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I am a versatile marketing and communications professional with extensive experience in social media management, content creation, and public relations. I have led campaigns for wellness and property brands across Instagram, Facebook, and TikTok, delivering engaging visuals and copy that boost brand presence. I thrive on building cohesive brand stories, coaching teams, and delivering measurable engagement. My strengths include strategizing digital campaigns, creating high-quality content, and coordinating calendars and stakeholder communications to support business goals.…I am a versatile marketing and communications professional with extensive experience in social media management, content creation, and public relations. I have led campaigns for wellness and property brands across Instagram, Facebook, and TikTok, delivering engaging visuals and copy that boost brand presence. I thrive on building cohesive brand stories, coaching teams, and delivering measurable engagement. My strengths include strategizing digital campaigns, creating high-quality content, and coordinating calendars and stakeholder communications to support business goals.

Alejandra Baez

Content Creator, Social Media Manager, Photographer, +5

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I am a versatile marketing and communications professional with extensive experience in social media management, content creation, and public relations. I have led campaigns for wellness and property brands across Instagram, Facebook, and TikTok, delivering engaging visuals and copy that boost brand presence. I thrive on building cohesive brand stories, coaching teams, and delivering measurable engagement. My strengths include strategizing digital campaigns, creating high-quality content, and coordinating calendars and stakeholder communications to support business goals.…I am a versatile marketing and communications professional with extensive experience in social media management, content creation, and public relations. I have led campaigns for wellness and property brands across Instagram, Facebook, and TikTok, delivering engaging visuals and copy that boost brand presence. I thrive on building cohesive brand stories, coaching teams, and delivering measurable engagement. My strengths include strategizing digital campaigns, creating high-quality content, and coordinating calendars and stakeholder communications to support business goals.

Available to hire

I am a versatile marketing and communications professional with extensive experience in social media management, content creation, and public relations. I have led campaigns for wellness and property brands across Instagram, Facebook, and TikTok, delivering engaging visuals and copy that boost brand presence.

I thrive on building cohesive brand stories, coaching teams, and delivering measurable engagement. My strengths include strategizing digital campaigns, creating high-quality content, and coordinating calendars and stakeholder communications to support business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Pilates Instructor at Aqualink Box Hill

July 1, 2025 - Present

Delivered tailored Reformer Pilates sessions to build strength, improve flexibility, and support injury recovery. Created a positive, motivating environment and provided on-session guidance.

Public Relations and Social Media Manager - All Rounder at Alin Le’ Kal

August 1, 2023 - September 30, 2025

Developed and executed social media strategies, driving brand visibility and engagement across platforms including Instagram, Facebook and TikTok. Led content creation, produced visual and video assets for campaigns, managed high-profile accounts, and coordinated director’s calendar.

Public Relations and Social Media Manager at All Rounder

August 1, 2023 - September 1, 2025

Developed and executed social media strategies across platforms, driving brand visibility and engagement. Led content creation, client progress tracking, and workshops. Maintained high-quality standards and supported the growth of fellow instructors.

Haven Assistant at Saint Haven Wellness Club

February 1, 2023 - January 1, 2024

Led the member and guest experience, managed bookings in MindBody, upsold retail items, and maintained professional demeanour. Built cohesive relationships with teammates and created a positive atmosphere for members and guests.

Social Media Manager + Content Creator at Content Labs

January 1, 2023 - Present

Produced high-quality photo and video content for a range of businesses across fitness, wellness, hospitality and beauty. Managed end-to-end content pipelines, pre-shoot planning, editing, delivery, and performance tracking. Oversaw social media management, client calendars, and brand storytelling.

Volunteer at IVHQ Turtle Conservation Volunteer Project

January 1, 2022 - Present

Costa Rica volunteer project supporting turtle conservation initiatives.

Marketing and Communications Manager at Country Land Australia

May 1, 2021 - October 31, 2021

Led brand and digital strategy to target audiences. Coached stakeholders on effective communication, created content plans, and managed media relations. Led multi-channel campaigns across Facebook, LinkedIn and Instagram.

Digital Strategist at Co Media

March 1, 2021 - May 31, 2021

Identified inbound leads for digital marketing; conducted strategy sessions; advised on potential benefits of marketing services; maintained call rates and booked strategy sessions well above KPIs.

Public Relations and Social Media Specialist at Ace Property Agency

February 1, 2020 - December 31, 2022

Collaborated with the director to provide marketing, PR and social media services. Managed publicity across Property, Construction and Interior Design accounts. Created media kits, built brand awareness and audience reach.

Volunteer at St Vincent’s de Paul Soup Van

January 1, 2015 - Present

Engaged in community service, interacting with members and contributing to the soup van operations and outreach.