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Hi, I’m Alessandro Pezzano, a Growth & Automation Consultant based in Italy. I partner with fast-growing teams to design data-driven growth strategies, build MVPs, run experiments, and automate processes with no-code/low-code tools to boost productivity and outcomes. Over the past years I’ve helped B2B SaaS, PropTech, and consumer brands scale by optimizing channels, conducting qualitative user research, and delivering measurable results like lowering CAC/CPL, increasing conversion rates, and growing organic traffic through SEO and AI-powered content.…Hi, I’m Alessandro Pezzano, a Growth & Automation Consultant based in Italy. I partner with fast-growing teams to design data-driven growth strategies, build MVPs, run experiments, and automate processes with no-code/low-code tools to boost productivity and outcomes. Over the past years I’ve helped B2B SaaS, PropTech, and consumer brands scale by optimizing channels, conducting qualitative user research, and delivering measurable results like lowering CAC/CPL, increasing conversion rates, and growing organic traffic through SEO and AI-powered content.

Alessandro Pezzano

PRO

Growth Marketer, Marketing Automation Specialist, Conversion Rate Optimization Expert, +4

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Hi, I’m Alessandro Pezzano, a Growth & Automation Consultant based in Italy. I partner with fast-growing teams to design data-driven growth strategies, build MVPs, run experiments, and automate processes with no-code/low-code tools to boost productivity and outcomes. Over the past years I’ve helped B2B SaaS, PropTech, and consumer brands scale by optimizing channels, conducting qualitative user research, and delivering measurable results like lowering CAC/CPL, increasing conversion rates, and growing organic traffic through SEO and AI-powered content.…Hi, I’m Alessandro Pezzano, a Growth & Automation Consultant based in Italy. I partner with fast-growing teams to design data-driven growth strategies, build MVPs, run experiments, and automate processes with no-code/low-code tools to boost productivity and outcomes. Over the past years I’ve helped B2B SaaS, PropTech, and consumer brands scale by optimizing channels, conducting qualitative user research, and delivering measurable results like lowering CAC/CPL, increasing conversion rates, and growing organic traffic through SEO and AI-powered content.

Available to hire

Italy

Hi, I’m Alessandro Pezzano, a Growth & Automation Consultant based in Italy. I partner with fast-growing teams to design data-driven growth strategies, build MVPs, run experiments, and automate processes with no-code/low-code tools to boost productivity and outcomes.

Over the past years I’ve helped B2B SaaS, PropTech, and consumer brands scale by optimizing channels, conducting qualitative user research, and delivering measurable results like lowering CAC/CPL, increasing conversion rates, and growing organic traffic through SEO and AI-powered content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Growth & Automation Consultant at Self-Employed

December 1, 2024 - Present

Provided growth marketing and automation consulting for multiple clients. Achievements include lowering Cost per MQL from €320 to €250, increasing conversion rate from ~15% to ~20%, delivering and managing 15+ no-code/low-code automations to boost productivity across teams, and driving organic performance improvements such as top results positioning and increased traffic for Joivy Invest (from 0 to 1,500+ monthly).

Growth Marketer at Joivy (PropTech)

March 1, 2023 - December 1, 2024

Developed MVPs and tests with a lean, fast approach; built a lead magnet tool enabling the company to sell leads as a side business at a 500% ROAS with a €600/month advertising budget; conducted weekly user interviews to gain qualitative insights.

CRO & Business Analytics Intern at Jakala

September 1, 2022 - March 1, 2023

Analyzed user activity data to measure the performance of the client's digital properties and deliver actionable insights, proposing A/B testing and optimizations; conducted qualitative research through user testing, in-depth interviews, focus groups and desk research.

Lion Ambassador at Publicis Groupe Italy

April 1, 2021 - July 1, 2021

Among the 24 students selected for this program out of 900+ applicants.

Founding Member at Osservatorio sulle Prospettive Cliniche dell’Intelligenza Artificiale

December 1, 2023 - February 1, 2025

Launched a newsletter to build awareness about the positive impact of AI on human lives; reached 300+ subscribers among university professors, medical doctors, lawyers and other senior professionals in the first month since launch.