I’m a Product Design Lead with twenty years of commercial experience. I’ve worked on products within fintech, government, healthcare, gaming, gambling, technology, automotive, finance and on most major FMCG/food brands as well as overseeing new products for several startups. I am dedicated to improving the product experiences of users by keeping them at the centre of my design process and using the latest AI augmented software to increase efficiency and delivery. --- Experience: 2023 - Now: Senior Product Designer at Santander Currently working for the international bank, improving their personal banking app. Also tasked with establishing more productive working practices for all design teams. Figma, Miro, Figjam. 2023: Product Design Consultant at Pentland Worked for global sportswear brand on their Speedo Global, Speedo US, Canterbury and Berghaus marques. Responsible for all testing and taxonomy on their ecommerce platforms. Figma, Miro, Figjam, UserTesting, Optimal Workshop, Maze, ChatGPT. 2022-23: Product Design Lead at a FinTech StartUp (under NDA) Worked for a FinTech StartUp in the City of London developing a whole new design culture for the firm, setting up processes and policies in addition to hands- on design work. Figma, Midjourney. 2021-22: Senior Product Designer at Wunderman Thompson (now VML) Contracted for Wunderman Thompson on their Pets at Home account. Analytics, benchmarking, ideation, journeys, wireframing. Software: Figma, Miro, ADO. 2021: Senior Product Designer at McCann Health Contracted on a range of pharmaceutical projects, producing wireframing, lo-fi and hi-fi prototyping and iterative UI design. Software: Figma, Jira. 2021: Senior Product Designer at Thinking Juice Worked on a digital conferencing project for AstraZeneca - UX, prototyping and UI design. 2020-21: Product Design Lead at 7Dots Contracted on a mental wellbeing app for Bupa. This greenfield role was fully end-to-end: research, benchmarking, early wireframes and flows, initial user research and testing, lo-fi / hi-fi prototyping and UI design to create their MVP. 2020: Senior Product Designer at Three Contracted for UK’s fourth largest mobile provider giving design guidance to the Sales and Upgrades team and responsible for the experiences of 130 million customers worldwide. Testing, wireframing, prototyping. Figma, Jira, Confluence. 2019-20: Product Design Lead at Juice. With Juice on their flagship account for BMW, producing a key new sales tool for both the BMW and Mini brands. Role involved UX / UI design phases across desktop and mobile platforms. 2018/19: Product/Creative Lead at Odds Bods. Contracted for Odds Bods, a startup betting odds comparison service. A greenfield role - from research to prototyping and iterative UI design. Odds Bods went on to sign with every major UK bookmaker.…

alexSuermondt

I’m a Product Design Lead with twenty years of commercial experience. I’ve worked on products within fintech, government, healthcare, gaming, gambling, technology, automotive, finance and on most major FMCG/food brands as well as overseeing new products for several startups. I am dedicated to improving the product experiences of users by keeping them at the centre of my design process and using the latest AI augmented software to increase efficiency and delivery. --- Experience: 2023 - Now: Senior Product Designer at Santander Currently working for the international bank, improving their personal banking app. Also tasked with establishing more productive working practices for all design teams. Figma, Miro, Figjam. 2023: Product Design Consultant at Pentland Worked for global sportswear brand on their Speedo Global, Speedo US, Canterbury and Berghaus marques. Responsible for all testing and taxonomy on their ecommerce platforms. Figma, Miro, Figjam, UserTesting, Optimal Workshop, Maze, ChatGPT. 2022-23: Product Design Lead at a FinTech StartUp (under NDA) Worked for a FinTech StartUp in the City of London developing a whole new design culture for the firm, setting up processes and policies in addition to hands- on design work. Figma, Midjourney. 2021-22: Senior Product Designer at Wunderman Thompson (now VML) Contracted for Wunderman Thompson on their Pets at Home account. Analytics, benchmarking, ideation, journeys, wireframing. Software: Figma, Miro, ADO. 2021: Senior Product Designer at McCann Health Contracted on a range of pharmaceutical projects, producing wireframing, lo-fi and hi-fi prototyping and iterative UI design. Software: Figma, Jira. 2021: Senior Product Designer at Thinking Juice Worked on a digital conferencing project for AstraZeneca - UX, prototyping and UI design. 2020-21: Product Design Lead at 7Dots Contracted on a mental wellbeing app for Bupa. This greenfield role was fully end-to-end: research, benchmarking, early wireframes and flows, initial user research and testing, lo-fi / hi-fi prototyping and UI design to create their MVP. 2020: Senior Product Designer at Three Contracted for UK’s fourth largest mobile provider giving design guidance to the Sales and Upgrades team and responsible for the experiences of 130 million customers worldwide. Testing, wireframing, prototyping. Figma, Jira, Confluence. 2019-20: Product Design Lead at Juice. With Juice on their flagship account for BMW, producing a key new sales tool for both the BMW and Mini brands. Role involved UX / UI design phases across desktop and mobile platforms. 2018/19: Product/Creative Lead at Odds Bods. Contracted for Odds Bods, a startup betting odds comparison service. A greenfield role - from research to prototyping and iterative UI design. Odds Bods went on to sign with every major UK bookmaker.…

Available to hire

I’m a Product Design Lead with twenty years of commercial experience.

I’ve worked on products within fintech, government, healthcare, gaming, gambling, technology, automotive, finance and on most major FMCG/food brands as well as overseeing new products for several startups.

I am dedicated to improving the product experiences of users by keeping them at the centre of my design process and using the latest AI augmented software to increase efficiency and delivery.

Experience:

2023 - Now: Senior Product Designer at Santander
Currently working for the international bank, improving their personal banking app. Also tasked with establishing more productive working practices for all design teams. Figma, Miro, Figjam.

2023: Product Design Consultant at Pentland
Worked for global sportswear brand on their Speedo Global, Speedo US, Canterbury and Berghaus marques. Responsible for all testing and taxonomy on their ecommerce platforms. Figma, Miro, Figjam, UserTesting, Optimal Workshop, Maze, ChatGPT.

2022-23: Product Design Lead at a FinTech StartUp (under NDA)
Worked for a FinTech StartUp in the City of London developing a whole new design culture for the firm, setting up processes and policies in addition to hands- on design work. Figma, Midjourney.

2021-22: Senior Product Designer at Wunderman Thompson (now VML)
Contracted for Wunderman Thompson on their Pets at Home account. Analytics, benchmarking, ideation, journeys, wireframing. Software: Figma, Miro, ADO.

2021: Senior Product Designer at McCann Health
Contracted on a range of pharmaceutical projects, producing wireframing, lo-fi and hi-fi prototyping and iterative UI design. Software: Figma, Jira.

2021: Senior Product Designer at Thinking Juice Worked on a digital conferencing project for AstraZeneca - UX, prototyping and UI design.

2020-21: Product Design Lead at 7Dots
Contracted on a mental wellbeing app for Bupa. This greenfield role was fully end-to-end: research, benchmarking, early wireframes and flows, initial user research and testing, lo-fi / hi-fi prototyping and UI design to create their MVP.

2020: Senior Product Designer at Three
Contracted for UK’s fourth largest mobile provider giving design guidance to the Sales and Upgrades team and responsible for the experiences of 130 million customers worldwide. Testing, wireframing, prototyping. Figma, Jira, Confluence.

2019-20: Product Design Lead at Juice.
With Juice on their flagship account for BMW, producing a key new sales tool for both the BMW and Mini brands. Role involved UX / UI design phases across desktop and mobile platforms.

2018/19: Product/Creative Lead at Odds Bods.
Contracted for Odds Bods, a startup betting odds comparison service. A greenfield role - from research to prototyping and iterative UI design. Odds Bods went on to sign with every major UK bookmaker.

See more

Work Experience

Add your work experience history here.

Education

BA(hons) Graphic Design, maj. Interaction Design at Bath Spa University
September 25, 1998 - June 25, 2001
National Diploma in Foundation Studies in Art & Design at South Devon College
September 25, 1996 - September 25, 1997

Qualifications

IDF: UX Design Certification
February 16, 2018 - August 12, 2018

Industry Experience

Financial Services, Healthcare, Consumer Goods, Education, Energy & Utilities, Gaming, Government, Media & Entertainment, Non-Profit Organization, Retail, Telecommunications, Transportation & Logistics
    uniE621 Product Design Lead
    I was asked to conceptualise a digital product intended to work in conjunction with a mental health course that Bupa run, to be a resource that users could either engage with after completing the program or to use to take a digital version of the course. After completion its key use would be as a dashboard to keep track of key mental health markers, offering guidance and suggestions if things weren’t going well. designer productdesigner healthcare…
    paper Pets at Home

    I was hired by Wunderman Thompson to work as a UX Design Lead on their Pets at Home account, taking in keys areas of PLP / PDP pages, Basket and Checkout, and Subscriptions.

    The client was undergoing a comprehensive rebranding exercise, and a total overhaul of their digital products was part of that undertaking. Pets at Home had many parts to their business and bringing them together coherently was part of the challenge faced by the agency.