As a growth strategy consultant and entrepreneur, I help brands scale sustainably through data-driven, value-led marketing. I work with clients both independently and through my agency, Herodotus Digital Advisory — a consultancy dedicated to empowering purpose-driven travel, tourism, and hospitality brands with strategic growth frameworks rooted in authenticity, performance, and long-term value creation. With a background in business growth, digital strategy, and marketing analytics, I offer a cross-functional skill set that includes growth planning, channel strategy, performance marketing (SEM, SMM, CTV, affiliate, and more), conversion optimization, and eCommerce management. My work blends analytical precision with brand integrity, helping clients build meaningful connections with their audiences while delivering measurable results. I graduated cum laude from The George Washington University with a degree in Philosophy and Public Affairs and currently reside in the Washington, DC area. In addition to my consulting work, I’ve co-founded several ventures, including Jordan Alexander III Premium Cigar Company, The Cigar Tube, AlphaBrav Group LLC, and MZM Group LLC.…As a growth strategy consultant and entrepreneur, I help brands scale sustainably through data-driven, value-led marketing. I work with clients both independently and through my agency, Herodotus Digital Advisory — a consultancy dedicated to empowering purpose-driven travel, tourism, and hospitality brands with strategic growth frameworks rooted in authenticity, performance, and long-term value creation. With a background in business growth, digital strategy, and marketing analytics, I offer a cross-functional skill set that includes growth planning, channel strategy, performance marketing (SEM, SMM, CTV, affiliate, and more), conversion optimization, and eCommerce management. My work blends analytical precision with brand integrity, helping clients build meaningful connections with their audiences while delivering measurable results. I graduated cum laude from The George Washington University with a degree in Philosophy and Public Affairs and currently reside in the Washington, DC area. In addition to my consulting work, I’ve co-founded several ventures, including Jordan Alexander III Premium Cigar Company, The Cigar Tube, AlphaBrav Group LLC, and MZM Group LLC.WWWW…