Hi there! I’m a dynamic Marketing Manager and Creative Director with 7+ years of experience in fashion brands. I specialize in building 360° brand strategies, leading creative campaigns, growing social media presence, and managing influencer partnerships across international markets. My work blends strategic marketing with a strong creative vision to drive clear, effective brand growth. I’m skilled in e-commerce optimization, CRM workflows, digital marketing, and visual identity development, and I enjoy coordinating cross-functional teams to translate brand stories into cohesive experiences across channels. I thrive in fast-paced environments where innovation, collaboration, and measurable results matter.

ALEJANDRA GORAIEB PEYLOUBET

Hi there! I’m a dynamic Marketing Manager and Creative Director with 7+ years of experience in fashion brands. I specialize in building 360° brand strategies, leading creative campaigns, growing social media presence, and managing influencer partnerships across international markets. My work blends strategic marketing with a strong creative vision to drive clear, effective brand growth. I’m skilled in e-commerce optimization, CRM workflows, digital marketing, and visual identity development, and I enjoy coordinating cross-functional teams to translate brand stories into cohesive experiences across channels. I thrive in fast-paced environments where innovation, collaboration, and measurable results matter.

Available to hire

Hi there! I’m a dynamic Marketing Manager and Creative Director with 7+ years of experience in fashion brands. I specialize in building 360° brand strategies, leading creative campaigns, growing social media presence, and managing influencer partnerships across international markets. My work blends strategic marketing with a strong creative vision to drive clear, effective brand growth.

I’m skilled in e-commerce optimization, CRM workflows, digital marketing, and visual identity development, and I enjoy coordinating cross-functional teams to translate brand stories into cohesive experiences across channels. I thrive in fast-paced environments where innovation, collaboration, and measurable results matter.

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Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced

Work Experience

Marketing Manager & Creative Director at Corina Shoes
January 1, 2019 - January 1, 2024
Managed full creative and marketing development of brand campaigns from concept through photo and video production to digital performance across Paid Media, SEO and SEM. Oversaw KPIs, insights and reporting to refine campaigns and support steady brand growth. Developed seasonal brand narratives, supervised lookbooks, social media content plans and coordinated cross-functional teams including design, production and sales for coherent brand messaging. Implemented CRM improvements and led e-commerce optimization strategies.
Co-Founder & Creative Director at Your Decade (by Corina)
January 1, 2020 - January 1, 2022
Co-founded the brand and directed the creative development of collections, communication campaigns and photo/video production. Managed distribution operations, website updates, merchandise flow, materials sourcing and buyer relations. Led digital marketing strategy including Paid Media, SEO and social media growth to increase brand visibility. Oversaw production timelines, collaborations, and quality control to maintain brand consistency.
Store Manager at Uterqüe (Massimo Dutti Group)
January 1, 2017 - January 1, 2019
Managed luxury retail operations, supervised a sales team and ensured elevated customer experience. Executed visual merchandising guidelines, trained staff in brand standards, monitored KPIs, optimized store performance and coordinated launch events and product displays.

Education

Bachelor’s Degree in Marketing & Business Administration at Universidad CEU San Pablo
January 11, 2030 - January 1, 2018
High School Diploma at Troy High School, California
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Other