Francisco Alejandro Mac Swiney Colin

Available to hire

I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI.

About

I’m a performance-driven digital marketer with extensive experience in managing B2B campaigns and optimizing paid media for maximum ROI. My passion lies in developing, launching, and refining data-informed marketing strategies that directly support business growth, leveraging project management skills to ensure clear communication with stakeholders and continuously improve campaign effectiveness.

  • 6 years' experience
  • Joined March 2025

Languages

  • EnglishIntermediate
  • Spanish; CastilianFluent

Industry experience

  • Professional Services
  • Software & Internet
  • Consumer Goods
  • Media & Entertainment

Work experience· 7 roles

Regional Brand Marketing Manager · LATAMNov 2019 – Nov 2019 · 1 mo

Led strategic development of marketing materials and cross-channel advertising campaigns, collaborating with product managers to create holistic marketing programs from concept to execution.

Country Marketing Manager · Compute, Data Services and HPE GreenLake SaaSNov 2019 – Nov 2025 · 6 yrs 1 mo

Responsible for leading marketing strategy development and execution across diverse industry verticals and customer segments, focusing on customer insights and partnerships to enhance product lifecycle offerings.

Brand Manager · Fiat and Alfa RomeoOct 2018 – Oct 2018 · 1 mo

Directed brand strategy, product positioning, and pricing, managing product lifecycle from concept to market introduction, ensuring consistency across customer touchpoints.

Brand Manager · MitsubishiMar 2017 – Mar 2017 · 1 mo
Product Marketing and Price Specialist · PhillipsAug 2015 – Aug 2015 · 1 mo
Business Intelligence and CRM Specialist · AlconDec 2012 – Dec 2012 · 1 mo
Marketing and Sales Assistant · CIBA VisionSep 2011 – Sep 2011 · 1 mo

Education

PhD · ISU Universidad2025
PhD in Finance · ISU University2001 – 2004
Master’s in Business Administration · Universidad de Negocios ISEC2000 – 2001
Bachelor’s degree in Marketing · Universidad de Negocios ISEC2030 – 2025

Certifications and awards

Vision Strategic Teamwork Certified2030 – 2025
Sales Force Excellence by Solution Selling2030 – 2025
Category Management 'Beyond Theory' by Nielsen2030 – 2025
Merchandising 'Behind the Sales Reduction' by Nielsen2030 – 2025

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