Available to hire
Álex is a seasoned Brand Strategist
with over fifteen years of experience
solving communication problems for
blue-chip brands in different markets
(EU, UK, AUS and LATAM), leading to
industry recognition awards, such as
Premios Eficacia, Cannes Lions or The
One Show.
His main interests are new social and
cultural trends, and how they affect
people’s lives
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
Work Experience
Teacher / Lecturer in Branding Strategy at BAU University
September 1, 2021 - PresentTeaching Branding Strategy for the Postgraduate program 'Communication and Digital Content Creation' and the MA 'Graphic Communication Design'; guest lecturer and end-of-term jury member.
Strategic Planner / Brand Experiences at Mut Agency
August 1, 2025 - November 1, 2025Strategic planning for brand experiences (UX & Communications) for Allianz and Audi.
Senior Brand Strategist at GranPaso
May 1, 2025 - August 31, 2025Developed a global strategic playbook for Borjomi and provided copywriting for Campofrío’s inscription in Premios Eficacia and GranPaso’s website.
Strategy Consultant at Accenture Song
March 1, 2025 - April 30, 2025Trend forecasting and market research for the global repositioning of BBVA (GranPaso).
Brand Strategist at GranPaso
February 1, 2025 - March 1, 2025Strategic planning for the launch of Borjomi in China, including brand positioning and go-to-market strategy.
Coordinator of Strategy & AI Certification at APG Perú
January 1, 2026 - PresentCoordination of APG Perú’s new academic program, and delivery of the Strategy and AI certification program.
Senior UX Strategist at Tribal EMEA (Omnicom)
February 1, 2022 - February 1, 2023Hybrid role focusing on UX strategy and global campaigns; contributed to integrated planning and UX strategy across multiple brands.
Strategic Planner / Brand Designer at Innocean Frankfurt
December 1, 2022 - December 31, 2022Strategic planning for the digital unveiling of KIA's new 4x4 Sportage and Gen-Z trends report for Samsung.
Launch & Campaign Strategist at Media.Monks
July 1, 2021 - November 1, 2021Launch and promotion of Nike's kid-coaching program; integrated campaign for Allianz Direct; B2C campaign for Omron heart screening device.
Brand Strategy / Seawell Art Gallery at Seawell
January 1, 2024 - June 1, 2024Led the re-branding and launch of Seawell Art Gallery; defined brand positioning, purpose, values, and tone of voice; translated strategy into assets.
Strategic Planner at Colectivo & (Rosàs, Tangoº, YBR, Antrópico)
February 1, 2023 - November 1, 2023Strategic planning for existing clients and new pitches; led large accounts and cross-agency collaboration.
Strategist at SOMOS EXPERIENCES
July 1, 2019 - April 1, 2020Developed the overall concept for Telefónica’s main stand at Mobile World Congress; copywriting for stand storytelling across digital touchpoints and physical assets.
Education
BA and MBA in Business Administration at ESADE Business School
September 1, 2001 - December 1, 2005Undergraduate Exchange Program, Marketing at Ivey Business School
January 1, 2006 - July 1, 2006Executive Master in Account Planning at IED Madrid
February 1, 2007 - June 1, 2007Post-graduate Degree in Strategic Planning at La Calle, Lima
January 1, 2009 - March 1, 2009High Performance Course in Copywriting at Barcelona School of Creativity
September 1, 2018 - June 1, 2019Qualifications
Premios Eficacia
January 11, 2030 - February 12, 2026Cannes Lions
January 11, 2030 - February 12, 2026The One Show
January 11, 2030 - February 12, 2026Industry Experience
Media & Entertainment, Professional Services, Telecommunications, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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