Co-founded and lead social media strategy for clients; collaborated with cross-functional teams to plan and execute campaigns; conceptualized and produced engaging content (graphics, photography, videography); built and managed influencer partnerships; tracked performance and drove engagement, brand awareness, and sales growth across Canadian and international markets.

Social Media Coordinator at We Love Nails

August 1, 2018 - March 1, 2022

Developed and created social media content to enhance brand awareness, boost engagement, and increase sales. Curated content and skincare tips through personal branding; managed social accounts and outreach for the brand in Bogotá, Colombia.

Social Media Strategist at Bowerhouse Vancouver

August 1, 2023 - September 1, 2024

Built and maintained a strong online presence by engaging with users and customers; reported on social media account performance; collaborated with marketing and cross-functional teams to align social media strategies with business objectives; managed influencer partnerships and content performance for Canadian and international markets.

Co-founder - Social Media Strategist at Río Creative Studio

January 1, 2018 - Present

Co-founded Río Creative Studio; conceptualized and produced engaging social media content (graphic design, photography, videography) to drive brand awareness, engagement, and sales across Canadian and international markets. Collaborated with clients including Shangri-La Vancouver, White Spot, FUM, PCRM, and Rosewood Little Dix Bay. Led influencer partnerships (outreach, coordination, content, and performance tracking) and aligned social media strategies with business goals across cross-functional teams.

Personal Brand - Lifestyle Content Creator at Self-Employed

January 1, 2019 - May 1, 2021

Lifestyle content creator for a personal brand; managed Instagram (@alejandranieto) with 19k followers and TikTok (@alejandranieto) with 70k followers. Developed and shared content to expand reach and engagement.

Education

Master in Fashion & Beauty Communication at CEU San Pablo University

January 1, 2015 - January 1, 2016

Bachelor in Advertising at Jorge Tadeo Lozano University

January 1, 2010 - January 1, 2014

Qualifications

Master in Fashion & Beauty Communication

January 1, 2015 - January 1, 2016

Bachelor in Advertising

January 1, 2010 - January 1, 2014

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education

GlowPlay Indoor Playground - Social Media Management & Content Creation

GlowPlay is an indoor playground based in Coquitlam, British Columbia. Since March 2025, I’ve been managing their social media presence, driving a mix of organic growth and successful ad campaigns.

The strategy I created for GlowPlay focuses on creating a joyful, high-energy social presence that reflects the playful spirit of the brand while building trust with parents and the local community. By combining vibrant visuals, authentic UGC, and informative posts, I’m growing an engaged audience and positioning GlowPlay as a go-to destination for family fun.

GOALS ACHIVED:

-In 10 months, we grew the account from 37 to 4,035 followers, driven by a combination of strategic organic content, influencer partnerships, and targeted Meta campaigns.

-Between October 9 and January 6, the account generated a total of 1,527 interactions, with 53% coming from paid ads. Engagement included 378 comments, saves, and shares, demonstrating strong content performance and consistent community interaction.

-As part of our influencer strategy, we’ve collaborated with over 17 local influencers, inviting them to experience GlowPlay. Among them, British Columbia’s strong voice, @theashleyrhapsody, delivered the strongest sales impact—her reel generated 900+ likes, and her exclusive discount code was redeemed more than 180 times, significantly boosting both visibility and bookings.

Social Media Manager