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I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI. My passion lies in developing, launching, and refining data-informed marketing strategies that directly support business growth, leveraging project management skills to ensure clear communication with stakeholders and continuously improve campaign effectiveness.…I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI. My passion lies in developing, launching, and refining data-informed marketing strategies that directly support business growth, leveraging project management skills to ensure clear communication with stakeholders and continuously improve campaign effectiveness.

Francisco Alejandro Mac Swiney Colin

Influencer Marketing Manager, Marketing Analyst, Marketing Automation Specialist, +5

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I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI. My passion lies in developing, launching, and refining data-informed marketing strategies that directly support business growth, leveraging project management skills to ensure clear communication with stakeholders and continuously improve campaign effectiveness.…I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI. My passion lies in developing, launching, and refining data-informed marketing strategies that directly support business growth, leveraging project management skills to ensure clear communication with stakeholders and continuously improve campaign effectiveness.

Available to hire

I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI. My passion lies in developing, launching, and refining data-informed marketing strategies that directly support business growth, leveraging project management skills to ensure clear communication with stakeholders and continuously improve campaign effectiveness.

Language

English

Intermediate

Spanish; Castilian

Fluent

Work Experience

Country Marketing Manager at Compute, Data Services and HPE GreenLake SaaS

November 1, 2019 - November 9, 2025

Responsible for leading marketing strategy development and execution across diverse industry verticals and customer segments, focusing on customer insights and partnerships to enhance product lifecycle offerings.

Regional Brand Marketing Manager at LATAM

November 1, 2019 - November 1, 2019

Led strategic development of marketing materials and cross-channel advertising campaigns, collaborating with product managers to create holistic marketing programs from concept to execution.

Brand Manager at Fiat and Alfa Romeo

October 1, 2018 - October 1, 2018

Directed brand strategy, product positioning, and pricing, managing product lifecycle from concept to market introduction, ensuring consistency across customer touchpoints.

Brand Manager at Mitsubishi

March 1, 2017 - March 1, 2017

Managed advertising budget and supervised marketing and promotion plans, developed integrated guidelines for online and offline advertising.

Product Marketing and Price Specialist at Phillips

August 1, 2015 - August 1, 2015

Managed product marketing strategies, including competitive analysis, pricing, and lifecycle management.

Business Intelligence and CRM Specialist at Alcon

December 1, 2012 - December 1, 2012

Analyzed sales data and managed the CRM system to support strategic marketing decisions.

Marketing and Sales Assistant at CIBA Vision

September 1, 2011 - September 1, 2011

Assisted in sales analysis and reporting, supporting product management and marketing initiatives.