I am a dynamic and detail-oriented communication specialist with a strong foundation in social media marketing, administration, and client relations. With experience spanning diverse industries, ranging from transportation and corporate services to NGOs, beauty, healthcare, and hospitality, I’ve developed a versatile skill set focused on strategy, storytelling, and results.
Over the years, I’ve helped brands craft authentic digital narratives, coordinate high-stakes logistics, manage operations, and build meaningful connections with their audiences. Whether translating ideas into clear campaigns or managing complex agendas and communication flows, I thrive on turning challenges into structured, creative outcomes.
✨ What defines me:
-A sharp eye for platform-specific content that engages and converts;
-The ability to juggle logistics, people, and priorities without losing the message;;
-A passion for helping others grow, through impactful words, well-planned strategies, or simply good teamwork.
I believe communication is more than just visibility, it’s about clarity, empathy, and connection. And that’s exactly what I bring to every project I take on.
Skills
Experience Level
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Industry Experience
Civic and community project, part of the NetZero Cities initiative (Cluj 2030)
Objective: promoting civic actions and engaging the community in sustainable projects.
Developed and implemented the social media strategy (Facebook, Instagram, LinkedIn);
Created visual content and copywriting for posts and campaigns;
Planned editorial calendar and regular posts;
Managed community interactions and promoted civic initiatives.
Results:
Increased visibility of projects and community involvement;
Coherent content adapted to the audience, reflecting the mission of Cluj 2030 and NetZero Cities;
Positive feedback from participants and community members.
Aesthetic and beauty clinic, specialized in cosmetic and aesthetic treatments
Objective: increasing online visibility, strengthening the brand, and attracting new clients through social media.
Developed and implemented the social media strategy (Facebook, Instagram, LinkedIn & TikTok);
Created visual and video content (reels, stories, posts) and copywriting;
Filmed, edited videos (CapCut), and added subtitles for video content;
Planned editorial calendar and regular posts;
Monthly reporting on performance (reach, engagement, community growth).
Results:
Increased visibility and engagement on social media pages;
Consistent and coherent content reflecting the clinic’s brand;
Positive client feedback and growing interest in the services offered.
Non-profit organization, dedicated to volunteering and community projects
Objective: promoting volunteering activities and increasing the visibility of projects.
Developed and implemented the social media strategy (Facebook & Instagram);
Created visual content and copywriting tailored to the community audience;
Managed community interactions and promoted projects;
Coordinated and organized online campaigns for events and fundraising.
Results:
Increased project visibility and community involvement;
Active participation of members in campaigns and events;
Positive feedback from participants and volunteers.
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