Hi, I’m Alexandra, a Social Media Manager and Digital Marketer based in Romania.
I help brands grow their online presence through strategic content, social media management and creative marketing campaigns. My background combines marketing, project coordination and client communication, which allows me to manage projects efficiently from concept to execution.
I have experience working with businesses, events and digital products, creating engaging content, building brand identity and developing strategies that attract and retain audiences.
I enjoy working with creative brands and innovative projects, especially those that combine technology, storytelling and strong visual identity.
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Civic and community project, part of the NetZero Cities initiative (Cluj 2030)
Objective: promoting civic actions and engaging the community in sustainable projects.
Developed and implemented the social media strategy (Facebook, Instagram, LinkedIn);
Created visual content and copywriting for posts and campaigns;
Planned editorial calendar and regular posts;
Managed community interactions and promoted civic initiatives.
Results:
Increased visibility of projects and community involvement;
Coherent content adapted to the audience, reflecting the mission of Cluj 2030 and NetZero Cities;
Positive feedback from participants and community members.
Aesthetic and beauty clinic, specialized in cosmetic and aesthetic treatments
Objective: increasing online visibility, strengthening the brand, and attracting new clients through social media.
Developed and implemented the social media strategy (Facebook, Instagram, LinkedIn & TikTok);
Created visual and video content (reels, stories, posts) and copywriting;
Filmed, edited videos (CapCut), and added subtitles for video content;
Planned editorial calendar and regular posts;
Monthly reporting on performance (reach, engagement, community growth).
Results:
Increased visibility and engagement on social media pages;
Consistent and coherent content reflecting the clinic’s brand;
Positive client feedback and growing interest in the services offered.
Non-profit organization, dedicated to volunteering and community projects
Objective: promoting volunteering activities and increasing the visibility of projects.
Developed and implemented the social media strategy (Facebook & Instagram);
Created visual content and copywriting tailored to the community audience;
Managed community interactions and promoted projects;
Coordinated and organized online campaigns for events and fundraising.
Results:
Increased project visibility and community involvement;
Active participation of members in campaigns and events;
Positive feedback from participants and volunteers.
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