally relevant brand worlds across print, digital, and experiential formats.
✦ Experience:
• CHANEL – Digital Innovation & Communication (Global Corporate Division)
• ELLE Hungary & Vogue Germany – Editorial Styling & Assistance
• Paris Fashion Week – Event & Styling Coordination
• IPG Mediabrands & Caravane Paris – Digital Content Strategy & Campaign Planning
✦ What I Do:
• Social Media Strategy & Creative Direction (Instagram, TikTok, YouTube)
• Content Creation & Curation (Reels, Campaign Concepts, Lookbooks)
• Fashion & Luxury Branding (Art Direction, Styling, Copywriting)
• Brand Aesthetics & Moodboards
• Cross-platform Communication & Influencer Briefing
✦ My Approach:
I merge creative intuition with strategic thinking — designing campaigns and visuals that feel cinematic yet drive measurable engagement. Whether I’m leading a social campaign, producing content, or directing a lookbook, my focus is on creating worlds, not just images.
Language
English
Fluent
French
Fluent
Spanish; Castilian
Fluent
Work Experience
Communication Manager (Global Corporate Division) at CHANEL
September 3, 2023 - September 30, 2024Led visual communication and art direction for CHANEL’s Global Innovation & Technology department.
Created content (presentations, videos, newsletters) aligned with CHANEL’s visual identity.
Contributed to corporate events and internal campaigns (Cool Tech, VivaTech, AI Paris).
Oversaw visual storytelling and digital creative direction on themes of fashion, luxury, and innovation.
Art Director & Stylist — Founder at STUDIO ALEGRÍA
October 1, 2025 - PresentFounder of Studio Alegría, a creative studio specializing in art direction, editorial styling, and visual communication for fashion, beauty, and music brands.
I help independent designers and creative houses develop cohesive and poetic visual identities — from concept to production.
My approach blends storytelling, styling, and image strategy to bring expressive, high-impact projects to life across editorial, e-commerce, and event contexts.
Web Marketing Assistant at CARAVANE
April 1, 2023 - August 31, 2023Created visual communication assets for Caravane’s collections, including product sheets, newsletters, social media visuals, and digital banners.
Supported the art direction of e-commerce shoots, ensuring visual consistency and brand alignment.
Contributed to digital content production highlighting the brand’s artisanal savoir-faire and craftsmanship.
Augmented Reality Research Assistant (in partnership with Snapchat) at CNRS (French National Centre for Scientific Research)
March 1, 2022 - July 31, 2022Collaborated on an AR research project exploring immersive media, visual perception, and user interaction.
Combined UX design, innovation, and visual storytelling to study augmented environments for scientific and artistic communication.
Helped document and showcase project results for public dissemination and creative applications.
Digital Media Executive (Nestlé LATAM) at IPG MEDIABRANDS
January 5, 2020 - September 5, 2021Coordinated digital and advertising campaigns for Nestlé LATAM brands.
Oversaw visual communication consistency across international and regional markets.
Developed creative concepts and digital storytelling strategies, collaborating closely with marketing, media, and design teams.
Marketing & Communication Assistant at HOSPITALITY RESOURCE GROUP
January 6, 2019 - June 30, 2019Supported the execution of digital marketing and communication campaigns for hospitality and event clients.
Created visual and editorial content, newsletters, and managed social media campaigns.
Gained expertise in luxury hospitality storytelling, B2B marketing, and international communication.
Education
Bachelor of Arts - Communication & Media at Manhattanville University
August 16, 2015 - May 5, 2019Focused on digital media production, storytelling, and visual communication.
Developed strong skills in creative writing, content creation, photography, and video editing, complemented by a minor in Studio Art.
Graduated with honors and received the Chairperson’s Award, Manhattanville Grant, and Ophir Award for academic excellence and creative leadership.
MBA – Digital Marketing & Business (Fashion & Luxury Specialization) at EFAP – École des Nouveaux Métiers de la Communication
September 4, 2023 - September 30, 2024Focused on strategic brand communication, luxury marketing, and creative management within the fashion and beauty industries.
Completed a 1-year corporate apprenticeship with CHANEL in the Global Innovation & Technology Division, specializing in digital storytelling and art direction.
Master’s Degree – Human-Computer Interaction (HCI) at Université Paris-Saclay
September 6, 2021 - August 31, 2023Explored AI, UX/UI design, and augmented reality applications for creative industries.
Contributed to a CNRS x Snapchat research project on immersive media and user experience.
Developed expertise in innovation, digital design, and creative technology.
Qualifications
Inside LVMH
October 7, 2024 - November 2, 2025Comprehensive certification on fashion, luxury, beauty, and fragrance brand management, covering sustainability, craftsmanship, and innovation across LVMH Maisons.
Microsoft Azure AI Fundamentals (AI-900)
November 2, 2025 - December 6, 2025Certification in AI concepts, computer vision, and machine learning with applications in creative industries and digital innovation.
Music Business Specialization - Berklee College of Music (Online)
November 12, 2024 - November 27, 2024Studied artist branding, creative marketing, and entertainment industry management, with a focus on digital strategy and creative storytelling.
Fashion as Design – MoMA Online Certificate
March 2, 2025 - August 24, 2025Explored fashion history, cultural storytelling, and garment design from a curatorial and artistic perspective.
Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Computers & Electronics, Other
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