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I'm Alexandra Drew, a marketing and communications professional with a proven track record across municipal government, aviation, and nonprofit sectors. I design data-driven, cross-channel campaigns that enhance public awareness, engage diverse communities, and support organizational goals. I excel at leading cross-functional teams, aligning messages across platforms, and turning complex objectives into clear, impactful storytelling. My experience spans digital marketing, social media strategy, event coordination, donor relations, and program management—always with a friendly, collaborative approach.…I'm Alexandra Drew, a marketing and communications professional with a proven track record across municipal government, aviation, and nonprofit sectors. I design data-driven, cross-channel campaigns that enhance public awareness, engage diverse communities, and support organizational goals. I excel at leading cross-functional teams, aligning messages across platforms, and turning complex objectives into clear, impactful storytelling. My experience spans digital marketing, social media strategy, event coordination, donor relations, and program management—always with a friendly, collaborative approach.

Alexandra Drew

Marketing Strategist, Social Media Manager, Content Strategist, +5

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I'm Alexandra Drew, a marketing and communications professional with a proven track record across municipal government, aviation, and nonprofit sectors. I design data-driven, cross-channel campaigns that enhance public awareness, engage diverse communities, and support organizational goals. I excel at leading cross-functional teams, aligning messages across platforms, and turning complex objectives into clear, impactful storytelling. My experience spans digital marketing, social media strategy, event coordination, donor relations, and program management—always with a friendly, collaborative approach.…I'm Alexandra Drew, a marketing and communications professional with a proven track record across municipal government, aviation, and nonprofit sectors. I design data-driven, cross-channel campaigns that enhance public awareness, engage diverse communities, and support organizational goals. I excel at leading cross-functional teams, aligning messages across platforms, and turning complex objectives into clear, impactful storytelling. My experience spans digital marketing, social media strategy, event coordination, donor relations, and program management—always with a friendly, collaborative approach.

Available to hire

I’m Alexandra Drew, a marketing and communications professional with a proven track record across municipal government, aviation, and nonprofit sectors. I design data-driven, cross-channel campaigns that enhance public awareness, engage diverse communities, and support organizational goals.

I excel at leading cross-functional teams, aligning messages across platforms, and turning complex objectives into clear, impactful storytelling. My experience spans digital marketing, social media strategy, event coordination, donor relations, and program management—always with a friendly, collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Director of Strategic Communications and Media Relations Operations at City of Fayetteville

December 1, 2024 - Present

Architect and execute comprehensive digital marketing strategy across 8+ social media platforms, achieving 6+ million impressions through data-driven content optimization and strategic audience targeting; lead cross-functional teams and ensure brand consistency across internal and external communications; develop metric-driven content strategy and integrate AI tools to enhance messaging across municipal and airport contexts.

Marketing Specialist at City of Fayetteville | Fayetteville Regional Airport

July 1, 2024 - December 31, 2024

Designed and deployed integrated marketing campaigns to raise airport passenger awareness and municipal brand recognition across regional markets; collaborated with airport operations and city departments to ensure cohesive messaging; managed multi-channel campaigns and measured impact against KPIs.

Marketing and Social Media Manager - Freelance at Atelier Virtual Assistants

March 1, 2024 - March 31, 2025

Consulted with executive teams to develop and implement comprehensive marketing strategies aligned with organizational objectives and revenue growth targets; directed social media operations including content strategy, editorial calendar management, community engagement, and brand reputation monitoring across multiple client accounts; conducted competitive market analysis and trend forecasting; established KPI tracking and delivered executive-level reporting on campaign performance and ROI; built KPI frameworks for ongoing improvement.

Program and Marketing Coordinator at Resources for Resilience

July 1, 2023 - March 31, 2024

Led multi-state trainer coordination and strategic partnership development with schools, military installations, corporate entities, and first responder organizations (50+ stakeholder groups); orchestrated large-scale educational workshops and training sessions for diverse audiences; developed digital marketing campaigns featuring video production, graphic design, and multimedia content increasing reach by 150% across initiatives; managed sponsor relations and fundraising; used data analytics to optimize marketing effectiveness and resource allocation; planned high-profile fundraising events with budgets exceeding $100,000.

Community Engagement Coordinator at Just Love Coffee

January 1, 2023 - July 31, 2024

Developed and managed corporate social responsibility programs with monthly volunteer initiatives; planned community outreach events including school partnerships and educator appreciation; administered charitable giving programs with budget allocations and in-kind donations; coordinated large-scale promotional events to raise local market awareness and strengthen community brand affinity.

Marketing and Accounting Administrator at The Advantage Software Company / Simpli.fi

June 1, 2022 - January 31, 2023

Managed client service operations including technical issue resolution, software enhancement requests, and database optimization for an advertising technology platform; maintained client relationship management system, tracked and resolved 100+ client issues monthly; collaborated with development to identify bugs and feature enhancements; developed and delivered best-practice recommendations to clients, improving campaign performance and retention; supported marketing activities and reporting.

Administrative and Marketing Assistant at Henry & Horne

June 1, 2019 - May 31, 2021

Drove firm marketing operations including collateral development, brand messaging, and lead generation initiatives; coordinated talent acquisition marketing strategies via digital recruiting platforms; planned and executed corporate events; streamlined accounts receivable with automated payment systems, reducing processing time.