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I have been taking care of brand development for almost four years. I started with content management, and later my responsibilities expanded to include collaborating with artists from all over Poland and organizing events, inﬂuencer marketing, creating advertising slogans, and managing large budgets. Currently, I also handle CSR initiatives, strategy development, and close cooperation with creative departments. I continuously sharpen my skills by participating in industry webinars, training sessions, and my master ’s studies.…I have been taking care of brand development for almost four years. I started with content management, and later my responsibilities expanded to include collaborating with artists from all over Poland and organizing events, inﬂuencer marketing, creating advertising slogans, and managing large budgets. Currently, I also handle CSR initiatives, strategy development, and close cooperation with creative departments. I continuously sharpen my skills by participating in industry webinars, training sessions, and my master ’s studies.

Aleksandra Lato

Social Media Manager, Content Creator, Brand Designer, +2

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I have been taking care of brand development for almost four years. I started with content management, and later my responsibilities expanded to include collaborating with artists from all over Poland and organizing events, inﬂuencer marketing, creating advertising slogans, and managing large budgets. Currently, I also handle CSR initiatives, strategy development, and close cooperation with creative departments. I continuously sharpen my skills by participating in industry webinars, training sessions, and my master ’s studies.…I have been taking care of brand development for almost four years. I started with content management, and later my responsibilities expanded to include collaborating with artists from all over Poland and organizing events, inﬂuencer marketing, creating advertising slogans, and managing large budgets. Currently, I also handle CSR initiatives, strategy development, and close cooperation with creative departments. I continuously sharpen my skills by participating in industry webinars, training sessions, and my master ’s studies.

Available to hire

I have been taking care of brand development for almost four years. I started with content management, and later my responsibilities expanded to include collaborating with artists from all over Poland and organizing events, inﬂuencer marketing, creating advertising slogans, and managing large budgets. Currently, I also handle CSR initiatives, strategy development, and close cooperation with creative departments. I continuously sharpen my skills by participating in industry webinars, training sessions, and my master ’s studies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

Polish

Fluent

English

Advanced

Work Experience

Marketing Specialist at Gastro Paczka

June 1, 2025 - Present

Inﬂuencer marketing – project management (research, budget management, drafting contracts, content verification, briefing, reporting); planning CSR initiatives; creating a new strategy and brand rebranding; writing SEO texts and publishing via WordPress; creating social media plans and community-building posts for the brand's private customer group on Facebook; crisis management; building advertising campaigns and scripts for video materials; reporting; cooperation with the graphic and video departments.

Social Media Manager at Gastro Paczka

April 1, 2024 - June 30, 2025

Social media management, content planning, collaboration with creative teams, campaign reporting, and community engagement.

Manager & Social Media Manager at Pracownia Trzmiel

February 1, 2023 - March 31, 2024

Creating copy, videos, and graphic designs for social media; lifestyle photography and photo editing; moderating Instagram and Facebook profiles; organizing events and courses, managing the team’s schedule; creating social media strategies for artists; organizing collaborations and visits from artists from various regions of Poland; contact with clients and external companies; providing company supplies, including high-quality branded merchandise.

Content Creator at BRISTOL Art & Medical SPA

April 1, 2022 - June 30, 2023

Creating copy, videos, and graphic designs for social media; lifestyle photography and photo editing; moderating Instagram and Facebook profiles.

Content Creator at Empower Media

March 1, 2022 - February 28, 2023

Creating copy, videos, and graphic designs for social media; lifestyle photography and photo editing; writing SEO texts; moderation of Instagram, TikTok, YouTube, LinkedIn, and Facebook profiles; writing scripts for TikTok and Instagram videos; creating email marketing campaigns; managing YouTube channels (thumbnail graphics, tags, descriptions, case studies for new episodes).

Intern at Chorzowianin.pl

July 1, 2020 - July 31, 2020

Creating articles and graphics for the editorial website; conducting street surveys; writing scripts for the podcast; contact with press officers.

Intern at TG STACJA

March 1, 2019 - March 31, 2019

Creating and editing short video materials; conducting street surveys; designing new flyers for the company.